{"product_id":"milk_shake-silver-shine-purple-shampoo-10-1-fl-oz-violet-toning-for-blonde-gray-hair","title":"milk_shake Silver Shine Purple Shampoo — 10.1 fl oz Violet Toning for Blonde, Gray Hair","description":"\u003cp\u003e\u003cstrong\u003emilk_shake Silver Shine Shampoo is a delicate purple-toned shampoo designed to neutralize unwanted yellow and brassy reflections in natural, bleached, grey, and white hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eExposure to sun, pollution, styling, and frequent washing can make light-coloured hair look dull or warm-toned. milk_shake Silver Shine Shampoo uses a violet pigment to counteract yellowing while a gentle base keeps hair soft and manageable. The 10.1 fl oz bottle is sized for regular at-home use and formulated for periodic toning without over-drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo contains a specific violet pigment that deposits cool-toned molecules on the hair surface. These violet pigments cancel out the warmer yellow and gold reflections visually, restoring a cleaner, cooler blonde or silver look. It's a color-correcting approach used by professionals to balance light hair shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigment targets yellow\/brassy reflections.\u003c\/li\u003e\n  \u003cli\u003eWorks on natural, bleached, grey, and white hair.\u003c\/li\u003e\n  \u003cli\u003eRinses out—effects seen after a single application.\u003c\/li\u003e\n  \u003cli\u003eProfessional-grade formulation suitable for at-home toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula gentle enough for frequent use?\u003c\/h3\u003e\n\u003cp\u003emilk_shake designed this as a delicate shampoo so it delivers toning action without harsh stripping. The cleansing base removes impurities and product buildup while preserving the hair’s moisture and softness. For most users, occasional use—one to three times weekly—gives optimal balance without drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle surfactants clean without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eBalanced concentration for regular toning sessions.\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated and natural light hair.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain smoothness and manageability after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use milk_shake Silver Shine Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather and leave on briefly to allow the violet pigment to act—time may vary by desired intensity. Rinse thoroughly and follow with a conditioner or mask compatible with toning shampoos. Adjust contact time and frequency to achieve your preferred level of neutralization without over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before application.\u003c\/li\u003e\n  \u003cli\u003eLather and leave in for short durations (adjust to preference).\u003c\/li\u003e\n  \u003cli\u003eRinse completely; use a hydrating conditioner after.\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly depending on brassiness and hair porosity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo affect my existing color or hair health?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated to deposit violet pigment on the hair surface rather than alter hair dye permanently. It will not lighten hair; instead, it visually corrects warm tones. Because the base is gentle, it supports hair health when used as directed and paired with nourishing post-wash care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo bleaching or lightening effect—visual toning only.\u003c\/li\u003e\n  \u003cli\u003eCompatible with salon color when used moderately.\u003c\/li\u003e\n  \u003cli\u003eSupports hair softness when combined with conditioners.\u003c\/li\u003e\n  \u003cli\u003eRegular professional checkups recommended for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake Silver Shine Shampoo is ideal for anyone with light-coloured hair—natural blondes, salon-bleached hair, grey or white strands—who wants a simple at-home solution to reduce yellowing and restore cooler tones. It suits those seeking professional-level toning in a gentle formula that fits into a weekly hair care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, Disodium Laureth Sulfosuccinate, Acid Violet 43, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Rubus Fruticosus (Blackberry) Fruit Extract, Rubus Idaeus (Raspberry) Leaf Extract, Vaccinium Myrtillus Fruit Extract, Fragaria Ananassa (Strawberry) Fruit Extract, Sodium Benzoate, Potassium Sorbate, Hydrolyzed Milk Protein, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Phenoxyethanol, Glycine, Sodium Lactate, Magnesium Chloride, Sodium Citrate, Parfum (Fragrance), Alpha Isomethyl Ionone, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Limonene, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use milk_shake Silver Shine Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times per week depending on brassiness and hair porosity; adjust contact time as needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it lighten or damage my hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—this shampoo deposits violet pigment for visual toning only and is formulated to be gentle on color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":53425769283931,"sku":"B01HQCGYDQ","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/milk_shake-front-packaging.jpg?v=1782208973","url":"https:\/\/remediesbeauty.co.uk\/products\/milk_shake-silver-shine-purple-shampoo-10-1-fl-oz-violet-toning-for-blonde-gray-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}