{"product_id":"loreal-paris-purple-shampoo-for-blonde-bleached-highlighted-hair-23-fl-oz-sulfate-free-hydrating-toner","title":"L'Oreal Paris Purple Shampoo for Blonde, Bleached \u0026 Highlighted Hair — 23 fl oz, Sulfate-Free Hydrating Toner","description":"\u003cp\u003e\u003cstrong\u003eL'Oreal Paris EverPure Sulfate Free Purple Shampoo neutralizes brassy yellow and orange tones while gently hydrating color-treated blonde, bleached, highlighted, and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep your color looking fresh without sacrificing moisture: this 23 fl oz sulfate-free purple shampoo from L'Oreal Paris EverPure is formulated with hibiscus and violet pigments to counteract warm brassiness. The gentle, paraben-free, vegan formula focuses on color care—cleaning and toning hair while avoiding harsh sulfates and salts that can strip dyed hair. Use it as part of a weekly regimen to maintain cooler, brighter tones between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigments that neutralize yellow and orange tones on the hair shaft, balancing warm undertones. Its conditioning base ensures toning happens without overly drying the hair, so strand texture and shine are preserved.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet dye pigments counteract warm brass and yellow undertones.\u003c\/li\u003e\n  \u003cli\u003eHibiscus extract adds moisture to prevent dryness while toning.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse gently to protect color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how often should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse this purple shampoo 2–3 times per week in place of your regular cleansing step to maintain cooler tones without over-toning. For optimal effect, lather into wet hair, leave for up to two minutes, then rinse and follow with the matching conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply on wet hair and massage evenly through lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eLeave in up to two minutes; adjust time based on desired toning strength.\u003c\/li\u003e\n  \u003cli\u003eFollow with EverPure purple conditioner to seal and hydrate cuticles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for all types of color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes—formulated for blondes, bleached hair, silver tones, and highlighted brunettes, this shampoo is designed to be color-caring and gentle. It avoids sulfates, parabens, and harsh salts, which helps extend the life of salon color while maintaining hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for natural and chemically lightened blondes and silvers.\u003c\/li\u003e\n  \u003cli\u003eAlso works on highlighted brunettes to soften brassiness.\u003c\/li\u003e\n  \u003cli\u003eVegan formula with no animal-derived ingredients or by-products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out my hair or affect my color longevity?\u003c\/h3\u003e\n\u003cp\u003eThe EverPure formula balances toning pigments with conditioning agents so hair stays hydrated and color-safe. Because it’s sulfate-free and paraben-free, it helps reduce the stripping action common in harsher shampoos, supporting longer-lasting color between touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing base prevents the brittle feel sometimes caused by toners.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing helps preserve salon-applied color molecules.\u003c\/li\u003e\n  \u003cli\u003eRegular use as directed maintains tone without daily over-processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: L'Oreal Paris EverPure Sulfate Free Purple Shampoo is for anyone with blonde, bleached, silver, or highlighted hair who wants to reduce brassiness while keeping hair hydrated and color-intense. It's a practical at-home maintenance product for people who prefer gentler formulas—especially those avoiding sulfates or animal-derived ingredients—and for salon clients wanting to extend their tonal results between appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1236212 C - Ingredients: Aqua \/ Water \/ Eau , Coco-Betaine , Disodium Laureth Sulfosuccinate , Sodium Cocoyl Isethionate , Sodium Lauryl Sulfoacetate , Sodium Lauroyl Sarcosinate , Glycol Distearate , Sodium Chloride , Decyl Glucoside , Parfum \/ Fragrance , Polyquaternium-10 , Sodium Hydroxide , Amodimethicone , Ppg-5-Ceteth-20 , Citric Acid , Peg-55 Propylene Glycol Oleate , Propylene Glycol , Carbomer , Acrylates\/Beheneth-25 Methacrylate Copolymer , Ci 60730 \/ Acid Violet 43 , Butylene Glycol , Benzoic Acid , Trideceth-6 , Linalool , Salicylic Acid , Magnesium Nitrate , Hexyl Cinnamal , Hydroxycitronellal , Sodium Benzoate , Cetrimonium Chloride , Tetrasodium Edta , Sorbitol , Hibiscus Sabdariffa Flower Extract , Methylchloroisothiazolinone , Magnesium Chloride , Methylisothiazolinone (F.I.L. D230036\/2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. Use 2–3 times weekly to avoid over-toning; alternate with your regular shampoo on other days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it remove my salon color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s sulfate-free and formulated to gently tone brassiness without stripping salon-applied color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":53436049359195,"sku":"B0BL86YV6X","price":29.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/loreal-paris-everpure-front-packaging_187322b2-20fe-42b9-8d1b-2c7fbc693f01.jpg?v=1782322656","url":"https:\/\/remediesbeauty.co.uk\/products\/loreal-paris-purple-shampoo-for-blonde-bleached-highlighted-hair-23-fl-oz-sulfate-free-hydrating-toner","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}