{"product_id":"kitsch-strengthening-rice-water-protein-shampoo-12-3-oz-for-thin-fine-damaged-hair-volumizing-sulfate-free","title":"Kitsch Strengthening Rice Water Protein Shampoo — 12.3 oz for Thin, Fine \u0026 Damaged Hair, Volumizing \u0026 Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eKitsch Strengthening Rice Water Protein Shampoo is a clean, protein-enriched daily shampoo designed to help fine, thin, or damaged hair look stronger and fuller while adding body and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis sulfate-free shampoo uses hydrolyzed rice protein and a mostly bio-based formulation to support visibly stronger-looking strands without silicones, parabens, or phthalates. Made in the USA with globally sourced ingredients and packaged in recyclable PCR, the product fits into everyday routines for men and women who want a gentler, volumizing option for thin or stressed hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does rice protein make hair appear stronger?\u003c\/h3\u003e\n\u003cp\u003eHydrolyzed rice protein binds to weakened sections of the hair cuticle, filling in surface irregularities to improve texture and reflectivity. Over time, this can result in smoother-looking, resilient strands that handle styling better.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed rice protein targets cuticle gaps and surface damage.\u003c\/li\u003e\n  \u003cli\u003eImproves hair texture for a smoother, shinier finish.\u003c\/li\u003e\n  \u003cli\u003eHelps hair feel firmer during routine styling and brushing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formula is engineered to boost body by strengthening individual fibers rather than coating them with heavy silicones. Its lightweight, sulfate-free base lifts roots and supports fuller-looking hair while remaining color-safe for treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing preserves natural lift and reduces flattening.\u003c\/li\u003e\n  \u003cli\u003eProtein-based support adds apparent thickness strand-by-strand.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use to maintain ongoing volume benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula safe for daily use and sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo emphasizes a clean ingredient profile—88% bio-based and free from parabens, phthalates, and silicones—so it’s intended for frequent use in most routines. It’s color-safe and cruelty-free, though those with specific scalp conditions should consult a professional before changing products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, sulfate-free surfactants designed for everyday washing.\u003c\/li\u003e\n  \u003cli\u003eFree of common irritants like parabens and phthalates.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formulation suitable for chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product fit into an eco-conscious hair care routine?\u003c\/h3\u003e\n\u003cp\u003eKitsch uses recyclable PCR packaging and prioritizes a high proportion of bio-based ingredients to reduce environmental impact. The product aims to combine performance with responsible sourcing and packaging choices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePackaged in fully recyclable post-consumer recycled (PCR) materials.\u003c\/li\u003e\n  \u003cli\u003e88% bio-based formulation reduces fossil-derived content.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with internationally sourced ingredients for quality control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kitsch Strengthening Rice Water Protein Shampoo is suited for men and women with thin, fine, dull, or chemically stressed hair who want a gentle daily cleanser that supports fuller-looking, stronger-feeling strands. It’s a good pick for anyone seeking a silicone-free, color-safe option with eco-conscious packaging, and for those who prefer a protein-based approach to improving hair texture and volume.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eRice Water\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kitsch Rice Water Protein Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo is color-safe and formulated without sulfates or silicones to help preserve color-treated hair when used as part of a regular routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for daily use; most people see improved texture and body with regular, consistent use over several weeks.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kitsch","offers":[{"title":"Default Title","offer_id":53454948761947,"sku":"B0FWDDN77G","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/kitsch-front-bottle-rice-water-shampoo.jpg?v=1782550068","url":"https:\/\/remediesbeauty.co.uk\/products\/kitsch-strengthening-rice-water-protein-shampoo-12-3-oz-for-thin-fine-damaged-hair-volumizing-sulfate-free","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}