{"product_id":"milk_shake-icy-blond-toning-shampoo-10-1-fl-oz-black-pigment-sulfate-free-for-platinum-silver-blondes","title":"milk_shake icy blond toning shampoo — 10.1 fl oz black pigment, sulfate-free for platinum \u0026 silver blondes","description":"\u003cstrong\u003emilk_shake icy blond shampoo is a sulfate-free toning shampoo infused with black pigment to neutralize brass and refresh icy, platinum, or silver blond tones.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated to gently cleanse while depositing cool ash pigments, this professional-grade shampoo helps maintain salon-fresh color between appointments. It softens and strengthens hair with milk proteins so strands feel manageable and glossy rather than stripped or dry. Ideal for ultra-light, platinum, and silver shades, the formula balances warmth without heavy residue.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness without over-drying hair?\u003c\/h3\u003e\n\u003cp\u003eThe product uses concentrated black pigment to subtly counteract orange and yellow tones while a sulfate-free base preserves moisture. Milk proteins condition the fiber during washing, reducing roughness and maintaining shine. You get visible neutralization without the harsh detergency of traditional shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlack pigment deposits cool ash tones to offset warmth.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse gently without stripping oils.\u003c\/li\u003e\n  \u003cli\u003eMilk proteins add softness and help restore manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use milk_shake icy blond shampoo to maintain icy color?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your brassiness returns and your routine: many users start with 1–3 times per week, adjusting as needed. If you have very porous or highly processed blonde hair, alternate with a moisturizing shampoo to avoid buildup. Rinsing thoroughly and following with a conditioner preserves balance and prevents over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with 1–3 uses weekly, then adapt to results.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a hydrating shampoo for dry or porous hair.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to seal the cuticle and lock in tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo affect darker roots or colored lowlights?\u003c\/h3\u003e\n\u003cp\u003eBecause the formula deposits cool pigment, it may slightly alter very lightened sections while having minimal effect on natural darker roots or lowlights. Apply mainly to the lengths and ends where brass shows most, and use a targeted application to avoid unintended toning. For root blending, dilute or limit contact time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest applied to mid-lengths and ends for targeted toning.\u003c\/li\u003e\n  \u003cli\u003eShorter contact times reduce pigment impact near roots.\u003c\/li\u003e\n  \u003cli\u003eSpot-test first if you have mixed highlights and natural tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling and care benefits come from the milk proteins in the formula?\u003c\/h3\u003e\n\u003cp\u003eMilk proteins strengthen and condition the hair shaft during washing, improving elasticity and reducing tangles. They help restore a smooth surface, which enhances shine and makes hair easier to style. Regular use supports healthier-looking blonde tones between color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves strand softness for simpler detangling and styling.\u003c\/li\u003e\n  \u003cli\u003eRestores surface smoothness to increase natural gloss.\u003c\/li\u003e\n  \u003cli\u003eSupports resilience against breakage from lightening processes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: milk_shake icy blond shampoo is made for people who wear platinum, silver, ultra-light, or icy-blonde shades and want a gentle, salon-style toning wash. It suits clients and stylists seeking a dependable, non-drying product to control unwanted warm tones while preserving softness and shine. Avoid daily overuse on darker, untreated hair, and adjust frequency if you notice gradual accumulation of cool pigment.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s sulfate-free and milder than harsh cleansers, but patch-test first if you have a sensitive scalp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it stain my hands or shower?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Rinse thoroughly; brief contact usually won’t stain, but wipe up any concentrated pigment spills promptly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"milk_shake","offers":[{"title":"Default Title","offer_id":53426440274267,"sku":"B09T3M16ZP","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/milk_shake-icy-blond-front-bottle.jpg?v=1782213173","url":"https:\/\/remediesbeauty.co.uk\/products\/milk_shake-icy-blond-toning-shampoo-10-1-fl-oz-black-pigment-sulfate-free-for-platinum-silver-blondes","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}