{"product_id":"kenra-whipped-taffy-20-matte-defining-paste-2-fl-oz-ultra-matte-firm-hold","title":"Kenra Whipped Taffy 20 Matte Defining Paste 2 fl oz — Ultra-Matte, Firm Hold","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Whipped Taffy 20 is an airy, whipped matte paste that sculpts, smooths, and texturizes hair with a firm, non-greasy hold.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight styling souffle from Kenra Professional gives durable, ultra-matte definition without weighing hair down. Its whipped texture spreads easily through strands to create separation, structure, or soft hold depending on application. Designed for creative shaping and everyday control, the formula provides flexible working time so you can refine looks on the go and maintain a frizz-free finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste create a matte finish without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe product combines an airy soufflé texture with high-hold polymers to deliver matte definition while remaining lightweight. It sits on the hair to control shape and texture rather than saturating strands with oils, so styles stay matte and touchable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped consistency spreads thinly for even coverage\u003c\/li\u003e\n  \u003cli\u003eHigh-hold ingredients lock style without stiffness\u003c\/li\u003e\n  \u003cli\u003eNon-greasy formula avoids product buildup\u003c\/li\u003e\n  \u003cli\u003eMatte result hides excess shine for contemporary looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling effects can I achieve with Kenra Whipped Taffy 20?\u003c\/h3\u003e\n\u003cp\u003eIt’s versatile enough to sculpt structured styles, create piecey texture, or smooth flyaways. Use a small amount for separation and definition, or work in more for sculpted, controlled shapes that keep for hours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTexturizing: finger-work to enhance layers and movement\u003c\/li\u003e\n  \u003cli\u003eSmoothing: tame frizz and polish ends with light application\u003c\/li\u003e\n  \u003cli\u003eSculpting: mold short styles and keep edges defined\u003c\/li\u003e\n  \u003cli\u003eFlexible hold: adjust amount to increase or soften control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results on different hair lengths?\u003c\/h3\u003e\n\u003cp\u003eApplication changes by length: rub a pea-sized amount between palms for short hair, or emulsify slightly more for medium to long lengths. Apply to dry or towel-damp hair and shape with fingers or a comb; heat can set styles for extra longevity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort hair: warm small amount in hands, work at roots and ends\u003c\/li\u003e\n  \u003cli\u003eMedium hair: distribute through mid-lengths to ends for texture\u003c\/li\u003e\n  \u003cli\u003eLong hair: focus on ends and layers to prevent weight down\u003c\/li\u003e\n  \u003cli\u003eUse blow-dryer or flat iron to lock sculpted shapes if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on all hair types and finishes?\u003c\/h3\u003e\n\u003cp\u003eKenra Whipped Taffy 20 is formulated for a wide range of textures—from fine to coarse—and can be layered into color-treated or chemically processed hair. Because it’s lightweight and non-oily, it’s especially useful when you want definition without added weight.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: creates separation without flattening volume\u003c\/li\u003e\n  \u003cli\u003eThick or curly hair: defines pieces and controls frizz\u003c\/li\u003e\n  \u003cli\u003eColor-treated hair: safe for styling without dulling shine\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily styling and quick touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Platinum Whipped Taffy 20 is ideal for anyone seeking a modern matte finish with firm yet flexible hold. Professional stylists and everyday users who sculpt short haircuts, add texture to medium lengths, or smooth and define long layers will appreciate its control and lightweight feel. If you want a matte, non-greasy product that lets you reshape styles throughout the day, this whipped paste is a practical, salon-grade choice.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER\/AQUA\/EAU, CERA ALBA (BEESWAX), GLYCERIN, STEARIC ACID, PETROLATUM, C12-15 ALKYL BENZOATE, SUCROSE STEARATE, SUCROSE DISTEARATE, FRAGRANCE (PARFUM), PVP, PHENOXYETHANOL, CETYL ALCOHOL, CAPRYLYL GLYCOL, ACRYLATES\/C10-30 ALKYL ACRYLATE CROSSPOLYMER, AMINOMETHYL PROPANOL, BENZOPHENONE-4, DISODIUM EDTA, SORBIC ACID, VIOLET 2 CI 60730, BENZYL ALCOHOL, BENZYL BENZOATE, CITRAL, COUMARIN, LIMONENE, LINALOOL, METHYL HEPTANE CARBONATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on damp hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to towel-damp hair for softer texture or to dry hair for stronger sculpting and matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair greasy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The airy, non-oily formula provides matte hold without leaving a greasy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":53425830822235,"sku":"B06Y272V4K","price":37.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/kenra-front-packaging_b5e5fc07-7f22-4b75-8731-34e141d5c162.jpg?v=1782209361","url":"https:\/\/remediesbeauty.co.uk\/products\/kenra-whipped-taffy-20-matte-defining-paste-2-fl-oz-ultra-matte-firm-hold","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}