{"product_id":"laura-geller-new-york-always-there-lengthening-mascara-black-buildable-long-wear-formula-with-lengthening-brush","title":"LAURA GELLER NEW YORK Always There Lengthening Mascara — Black, Buildable Long-Wear Formula with Lengthening Brush","description":"\u003cp\u003e\u003cstrong\u003eLAURA GELLER NEW YORK Always There Lengthening Mascara in Black is a long-wearing, ultra-creamy mascara designed to lengthen, define and curl lashes with a buildable, clump-resistant finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for everyday wear and layered looks, this mascara combines a silky, long-lasting formula with an innovative lengthening brush so each stroke adds measurable length and definition. The texture is formulated to cling to lashes without flaking or smudging, while the brush fibers separate and coat even short or straight lashes. Whether you want a subtle daytime enhancement or a more dramatic, multi-layered effect, this mascara works as a reliable finishing step in any eye routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara lengthen and define lashes?\u003c\/h3\u003e\n\u003cp\u003eThe formula is ultra-creamy and deposits pigment evenly from base to tip, creating the illusion of longer lashes with each pass of the wand. The brush’s soft, wavy fibers are designed to grab and stretch lashes while minimizing clumps. Layering builds additional length and definition without weighing lashes down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUltra-creamy formula that adheres to lashes for visible length\u003c\/li\u003e\n  \u003cli\u003eSoft, wavy-bristle brush separates and stretches lashes\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage for subtle to dramatic looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara stay put through a long day?\u003c\/h3\u003e\n\u003cp\u003eThe Always There formula is built for longevity, resisting smudging and flaking during daily activities. It’s formulated to hold a curled lash shape and maintain pigment without transferring or settling under the eye. Proper application and allowing brief drying time after each layer helps maximize staying power.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-wearing build that resists flakes and smudges\u003c\/li\u003e\n  \u003cli\u003eMaintains curl and pigment intensity over hours\u003c\/li\u003e\n  \u003cli\u003eWorks well layered for extended wear without clumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it to get the best results?\u003c\/h3\u003e\n\u003cp\u003eStart with clean, dry lashes and place the brush at the base, sweeping upward to the tips in a steady motion. For more volume, wiggle the wand side-to-side while moving from base to tip, and add thin additional layers until you reach the desired drama. Use the brush’s shape to comb through lashes to separate and remove excess product for a clump-free finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin at the lash base and sweep upward to tips\u003c\/li\u003e\n  \u003cli\u003eWiggle the wand for fuller coverage and separation\u003c\/li\u003e\n  \u003cli\u003eLayer lightly, allowing brief drying between coats\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara suitable for my lash type?\u003c\/h3\u003e\n\u003cp\u003eThis formula is particularly effective on straight, short, and thin lashes where extra length and separation are needed. Its buildable nature also makes it versatile for medium and fuller lashes that benefit from added definition without heaviness. Because it’s designed to reduce clumping and flaking, it’s a solid choice for those who want a reliable everyday mascara with the option to intensify for evening looks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for straight, short, and thin lash types\u003c\/li\u003e\n  \u003cli\u003eBuildable for medium and fuller lashes seeking definition\u003c\/li\u003e\n  \u003cli\u003eClump-resistant for clean, separated lash effects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: LAURA GELLER NEW YORK Always There Lengthening Mascara is for anyone seeking a dependable, length-focused mascara that performs from morning through evening. It suits people who want a creamy, buildable formula that defines and stretches lashes—especially those with short, straight, or sparse lashes looking to add visible length without flaking or heavy clumps. If you prefer a mascara that layers easily and keeps lashes separated and defined, this product is tailored for your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Iron Oxides (Ci 77499), Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Copernicia Cerifera Cera \/ Copernicia Cerifera (Carnauba) Wax \/ Cire De Carnauba, Palmitic Acid, Stearic Acid, Cetearyl Stearate, Pvp, Hydrated Silica, Phenoxyethanol, Aminomethyl Propanol, Hydrogenated Castor Oil, Synthetic Wax, Polyvinyl Alcohol, Cetearyl Alcohol, Polybutene, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara smudge- and flake-proof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The Always There formula is formulated to resist smudging and flaking for long wear, though results vary by environment and application technique.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer the mascara for more volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—its buildable, creamy texture allows multiple thin layers for increased length and definition without heavy clumps.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"LAURA GELLER NEW YORK","offers":[{"title":"Default Title","offer_id":53425221402971,"sku":"B0C7KTF3DM","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/laura-geller-mascara-front-packaging.jpg?v=1782204275","url":"https:\/\/remediesbeauty.co.uk\/products\/laura-geller-new-york-always-there-lengthening-mascara-black-buildable-long-wear-formula-with-lengthening-brush","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}