{"product_id":"ogx-color-care-impecca-blonde-purple-shampoo-for-blonde-silver-hair-13-fl-oz-highly-pigmented-moisturizing-toner","title":"OGX Color Care Impecca-Blonde Purple Shampoo for Blonde \u0026 Silver Hair, 13 fl oz — Highly Pigmented, Moisturizing Toner","description":"\u003cp\u003e\u003cstrong\u003eOGX Color Care + Impecca-Blonde Purple Shampoo is a highly pigmented purple toning shampoo designed to neutralize yellow and brassy tones while helping protect color-treated blonde, silver, and lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis sulfate-free, paraben-free formula blends purple fig, iris, and keratin into a moisturizing lather that gently refreshes color and improves tone. Use it as part of a regular routine to keep pale, pre-lightened, or naturally blonde hair looking brighter and more even. The concentrated violet pigments help counteract warm brassy hues, while conditioning ingredients maintain softness and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances rich violet pigments with hydrating ingredients so it corrects yellow tones while minimizing dryness. Keratin helps strengthen strands, and moisturizing extracts support softness through each wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHighly pigmented violet dyes target warm undertones.\u003c\/li\u003e\n  \u003cli\u003eKeratin helps reinforce hair structure and resilience.\u003c\/li\u003e\n  \u003cli\u003eMoisturizing blend reduces the stripping effect common in many toners.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free surfactants clean without harshness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use OGX Impecca-Blonde Purple Shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your starting color and the level of brassiness: most users benefit from 1–3 applications per week. Use less often on porous or heavily lightened hair to avoid over-toning, and increase use for stubborn yellow tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightly brassy or naturally blonde: once a week.\u003c\/li\u003e\n  \u003cli\u003eModerately brassy or highlighted: 1–2 times weekly.\u003c\/li\u003e\n  \u003cli\u003eVery warm or silver-maintenance: up to 3 times weekly as needed.\u003c\/li\u003e\n  \u003cli\u003eAlways follow with a nourishing conditioner to restore moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on color-treated, silver, or gray hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this product is formulated for a range of light shades, including color-treated blondes, silver, and gray hair. The violet pigments neutralize yellowing that can appear in any of these hair types while delivering conditioning support.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for pre-lightened and color-treated blondes when used as directed.\u003c\/li\u003e\n  \u003cli\u003eEffective on silver and gray tones to reduce yellow cast.\u003c\/li\u003e\n  \u003cli\u003ePair with complementary OGX Impecca-Blonde products for enhanced toning.\u003c\/li\u003e\n  \u003cli\u003eAvoid prolonged contact on very porous hair; rinse when desired tone is reached.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply the shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply generously to wet hair, massage to create a lather, and then rinse. Adjust contact time depending on how much toning you want, and always follow with a conditioner to replenish moisture and lock in color protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying the shampoo.\u003c\/li\u003e\n  \u003cli\u003eMassage evenly through lengths and ends; leave briefly for stronger toning.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with a hydrating conditioner.\u003c\/li\u003e\n  \u003cli\u003eCombine with OGX Impecca-Blonde drops for customized pigment boost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: OGX Color Care + Impecca-Blonde Purple Shampoo is ideal for anyone with blonde, silver, gray, highlighted, or lightened hair seeking an easy at-home solution to reduce brass and refresh tone. It suits those who want a pigmented yet conditioning shampoo without parabens or sulfated surfactants, and people who prefer pairing targeted toning with their regular moisturizing conditioners for balanced color care.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Citric Acid, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this purple shampoo fade my color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Used as directed, it tones brass without stripping color; always follow with conditioner and avoid prolonged contact on very porous hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on natural blonde or gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it neutralizes yellow tones on natural blondes, grays, and silvers while adding hydration and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OGX","offers":[{"title":"Default Title","offer_id":53433169674587,"sku":"B08LYGFG8B","price":22.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/ogx-impecca-blonde-front-packaging.jpg?v=1782294395","url":"https:\/\/remediesbeauty.co.uk\/products\/ogx-color-care-impecca-blonde-purple-shampoo-for-blonde-silver-hair-13-fl-oz-highly-pigmented-moisturizing-toner","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}