{"product_id":"matrix-food-for-soft-hydrating-shampoo-32-fl-oz-avocado-oil-hyaluronic-acid-for-dry-brittle-hair","title":"MATRIX Food For Soft Hydrating Shampoo 32 fl oz — Avocado Oil \u0026 Hyaluronic Acid for Dry, Brittle Hair","description":"\u003cp\u003e\u003cstrong\u003eMATRIX Food For Soft Hydrating Shampoo is a salon-grade, moisturizing cleanser formulated with avocado oil and hyaluronic acid to hydrate, soften, and smooth dry, brittle hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your hair feels rough, dehydrated, or prone to breakage, this large 32 fl oz shampoo delivers daily moisture while gently removing excess oil and buildup. Blending emollient avocado oil with humectant hyaluronic acid, it targets parched strands without stripping natural lipids, making it suitable for all hair types — including color-treated hair. The scent layers warm toffee with floral freesia and bright hawthorn notes for a subtle, lasting fragrance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo moisturize without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs lightweight oils and moisture-binding hyaluronic acid to hydrate internal fiber and smooth the cuticle surface. It cleanses away surface oil and grime but maintains essential hydration so hair keeps softness and bounce.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAvocado oil penetrates and conditions without heavy residue.\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid attracts and retains moisture inside the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eBalanced surfactants remove excess oil while preserving natural oils.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how quickly?\u003c\/h3\u003e\n\u003cp\u003eUsed as part of the Food For Soft system (shampoo, conditioner or mask, and oil), the line is designed to boost moisture and manageability. Independent use provides immediate smoother-feeling hair and a soft finish after one wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 7x more moisture when paired with the system versus a non-conditioning shampoo.\u003c\/li\u003e\n  \u003cli\u003eNoticeably softer strands, with system use delivering up to 72 hours of softness.\u003c\/li\u003e\n  \u003cli\u003eReduced frizz and improved shine from cuticle smoothing ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the gentle hydrating formula is formulated to be color-safe and helps maintain moisture balance in treated hair. It cleanses without stripping color, helping preserve vibrancy and reducing porosity that can make color fade faster.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for color-treated hair compatibility.\u003c\/li\u003e\n  \u003cli\u003eHelps reduce porosity, which can protect color longevity.\u003c\/li\u003e\n  \u003cli\u003eUse with the full Food For Soft regimen for best protective benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a quarter-sized amount, lather, and rinse; repeat if needed. For maximum hydration and softness, follow with the Food For Soft Conditioner, Mask, and finishing Oil to create a complete care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp to cleanse, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner or mask and a lightweight oil for extended softness.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use or as needed depending on hair dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: MATRIX Food For Soft Hydrating Shampoo is ideal for anyone with dry, brittle, frizzy, or porous hair who wants to restore soft, hydrated texture without heavy buildup. It works well for color-treated and chemically processed hair and is a convenient salon-quality option in a 32 fl oz size for long-term home use or professional settings.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eaqua \/ water \/ eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum \/ fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil \/ avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil \/ sunflower seed oil, rosmarinus officinalis leaf extract \/ rosemary leaf extrac​t\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, hydrating formula is color-safe and helps preserve vibrancy when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; follow with conditioner or mask for best hydration and softness results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MATRIX","offers":[{"title":"Default Title","offer_id":53426642747739,"sku":"B0BY9PMG9Y","price":56.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/matrix-food-for-soft-front-bottle.jpg?v=1782214867","url":"https:\/\/remediesbeauty.co.uk\/products\/matrix-food-for-soft-hydrating-shampoo-32-fl-oz-avocado-oil-hyaluronic-acid-for-dry-brittle-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}