{"product_id":"loreal-professionnel-paris-architexture-texturizing-pomade-medium-hold-matte-texture-for-all-hair-types","title":"L'Oréal Professionnel Paris Architexture Texturizing Pomade — Medium Hold, Matte Texture for All Hair Types","description":"\u003cstrong\u003eL'Oréal Professionnel Architexture Medium Hold Texturizing Pomade sculpts hair with medium hold and matte texture for defined, piecey styles on wet or dry hair.\u003c\/strong\u003e\n\n\u003cp\u003eThis professional-grade texturizing pomade from L'Oréal Professionnel Paris is formulated to build structure, separation, and a natural matte finish without stiffness. Designed for use by stylists or at home, the lightweight formula works on a variety of hair lengths and textures and performs whether you air dry or blow-dry. It blends easily between the palms and layers well with other styling products to deliver controlled texture and long-lasting definition.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade create texture without looking greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula balances medium hold with a matte finish so hair keeps movement and natural-looking separation. It disperses evenly to avoid clumping, leaving hair with a lived-in, piecey appearance rather than a slick shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold maintains shape while allowing flexibility.\u003c\/li\u003e\n\u003cli\u003eMatte finish reduces unwanted sheen for natural texture.\u003c\/li\u003e\n\u003cli\u003eEmulsifies smoothly for even application and no greasy residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply it — to wet or dry hair?\u003c\/h3\u003e\n\u003cp\u003eArchitexture pomade was created to be versatile: apply on damp hair for structured definition that sets during styling, or on dry hair to refine texture and enhance separation. Both methods work for air-dried looks or blow-dried finishes, giving you control over final volume and movement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to damp hair for stronger hold and shape during blow-drying.\u003c\/li\u003e\n\u003cli\u003eUse on dry hair to refine pieces, add separation, and tame flyaways.\u003c\/li\u003e\n\u003cli\u003eWorks with both air-drying and heat styling routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much product do I need and how do I use it?\u003c\/h3\u003e\n\u003cp\u003eA little goes a long way: emulsify a small amount between your palms and distribute through lengths and ends where texture is desired. Start with less and add as needed to avoid buildup; reworkable throughout the day for touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWarm a coin-sized amount between palms before applying.\u003c\/li\u003e\n\u003cli\u003eConcentrate on mid-lengths and ends for piecey definition.\u003c\/li\u003e\n\u003cli\u003eAdd incrementally to increase hold without weighing hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it pair with other salon treatments or products?\u003c\/h3\u003e\n\u003cp\u003eYes — for best results, use after a cleansing and treatment routine like Metal Detox shampoo and mask to prep hair and protect from metal-related damage. It also layers smoothly beneath finishing sprays or light oils without separating or flaking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse post-shampoo and mask for cleaner texture and improved manageability.\u003c\/li\u003e\n\u003cli\u003eCompatible with heat styling when applied to damp hair first.\u003c\/li\u003e\n\u003cli\u003ePairs well with light hairsprays for extra hold without stiffness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oréal Professionnel Architexture Medium Hold Texturizing Pomade is ideal for anyone seeking controlled, matte texture—salon professionals crafting structured, piecey looks and individuals who want versatile styling on all hair types. It suits short to medium lengths and works for fine hair needing separation or thicker hair needing definition without shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eHYDROFLUOROCARBON 152A, BUTANE , ETHYL TRISILOXANE , ISOBUTANE , CALCIUM CARBONATE , CI 77491 , CI 77492 , CI 77499\/IRON OXIDES , TRIMETHYLSILOXYSILICATE , METHYL TRIMETHICONE , TRIETHOXYCAPRYLYLSILANE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The medium-hold formula is designed for all hair types and works on both damp and dry hair to add texture and matte definition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair look greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It delivers a matte finish that creates texture without shine or greasy residue when applied sparingly and emulsified first.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oréal Professionnel Paris","offers":[{"title":"Default Title","offer_id":53425375084891,"sku":"B00XPRSJWG","price":45.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/loreal-architexture-front-packaging.jpg?v=1782205794","url":"https:\/\/remediesbeauty.co.uk\/products\/loreal-professionnel-paris-architexture-texturizing-pomade-medium-hold-matte-texture-for-all-hair-types","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}