{"product_id":"matrix-hydrating-shampoo-for-dry-brittle-hair-10-1-fl-oz-with-avocado-oil-hyaluronic-acid-lightweight-moisture","title":"MATRIX Hydrating Shampoo for Dry, Brittle Hair — 10.1 fl oz with Avocado Oil \u0026 Hyaluronic Acid, Lightweight Moisture","description":"\u003cp\u003e\u003cstrong\u003eMATRIX Food For Soft Hydrating Shampoo is a professional-grade cleanser formulated with avocado oil and hyaluronic acid to deeply hydrate, soften, and smooth dry, brittle hair without stripping natural moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis hydrating shampoo targets hair that feels parched, rough, or difficult to manage. Its lightweight lather removes dirt, excess oil, and buildup while delivering replenishing ingredients that attract and lock in water to hair fibers. When paired with the rest of the Food For Soft system (conditioner or mask and oil), it amplifies moisture and helps maintain softness for days.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo hydrate dry hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines avocado oil and hyaluronic acid to both nourish and retain moisture. Avocado oil provides emollient lipids that soften and smooth the hair surface, while hyaluronic acid acts like a moisture magnet, holding water in the hair shaft. Together they reduce roughness and improve manageability right after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvocado oil: replenishes lipids and adds shine\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid: attracts and retains moisture within hair fibers\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants: cleanse without stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eLightweight formula: rinses clean, avoids weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is safe for color-treated hair and formulated to be lightweight enough for finer textures. It delivers hydration without depositing heavy residue, helping preserve color vibrancy and natural movement. For very fine hair, use a smaller amount and focus on scalp and roots, then rinse thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation protects treated hair\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types, including fine hair\u003c\/li\u003e\n  \u003cli\u003eAdjust amount for texture and length to avoid buildup\u003c\/li\u003e\n  \u003cli\u003eFollow with matching conditioner or mask for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much softness and how long does the effect last?\u003c\/h3\u003e\n\u003cp\u003eUsed as part of the complete Food For Soft system, clinical-style testing shows up to 7x more moisture and softer hair for up to 72 hours. Individual results vary by hair condition and styling routine, but most users notice immediate smoothing and improved tactile softness after the first wash. Regular use maintains softness and helps reduce future dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate softening after first use\u003c\/li\u003e\n  \u003cli\u003eSystem use provides up to 72 hours of softer hair\u003c\/li\u003e\n  \u003cli\u003eConsistent application helps prevent recurring dryness\u003c\/li\u003e\n  \u003cli\u003eCombines with conditioner, mask, and oil for best longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with wet hair, then apply a quarter-sized amount directly to the scalp and work into a gentle lather through lengths. Rinse thoroughly and repeat if desired. For optimal hydration, follow with Food For Soft Detangling Hydrating Conditioner or the Rich Hydrating Treatment Mask and finish with the Multi-Use Hair Oil Serum on damp or dry hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair; focus on scalp and roots\u003c\/li\u003e\n  \u003cli\u003eLather, rinse, repeat if needed for heavy buildup\u003c\/li\u003e\n  \u003cli\u003eUse conditioner or mask plus oil for the full system benefit\u003c\/li\u003e\n  \u003cli\u003eSafe for daily or regular use depending on personal needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? MATRIX Food For Soft Hydrating Shampoo is designed for anyone with dry, brittle, or rough-feeling hair who wants salon-level moisture and improved softness without heaviness. It suits color-treated and chemically processed hair as well as natural textures that struggle with dehydration. If you want a hydrating cleanser that pairs with targeted treatments to restore manageability, shine, and long-lasting softness, this shampoo fits into a routine for both at-home care and professional maintenance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eaqua \/ water \/ eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum \/ fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil \/ avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil \/ sunflower seed oil, rosmarinus officinalis leaf extract \/ rosemary leaf extrac​\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is MATRIX Food For Soft Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and designed to hydrate without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed based on hair type—daily for dry scalps or every few days for normal scalps; follow with the conditioner or mask for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":53431014621531,"sku":"B0BY9NG61J","price":34.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/matrix-food-for-soft-front-packaging_183dcfa9-ae86-4794-9206-3ace31fe2f93.jpg?v=1782258703","url":"https:\/\/remediesbeauty.co.uk\/products\/matrix-hydrating-shampoo-for-dry-brittle-hair-10-1-fl-oz-with-avocado-oil-hyaluronic-acid-lightweight-moisture","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}