{"product_id":"kerastase-strengthening-nutri-fortifiant-shampoo-for-weak-damaged-hair-hydrating-anti-breakage","title":"KÉRASTASE Strengthening Nutri-Fortifiant Shampoo for Weak, Damaged Hair — Hydrating \u0026 Anti-Breakage","description":"\u003cb\u003eKÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo is a fortifying shampoo that gently clarifies the scalp, hydrates strands, and helps reduce breakage for weakened hair prone to falling.\u003c\/b\u003e\n\n\u003cp\u003eThis salon-grade formula combines Edelweiss native cells and ginger root to target hair weakened by mechanical and environmental stress. Designed for dry, fragile hair that tends to fall out due to breakage, the shampoo cleanses without stripping natural moisture and prepares hair for improved resilience. Its rich yet lightweight lather detangles and smooths the fiber so that hair feels softer and looks healthier over time when used regularly as part of the Genesis regimen.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce hair breakage?\u003c\/h3\u003e\n\u003cp\u003eThe formula reinforces the hair fiber by delivering nourishing ingredients that help fortify weak points along the strand. Regular cleansing removes buildup that can lead to tangles and mechanical damage during brushing, while the conditioning agents smooth cuticles to minimize friction.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContains ginger root extract to strengthen hair at the root and along the fiber.\u003c\/li\u003e\n\u003cli\u003eEdelweiss native cells help protect and fortify weakened strands.\u003c\/li\u003e\n\u003cli\u003eGentle surfactants cleanse without over-drying, reducing breakage from brittleness.\u003c\/li\u003e\n\u003cli\u003eDetangling effect cuts down on mechanical damage during styling and combing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it hydrate dry, frizzy hair without weighing it down?\u003c\/h3\u003e\n\u003cp\u003eYes — the Nutrition-Fortifiant balance targets hydration while maintaining lightness so strands don’t become limp. Moisturizing agents smooth and plump the fiber surface, giving frizz control and slip for easier styling without a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating ingredients lock in moisture for a softer feel.\u003c\/li\u003e\n\u003cli\u003eLight conditioning agents preserve volume and movement.\u003c\/li\u003e\n\u003cli\u003eImproves manageability so less product or heat is needed to style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, massage into the scalp to create a gentle lather, then rinse thoroughly; repeat if hair is very dirty. For a complete routine, follow with the matching Genesis conditioner or mask to seal the fiber and maximize anti-breakage benefits.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse on wet hair; massage scalp for 30–60 seconds, then rinse.\u003c\/li\u003e\n\u003cli\u003eRepeat the wash for intensive clarifying on days with heavy product buildup.\u003c\/li\u003e\n\u003cli\u003ePair with Genesis conditioner or serum to fortify and detangle after washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for color-treated or sensitive scalps?\u003c\/h3\u003e\n\u003cp\u003eThe gentle cleansing base and nourishing actives make it generally compatible with color-treated hair, while the mild formula reduces harsh stripping. If you have a very sensitive scalp, patch testing is recommended and consult with your stylist if concerns persist.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated to clean without aggressive sulfate stripping.\u003c\/li\u003e\n\u003cli\u003eHelps maintain color vibrancy by avoiding over-drying of the fiber.\u003c\/li\u003e\n\u003cli\u003ePatch test recommended for highly reactive scalps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: KÉRASTASE Genesis Strengthening Nutri-Fortifiant Shampoo is intended for people with normal to dry hair that is weakened, prone to falling because of breakage, or easily damaged by styling and environmental stressors. It suits users seeking a luxurious, salon-quality cleanser that both clarifies the scalp and delivers targeted nutrition to improve manageability and reduce breakage when used as part of a strengthening haircare routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSalicylic Acid, Piroctone Olamine, Glycerin\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly or as needed. Daily use is okay if hair isn't overly dry; adjust based on scalp and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it with other KÉRASTASE Genesis products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It pairs best with Genesis conditioner, mask, or serum to maximize anti-breakage and nourishing effects.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":53430193553755,"sku":"B083JK13DH","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/kerastase-genesis-front-packaging_81ee98d5-d910-439f-831d-748cf401d987.jpg?v=1782246766","url":"https:\/\/remediesbeauty.co.uk\/products\/kerastase-strengthening-nutri-fortifiant-shampoo-for-weak-damaged-hair-hydrating-anti-breakage","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}