{"product_id":"no-nothing-purple-toning-shampoo-for-blonde-gray-silver-fragrance-free-hypoallergenic-10-1-fl-oz","title":"No nothing Purple Toning Shampoo for Blonde, Gray \u0026 Silver — Fragrance-Free, Hypoallergenic 10.1 fl oz","description":"\u003cp\u003e\u003cstrong\u003eNo nothing No Yellow is a fragrance-free purple shampoo that neutralizes yellow and brassy tones in blonde, gray, and silver hair while remaining gentle on sensitive scalps.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis gentle toning shampoo uses violet pigments to counteract warm, unwanted brassiness without added scents or heavy conditioners. The formula focuses on delivering a clarified, cooler-looking tone while keeping strands soft and lightweight. It’s free from parabens, silicones, and unnecessary fragrances, and has been developed and certified for sensitive skin and scalp.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness without overpowering fragrance?\u003c\/h3\u003e\n\u003cp\u003eThe No Yellow shampoo deposits violet pigments during cleansing to cancel yellow and orange undertones, producing cooler blonde and gray shades after a few uses. Because it contains no masking fragrances or essential oils, the toning action is achieved purely through pigment and surfactant balance for those who react to scents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet toning pigments specifically formulated to neutralize yellow and brassy hues.\u003c\/li\u003e\n  \u003cli\u003eFragrance-free base avoids added perfumes and masking agents.\u003c\/li\u003e\n  \u003cli\u003eLight formulation prevents heavy build-up so hair remains airy and bright.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on bleached, highlighted, or natural silver hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is suitable for a wide range of light hair types — from highlighted and bleached blonde to natural gray and silver. It enhances cool tones and refreshes faded highlights without darkening the hair or adding unwanted residue when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for bleached and chemically treated hair when used at recommended frequency.\u003c\/li\u003e\n  \u003cli\u003eRefreshes and brightens faded highlights and lightened ends.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain silver and gray tones between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for sensitive scalps and reactive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is hypoallergenic and certified by a recognized sensitive-skin federation, designed specifically for people who need gentle, non-irritating hair care. It avoids common irritants like fragrances, unnecessary dyes, parabens, and silicones to lower the risk of reactions while still delivering toning benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCertified for sensitive scalp and skin by a dermatological allergy federation.\u003c\/li\u003e\n  \u003cli\u003eFree from fragrance, parabens, silicones, and gluten to reduce irritation risk.\u003c\/li\u003e\n  \u003cli\u003eVegan and formulated with minimal, safety-focused ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and how often?\u003c\/h3\u003e\n\u003cp\u003eUse the shampoo in place of or alongside your regular cleanser depending on how much toning you need. Apply to wet hair, lather, leave on for one to three minutes based on desired coolness, then rinse thoroughly; increase or decrease contact time to fine-tune results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, leave for 1–3 minutes, then rinse; adjust time for stronger toning.\u003c\/li\u003e\n  \u003cli\u003eUse once a week for maintenance or more often for stronger neutralization of brassiness.\u003c\/li\u003e\n  \u003cli\u003eFollow with a lightweight conditioner to retain softness without dulling tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis product is ideal for people who want clear, cooler-looking blonde, gray, or silver hair without added fragrance or heavy ingredients. It suits those with sensitive scalps, allergy-prone skin, or anyone preferring a clean, vegan formula focused on performance. If you need a scent-free, dermatologist-informed toning option that avoids common irritants while refreshing color and brightness, this shampoo fits that need.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Glycerin, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Citric Acid, Cocamidopropylamine Oxide, Glycol Distearate, Sodium Chloride, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Acid Violet 43, Sodium Benzoate, Disodium EDTA, Laureth-4, Potassium Sorbate, Phenoxyethanol, EDTA, Guar Hydroxypropyltrimonium Chloride.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can sensitive scalps use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, hypoallergenic, and certified for sensitive skin, designed to minimize irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it on for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave on 1–3 minutes depending on desired coolness; increase time for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No nothing","offers":[{"title":"Default Title","offer_id":53426499256667,"sku":"B09ZWX2DQF","price":39.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/no-nothing-front-bottle-no-yellow.jpg?v=1782213567","url":"https:\/\/remediesbeauty.co.uk\/products\/no-nothing-purple-toning-shampoo-for-blonde-gray-silver-fragrance-free-hypoallergenic-10-1-fl-oz","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}