{"product_id":"kristin-ess-the-one-purple-shampoo-for-blonde-light-brunette-hair-10-fl-oz-sulfate-free-toning-shine-boosting","title":"Kristin Ess The One Purple Shampoo for Blonde \u0026 Light Brunette Hair, 10 fl oz — Sulfate-Free Toning, Shine-Boosting","description":"\u003cp\u003e\u003cstrong\u003eKristin Ess The One Purple Shampoo is a sulfate-free toning cleanser that neutralizes brass and yellow tones while helping smooth and strengthen hair with Zip-Up Technology™.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis purple shampoo is formulated for blondes and light brunettes who want to reduce warm, brassy undertones without over-drying. It deposits ultra-violet pigments to counteract yellow and orange tint and includes Kristin Ess’s Zip-Up Technology™, a strengthening complex that helps seal split ends and smooth the cuticle for improved shine and manageability. The formula is free of sulfates, silicones, parabens and phthalates, is keratin-safe and cruelty-free, making it suitable for natural and color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see brass reduction and toning?\u003c\/h3\u003e\n\n\u003cp\u003eColor correction using violet pigment is visible right after rinsing: expect cooler, less yellow tones immediately. Results depend on your base color and porosity — highly porous hair can absorb more pigment and may tone faster. For subtle maintenance, use less frequently; for noticeable neutralizing, leave on slightly longer where warm tones appear.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWorks on blondes and light brunettes to counteract yellow and orange hues\u003c\/li\u003e\n  \u003cli\u003eVisible toning effects after one use for many users\u003c\/li\u003e\n  \u003cli\u003eAdjust application time where hair is warmer or more porous\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and keratin-treated hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or strip color?\u003c\/h3\u003e\n\n\u003cp\u003eFormulated without sulfates and silicones, this shampoo cleanses while minimizing the drying effects of harsher surfactants. It gently deposits violet pigment rather than aggressively lifting color, so it reduces brass without significant fading when used appropriately. Follow with conditioner or a hydrating mask for best moisture balance.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free base helps preserve moisture and color longevity\u003c\/li\u003e\n  \u003cli\u003eViolet pigments neutralize warmth without heavy lifting\u003c\/li\u003e\n  \u003cli\u003eBest paired with a conditioner or mask for hydration\u003c\/li\u003e\n  \u003cli\u003eKeratin-safe and free of parabens and phthalates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use The One Purple Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eDispense a quarter-sized amount or larger depending on hair thickness, apply to wet hair and create a rich lather. Focus more product on warmer, brass-prone areas and leave the lather on slightly longer near the roots, where hair is typically less porous, then rinse and condition. Frequency depends on the tone you want: daily if you prefer ashy or lavender hints; occasional use to neutralize brass.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage into scalp to lather\u003c\/li\u003e\n  \u003cli\u003eConcentrate on brass-prone areas; leave longer at roots\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with conditioner or mask\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency for desired ashiness or neutrality\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat extra benefits does Zip-Up Technology™ provide?\u003c\/h3\u003e\n\n\u003cp\u003eZip-Up Technology™ is a strengthening complex included to help smooth the cuticle and improve the look of split ends. While it doesn’t repair hair permanently, it temporarily seals and reinforces weak areas to create a smoother appearance and added shine. Combined with the shampoo’s conditioning properties, it contributes to a softer, more manageable finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTargets weak spots to smooth and reduce frizz appearance\u003c\/li\u003e\n  \u003cli\u003eHelps seal split ends for improved texture\u003c\/li\u003e\n  \u003cli\u003eEnhances shine and manageability after washing\u003c\/li\u003e\n  \u003cli\u003eWorks alongside conditioning ingredients to leave hair soft\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is designed for people with blonde or light-brunette shades who want to control brass, maintain cool or neutral tones, and improve shine without harsh surfactants. It suits natural, color-treated and keratin-treated hair and is a fit for anyone seeking a cruelty-free, sulfate- and paraben-free toning option. Ideal for those who alternate between regular cleansing and targeted toning to maintain their desired hue and hair health.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Fragrance, Lactic Acid, Peg-120 Methyl Glucose Dioleate, Sodium Lauroyl Lactylate, Algin, Carrageenan, Coco-Glucoside, Hydrolyzed Keratin, Chitosan, Xanthan Gum, Salvia Hispanica Seed Oil, Cocos Nucifera (Coconut) Oil, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Litchi Chinensis Pericarp Extract, Caprylic\/Capric Triglyceride, Polyquaternium-10, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Disodium Edta, Sorbitol, Glycerin, Methylisothiazolinone, Methylchloroisothiazolinone, Basic Violet 1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every time I wash my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes for ashier effects; otherwise use as needed to cut brass. Adjust frequency by desired coolness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this damage color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it’s sulfate-free and keratin-safe, formulated to tone without aggressive color stripping.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kristin Ess","offers":[{"title":"Default Title","offer_id":53460592230747,"sku":"B079DD34LB","price":23.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/kristin-ess-front-bottle_cd720c6e-82c6-4855-afdd-483a85b9ec63.jpg?v=1782636527","url":"https:\/\/remediesbeauty.co.uk\/products\/kristin-ess-the-one-purple-shampoo-for-blonde-light-brunette-hair-10-fl-oz-sulfate-free-toning-shine-boosting","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}