{"product_id":"paul-mitchell-forever-blonde-shampoo-24-fl-oz-sulfate-free-hydrating-repair-for-blonde-hair","title":"Paul Mitchell Forever Blonde Shampoo 24 fl oz — Sulfate-Free Hydrating Repair for Blonde Hair","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Forever Blonde Shampoo is a sulfate-free cleansing and repairing shampoo formulated to hydrate, brighten, and help restore chemically lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo is designed for bleached, highlighted, and otherwise lightened hair that needs gentle cleansing plus targeted nourishment. Formulated without SLS, SLES, or ALS surfactants, it removes impurities while reducing harsh stripping of color and moisture. A vegan KerActive protein and a complementary botanical complex work together to support hair integrity and surface smoothness, and the formula is finished with a fresh cucumber-and-fruit fragrance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect fragile bleached hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula avoids aggressive sulfates and uses milder cleansing agents to prevent additional weakening of chemically treated strands. Protein and botanicals help reinforce the hair’s surface so it feels stronger and more resilient after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactant system to reduce over-drying\u003c\/li\u003e\n  \u003cli\u003eKerActive vegan protein to support cuticle strength\u003c\/li\u003e\n  \u003cli\u003eBotanical blend for added hydration and manageability\u003c\/li\u003e\n  \u003cli\u003eGentle enough for frequent use on highlighted hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this help keep blonde tones bright and clear?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated to gently cleanse without dulling color, helping blonde tones maintain their reflectivity and clarity. Regular use helps remove buildup that can mute brightness, while conditioning ingredients promote a smooth, light-reflective surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBalanced cleansing prevents film and residue\u003c\/li\u003e\n  \u003cli\u003eIngredients chosen to preserve lightened color integrity\u003c\/li\u003e\n  \u003cli\u003eHydrating components reduce frizz and fading appearance\u003c\/li\u003e\n  \u003cli\u003eFresh cucumber-fruity scent leaves hair smelling clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after a few washes?\u003c\/h3\u003e\n\u003cp\u003eYou can expect cleaner, softer hair with improved surface smoothness and reduced signs of damage typical in bleached hair. The shampoo helps hair look brighter and feel more manageable; pairing with a matching conditioner or mask will enhance repair and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNoticeably smoother cuticle and enhanced shine\u003c\/li\u003e\n  \u003cli\u003eReduced tangles and easier styling\u003c\/li\u003e\n  \u003cli\u003eImproved hydration without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eSupports salon-quality finish at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the packaging environmentally considered?\u003c\/h3\u003e\n\u003cp\u003eYes—Paul Mitchell has updated retail packaging to include post-consumer recycled (PCR) materials in bottles and jars, and simplified caps and labels to aid recyclability. Some closures and pump components still use virgin plastics, so local recycling rules should be checked.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBottles and jars include 50% PCR material (retail sizes)\u003c\/li\u003e\n  \u003cli\u003eTubes include 25% PCR material (retail sizes)\u003c\/li\u003e\n  \u003cli\u003eLow-profile caps and labels designed for easier recycling\u003c\/li\u003e\n  \u003cli\u003eCheck local recycling requirements for pumps and caps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Paul Mitchell Forever Blonde Shampoo is aimed at anyone with bleached, highlighted, or lightened hair seeking a mild yet effective wash that hydrates, helps repair chemical damage, and preserves bright blonde tones. It’s a good daily-use option for salon-goers and at-home color maintainers who prefer cruelty-conscious, professional-grade formulas and sustainably minded packaging choices.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Divinyldimethicone\/Dimethicone Copolymer, Glycerin, Sodium Lauroyl Sarcosinate, Polyquaternium-7, Keratin, Hydrolyzed Keratin, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis (Chamomile) Flower Extract, Curcuma Longa (Turmeric) Root Extract, Calendula Officinalis Flower Extract, Verbascum Thapsus Extract, Oxidized Keratin, Glycine Soja (Soybean) Seed Extract, Ceramide 2, Glyceryl Distearate, Phenoxyethanol, Glycereth-26, Sodium Chloride, Cassia Gum, Amodimethicone, C12-13 Pareth-3, C12-13 Pareth-23, Polyquaternium-10, Disodium EDTA, Trideceth-12, C11-15 Pareth-7, Laureth-9, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Linalool, CI 60730 (Ext. Violet 2)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Forever Blonde Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to gently cleanse and help preserve lightened and highlighted hair without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as needed; it’s gentle enough for frequent washes on bleached or highlighted hair when paired with a conditioning system.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53428271055195,"sku":"B00LV270PO","price":54.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/paul-mitchell-forever-blonde-front-packaging.jpg?v=1782224318","url":"https:\/\/remediesbeauty.co.uk\/products\/paul-mitchell-forever-blonde-shampoo-24-fl-oz-sulfate-free-hydrating-repair-for-blonde-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}