{"product_id":"laura-geller-new-york-always-there-waterproof-lengthening-mascara-black-100-waterproof-buildable-volume-length","title":"LAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara — Black, 100% Waterproof, Buildable Volume \u0026 Length","description":"\u003cp\u003e\u003cstrong\u003eLAURA GELLER NEW YORK Always There Waterproof Lengthening Mascara in Black is a long-lasting, 100% waterproof mascara designed to add visible length and buildable volume without clumping.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis waterproof mascara combines a rich, creamy black formula with a specially designed brush and a blend of soft and hard waxes to lift, separate, and extend lashes. It’s formulated to resist smudging and flaking through humid days, rainy weather, or long wear, offering a dependable finish that keeps lashes looking defined from morning to night. The texture balances flexibility and hold so lashes appear fuller and longer while remaining natural-looking and touch-up free.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create length and volume without clumps?\u003c\/h3\u003e\n\u003cp\u003eThe formula pairs firm waxes for structure with softer waxes for flexibility so lashes are coated evenly and don’t stick together. A wavy, soft-fiber brush deposits product at the base and combs through to the tips for uniform coverage. That combination builds length and volume in layers while preventing the heavy, spidery look clumpy mascaras often produce.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUnique mix of hard and soft waxes for balanced texture\u003c\/li\u003e\n  \u003cli\u003eSoft, wavy-fiber brush separates and coats each lash\u003c\/li\u003e\n  \u003cli\u003eBuildable formula allows multiple coats without flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hold up in water, humidity, or all-day wear?\u003c\/h3\u003e\n\u003cp\u003eThis product is labeled 100% waterproof and is formulated for long wear; it resists running, smudging, and flaking during water exposure or high humidity. While it’s made to endure everyday elements and extended wear, removal requires an oil-based or waterproof makeup remover for best results. The long-wearing profile is ideal for active days and special events when you want lashes that stay put.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof formulation for reliable resistance to moisture\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof and flake-resistant finish through the day\u003c\/li\u003e\n  \u003cli\u003eBest removed with oil-based or waterproof removers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it to get the most dramatic but natural-looking lashes?\u003c\/h3\u003e\n\u003cp\u003eStart at the lash base and sweep upward to the tips in a single motion to lengthen, then wiggle the wand side-to-side at the base to add lift and volume. Apply thin, even layers and allow each coat to set briefly before adding more to avoid clumping. Focus on lashes’ roots for lift, then layer toward the tips for extended length and definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne smooth stroke from base to tip for length\u003c\/li\u003e\n  \u003cli\u003eWiggle the wand at the base for added lift and volume\u003c\/li\u003e\n  \u003cli\u003eLayer thin coats and let them set to prevent clumps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the brush and formula different from other mascaras?\u003c\/h3\u003e\n\u003cp\u003eThe brush features soft, wavy fibers designed to reach and coat individual lashes, while the formula’s balanced wax blend builds structure without becoming stiff. This synergy delivers a lifted, separated look with natural movement, not rigid or brittle lashes. It’s engineered to combine dramatic look with comfortable wear and easy layering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft, wavy-bristle brush maximizes lash contact and separation\u003c\/li\u003e\n  \u003cli\u003eHard waxes provide hold; soft waxes prevent stiffness\u003c\/li\u003e\n  \u003cli\u003eRich black pigment for intense color and definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This waterproof lengthening mascara suits anyone seeking dependable, all-day lashes that appear longer and fuller without looking clumpy or feeling heavy. It’s a solid choice for people with an active lifestyle, those attending long events, or anyone wanting a smudge-resistant formula for humid climates. If you prefer buildable drama with a natural finish and need a reliable product for wet conditions or long hours, this mascara is designed to meet those needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: ISODODECANE, AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, IRON OXIDES (CI 77499), CYCLOPENTASILOXANE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, VP\/EICOSENE COPOLYMER, ALCOHOL DENAT., PEG-30 DIPOLYHYDROXYSTEARATE, PENTAERYTHRITYL HYDROGENATED ROSINATE, POLYVINYL ALCOHOL, LANOLIN, PHENOXYETHANOL, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), ASCORBYL PALMITATE, TOCOPHERYL ACETATE, TRIETHANOLAMINE, ETHYLHEXYLGLYCERIN.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara truly waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be 100% waterproof and resists smudging and flaking in moisture and humidity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove this waterproof mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based or waterproof makeup remover to dissolve the formula gently and avoid tugging at lashes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":53437658988891,"sku":"B09TTTBMWL","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/laura-geller-mascara-front-packaging_16c8f921-1760-4232-b212-5fbcae1a2203.jpg?v=1782343579","url":"https:\/\/remediesbeauty.co.uk\/products\/laura-geller-new-york-always-there-waterproof-lengthening-mascara-black-100-waterproof-buildable-volume-length","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}