{"product_id":"l-luseta-purple-shampoo-for-blonde-gray-hair-16-9-oz-sulfate-free-toning-moisture","title":"L LUSETA Purple Shampoo for Blonde \u0026 Gray Hair — 16.9 oz Sulfate‑Free Toning + Moisture","description":"\u003cp\u003e\u003cstrong\u003eLuseta Purple Shampoo is a sulfate- and paraben-free toning cleanser designed to neutralize brassy yellow and orange tones while hydrating color-treated, blonde, silver, and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-strength purple shampoo combines violet pigments with moisturizing agents to refresh cool-toned shades without over-drying. Formulated for regular use, it helps maintain salon-fresh platinum, ash, and silver hair at home by depositing counteracting pigments as it gently cleanses. The 16.9 oz size suits both at-home routines and salon use, and the sulfate-free base protects color vibrancy and hair integrity.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo neutralize brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe product uses violet pigments that sit on the hair surface and counterbalance warm yellow-orange undertones based on color theory. When applied to damp hair, those pigments visually subtract brass, leaving a cooler, more even tone. Results depend on initial hair shade and application time, so start with shorter processing for subtle toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments cancel yellow and orange hues.\u003c\/li\u003e\n  \u003cli\u003eApply to wet hair and leave 2–5 minutes for typical correction.\u003c\/li\u003e\n  \u003cli\u003eLonger exposure yields stronger toning for very brassy hair.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly for correction, once weekly for maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry my hair or strip color?\u003c\/h3\u003e\n\u003cp\u003eUnlike harsh clarifying shampoos, this formula is free from sulfates and aggressive salts and includes moisturizing ingredients to keep hair soft. It cleanses gently while laying down pigment, so it preserves existing toner and color-treated strands. Users report manageable, conditioned feel rather than the brittle texture often caused by stronger detergents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free cleansing base protects color.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents hydrate while toning.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair smoother and easier to comb after rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on curly, damaged, or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated to work on a variety of cool-toned and color-treated hair types, including curly hair and strands showing damage from lightening. It refreshes highlights and balayage without over-processing, and the hydrating components help reduce frizz and improve manageability. Avoid use on completely dark, unbleached brown hair where purple pigments won’t show noticeably.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for bleached, highlighted, gray, silver, and pastel tones.\u003c\/li\u003e\n  \u003cli\u003eSuitable for curly hair textures needing gentle toning and moisture.\u003c\/li\u003e\n  \u003cli\u003eNot recommended for unbleached dark brown or black hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best results at home?\u003c\/h3\u003e\n\u003cp\u003eFor consistent outcomes, apply to clean, wet hair and work through roots to ends. Time the product according to brassiness level: 2 minutes for maintenance, up to 5 minutes for stronger correction. Rinse thoroughly, follow with a conditioner, and limit frequency to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp hair, distribute evenly from mid-length to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave 2–5 minutes; adjust based on desired toning.\u003c\/li\u003e\n  \u003cli\u003eRinse, then condition to lock in moisture and smooth cuticles.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly for correction, once weekly for upkeep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Luseta Purple Shampoo is aimed at people who maintain cool-toned hair—platinum, ash, silver, gray, white, pastel shades—or highlighted and balayaged clients seeking to remove unwanted warmth while keeping hair hydrated. It’s a good choice for anyone who wants salon-like toning at home without sulfates, and for curly or damaged hair that needs gentler care during color maintenance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Disodium Laureth Sulfosuccinate, Sodium Chloride, Coco-Glucoside, Phenoxyethanol, Fragrance, Disodium Cocoyl Glutamate, Sodium Benzoate, Coconut Acid, Acrylates Copolymer, Citric Acid, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Sodium Isethionate, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Chenopodium Quinoa Seed Extract, Butylene Glycol, Benzyl Alcohol, 1,2-Hexanediol, Hydroxyacetophenone, Potassium Sorbate, Ethylhexylglycerin, Biotin, Tripeptide-1, Ext. D\u0026amp;C Violet No. 2\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Luseta Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once weekly for maintenance, 1–2 times weekly for stronger brass correction.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate- and paraben-free and formulated to protect color while toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L LUSETA","offers":[{"title":"Default Title","offer_id":53430969794907,"sku":"B07PXQJMTQ","price":32.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/luseta-purple-shampoo-front-bottle.jpg?v=1782257319","url":"https:\/\/remediesbeauty.co.uk\/products\/l-luseta-purple-shampoo-for-blonde-gray-hair-16-9-oz-sulfate-free-toning-moisture","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}