{"product_id":"matrix-so-silver-purple-shampoo-33-8-fl-oz-violet-toning-for-blonde-gray-color-treated-hair-hydrating-brightening","title":"MATRIX So Silver Purple Shampoo 33.8 fl oz — Violet Toning for Blonde, Gray \u0026 Color-Treated Hair, Hydrating Brightening","description":"\u003cp\u003e\u003cstrong\u003eMatrix So Silver Purple Shampoo is a salon-grade, color-depositing cleanser that neutralizes brassy yellow tones while adding moisture and shine to blonde, gray, white and color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for lightened, icy, platinum and naturally gray hair, this purple toning shampoo deposits violet pigments to counteract warm, unwanted yellowing without stripping color. The large 33.8 fl oz size is ideal for frequent use at home or in a salon setting; its hydrating base also helps restore softness and manageability after bleaching or regular color services.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eMatrix So Silver uses concentrated violet pigments that neutralize warm, yellow undertones on the hair color spectrum. The pigments temporarily deposit on the hair surface to offset brassiness while the shampoo cleanses away residue and environmental buildup that intensifies unwanted warmth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet color-depositing formula targets yellow and brassy tones\u003c\/li\u003e\n  \u003cli\u003eClarifying surfactants remove product and mineral buildup\u003c\/li\u003e\n  \u003cli\u003eUse regularly to maintain cooler tones between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or strip my color?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to cleanse and tone without aggressively stripping permanent hair color. Its hydrating components help reintroduce moisture so hair feels softer and appears shinier after rinsing, but overuse can still dry hair—so follow recommended timing and conditioning steps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating base helps maintain softness and shine\u003c\/li\u003e\n  \u003cli\u003eDesigned for color-treated and natural blonde\/gray hair\u003c\/li\u003e\n  \u003cli\u003eRecommended to follow with So Silver Conditioner for extra moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best toning results?\u003c\/h3\u003e\n\u003cp\u003eWork the shampoo into wet hair, lather, rinse, and repeat if needed; for a stronger toning effect, leave the product on for up to five minutes before rinsing. Wearing gloves is advised to avoid staining hands, and frequency depends on hair porosity and desired coolness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather thoroughly\u003c\/li\u003e\n  \u003cli\u003eLeave on up to five minutes for deeper toning\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with a moisturizing conditioner or So Silver Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I combine this with other So Silver products?\u003c\/h3\u003e\n\u003cp\u003eYes — pairing the purple shampoo with the So Silver Conditioner and So Silver Toning Spray boosts neutralization and hydration. The conditioner adds restorative moisture while the spray refreshes tone between washes for consistent cool results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse So Silver Conditioner post-shampoo for added moisture\u003c\/li\u003e\n  \u003cli\u003eSo Silver Toning Spray refreshes tone between washes\u003c\/li\u003e\n  \u003cli\u003eIdeal for at-home maintenance after professional toning services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Matrix So Silver Purple Shampoo is intended for people with lightened, platinum, white, silver or naturally gray hair who want to reduce brassiness and enhance cool tones without harsh stripping. It suits salon professionals and home users who need a larger-sized, professional-strength toning shampoo that also adds moisture and shine to color-treated hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave So Silver Purple Shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave on up to five minutes for stronger toning; shorter for light neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated, blonde, gray and white hair without harsh stripping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":53425741824347,"sku":"B017Y3WBKW","price":56.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/matrix-so-silver-front-bottle.jpg?v=1782208681","url":"https:\/\/remediesbeauty.co.uk\/products\/matrix-so-silver-purple-shampoo-33-8-fl-oz-violet-toning-for-blonde-gray-color-treated-hair-hydrating-brightening","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}