{"product_id":"kevin-murphy-rough-rider-clay-moldable-styling-clay-for-strong-matte-hold-short-medium-hair","title":"KEVIN.MURPHY Rough.Rider Clay – Moldable Styling Clay for Strong, Matte Hold (Short–Medium Hair)","description":"\u003cp\u003e\u003cstrong\u003eKEVIN.MURPHY ROUGH.RIDER Clay is a moldable styling clay that delivers a gritty, matte finish with strong hold while nourishing hair through soya bean and bamboo extracts.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eROUGHRIDER Clay is a styling product designed to shape, texture and strengthen hair without shine. Its oily, gritty-like texture provides sculptable control that lasts, and the formula is free from sulphates and parabens. Lightweight yet firm, the clay is suitable for short-to-medium lengths and adapts to a range of hair types and styles, from undone bed-head looks to more structured, textured finishes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does ROUGH.RIDER create a matte, long-lasting hold?\u003c\/h3\u003e\n\u003cp\u003eThe clay’s unique gritty texture adheres to hair fibers, producing friction and structure that lock styles in place with a flat, low-shine result. It provides strong hold without stiffness, so hair remains pliable for reworking throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTexturizing clay base for tactile grip and definition\u003c\/li\u003e\n  \u003cli\u003eStrong, flexible hold that avoids crunchy residue\u003c\/li\u003e\n  \u003cli\u003eMatte finish ideal for natural, lived-in styles\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for versatile application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product help strengthen and protect hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated with soya bean and bamboo extracts, ROUGH.RIDER supports hair resilience while sealing rough ends to reduce the appearance of damage. These botanical-derived ingredients add conditioning and help maintain hair integrity as you style.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoya bean extract: protein support to enhance strength\u003c\/li\u003e\n  \u003cli\u003eBamboo extract: rich in silica to help seal and smooth ends\u003c\/li\u003e\n  \u003cli\u003eNon-drying formula that avoids stripping natural oils\u003c\/li\u003e\n  \u003cli\u003eSulphate- and paraben-free, minimizing harsh chemical exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply the clay for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between palms until it softens, then work through dry or towel-dried hair from roots to ends to create definition and separation. Add more product sparingly to build hold and texture without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with pea-sized amount and increase as needed\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair for natural movement, or to dry hair for stronger texture\u003c\/li\u003e\n  \u003cli\u003eUse fingertips to sculpt and define sections or create piecey looks\u003c\/li\u003e\n  \u003cli\u003eReworkable throughout the day—no harsh buildup when reapplied moderately\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs ROUGH.RIDER suitable for my hair type and length?\u003c\/h3\u003e\n\u003cp\u003eYes—this clay was created to perform across a variety of hair types and lengths, especially short to medium cuts that benefit from texture and strong hold. Fine hair can use minimal amounts for lift and separation, while thicker hair can build more product for lasting control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAll hair types: fine, medium, thick\u003c\/li\u003e\n  \u003cli\u003eBest for short to medium lengths; works on longer hair for texture accents\u003c\/li\u003e\n  \u003cli\u003eIdeal for styles needing definition, separation, or low-shine finish\u003c\/li\u003e\n  \u003cli\u003eCompatible with other KEVIN.MURPHY styling and care products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? ROUGH.RIDER Clay is for people who want a strong, matte hold with tactile texture and hair-friendly ingredients. It suits anyone aiming for sculpted, undone, or piecey hairstyles while avoiding sulphates and parabens—perfect for everyday styling or finishing looks for events. Whether you’re sculpting a modern crop, adding separation to a longer fringe, or creating controlled bed-head, this clay balances hold, texture and conditioning in one product.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eKaolin clay, bentonite, water, glycerin, dimethicone, fragrance, preservatives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ROUGH.RIDER suitable for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulphate- and paraben-free formula is safe for colored hair and won’t strip dye when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Begin with a pea-sized amount, warm between palms, and add more incrementally for thicker hair or stronger hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":53430179135835,"sku":"B00HZSJZ9M","price":47.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/kevin-murphy-rough-rider-front-packaging.jpg?v=1782246429","url":"https:\/\/remediesbeauty.co.uk\/products\/kevin-murphy-rough-rider-clay-moldable-styling-clay-for-strong-matte-hold-short-medium-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}