{"product_id":"matrix-so-silver-purple-shampoo-for-blonde-gray-hair-10-1-fl-oz-tones-neutralizes-brassiness","title":"MATRIX So Silver Purple Shampoo for Blonde \u0026 Gray Hair, 10.1 fl oz — Tones \u0026 Neutralizes Brassiness","description":"\u003cp\u003e\u003cstrong\u003eMatrix So Silver Purple Shampoo is a color-depositing toning shampoo that neutralizes brassy yellow tones to keep blonde, gray, white, and platinum hair cool and luminous.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis vegan 10.1 fl oz formula gently cleanses while depositing violet pigments to counteract unwanted warmth and refresh salon-toned color between appointments. It’s designed for color-treated and natural light hair, delivering brightness and added shine without harsh stripping. Use solo or with the So Silver range for subtle to stronger toning results tailored to your maintenance needs.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without damaging hair?\u003c\/h3\u003e\n\u003cp\u003eThe purple pigments in Matrix So Silver chemically balance yellow undertones, neutralizing brassy hues as you wash. The surfactants in the formula clean hair and scalp while conditioners help retain moisture and softness, limiting the drying effect common with aggressive toners.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeposits cool violet pigments to cancel yellow tones\u003c\/li\u003e\n  \u003cli\u003eVegan formulation that avoids harsh stripping agents\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing base preserves hair’s natural texture\u003c\/li\u003e\n  \u003cli\u003eLeaves hair looking brighter and shinier after use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Matrix So Silver for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a lather, then rinse; repeat if needed. For more pronounced toning, leave the shampoo on for up to five minutes before rinsing. Always wear gloves when handling pigmented products to avoid staining skin or nails.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather thoroughly\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat for extra pigment deposit\u003c\/li\u003e\n  \u003cli\u003eLeave on up to five minutes for stronger toning effect\u003c\/li\u003e\n  \u003cli\u003ePair with So Silver pigmented conditioner or mask for layered toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types and colors benefit most from this product?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo targets blonde, gray, white, and platinum hair that tends to pick up warm or yellow tones. It works on both color-treated and natural light hair, and is appropriate for fine to coarse textures; results vary with porosity and prior coloring history.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for bleached, highlighted, or natural blonde hair\u003c\/li\u003e\n  \u003cli\u003eEffective on gray or white hair showing yellowing\u003c\/li\u003e\n  \u003cli\u003eSuitable for fine, medium, and coarse hair textures\u003c\/li\u003e\n  \u003cli\u003eUse frequency depends on desired coolness and hair porosity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this regularly, and how does it fit into a routine?\u003c\/h3\u003e\n\u003cp\u003eMatrix So Silver can be used weekly or as needed to maintain cool tones—some people alternate with a regular cleansing shampoo. For customizable toning, combine it with the So Silver conditioner, neutralization mask, or leave-in spray for buildable pigment control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse weekly for maintenance or more often for stubborn brassiness\u003c\/li\u003e\n  \u003cli\u003eAlternate with your regular shampoo to avoid over-depositing pigment\u003c\/li\u003e\n  \u003cli\u003eCombine with So Silver collection items for mild to intense toning\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or mask to restore moisture and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Matrix So Silver Purple Shampoo is aimed at anyone maintaining cool-toned blonde, platinum, gray, or white hair—whether you’re a salon pro looking for a professional-strength toning tool or someone doing color upkeep at home. It’s especially helpful for people who want to reduce brassy or yellowing effects without resorting to harsh bleaching or frequent salon toners. If you prefer vegan formulas and want a manageable way to preserve brightness and add shine between color appointments, this product fits seamlessly into your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum \/ Fragrance, Salicylic Acid, Carbomer, CI 60730 \/ Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Matrix So Silver on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave on up to five minutes for stronger toning; rinse sooner for light maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for color-treated and natural blonde, gray, white, and platinum hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":53431183671643,"sku":"B00FZSB0Y2","price":34.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/matrix-so-silver-front-bottle_5af8c493-ff53-4f14-8c98-7f5f9408ffde.jpg?v=1782263165","url":"https:\/\/remediesbeauty.co.uk\/products\/matrix-so-silver-purple-shampoo-for-blonde-gray-hair-10-1-fl-oz-tones-neutralizes-brassiness","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}