{"product_id":"kenra-platinum-deluxe-defense-shampoo-8-5-oz-sulfate-free-strengthening-breakage-color-protection","title":"Kenra Platinum Deluxe Defense Shampoo — 8.5 oz Sulfate-Free Strengthening, Breakage \u0026 Color Protection","description":"\u003cp\u003e\u003cstrong\u003eKenra Platinum Deluxe Defense Shampoo is a sulfate-free daily cleanser designed to protect hair from breakage, heat styling damage, and color fade while boosting shine and style retention.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo pairs science-forward protection with everyday usability: a gentle, sulfate-free lather that supports the scalp microbiome while shielding strands against mechanical and thermal stress. The formula is built to help reduce combing breakage, lock in moisture, and maintain color vibrancy through repeated washes without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage during daily styling?\u003c\/h3\u003e\n\u003cp\u003ePlatinum Deluxe Defense combines strengthening agents and film-forming ingredients that help reinforce the hair shaft and smooth cuticle layers. By minimizing friction during combing and offering thermal protection, it lowers the chances of strand fracture during heat styling and brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReduces combing breakage by up to 91% versus untreated damaged hair*\u003c\/li\u003e\n  \u003cli\u003eContains protective polymers that smooth the cuticle\u003c\/li\u003e\n  \u003cli\u003eSupports easier detangling to prevent mechanical stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my color looking fresh longer?\u003c\/h3\u003e\n\u003cp\u003eThe formula is made to preserve pigment by using milder surfactants and protective agents that reduce color leaching during washes. Routine use helps maintain vibrancy so color-treated hair looks brighter after multiple shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps retain up to 82% color vibrancy after 20 washes*\u003c\/li\u003e\n  \u003cli\u003eSulfate-free base to limit harsh stripping of dye molecules\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning to avoid dulling or weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for heat styling and everyday use?\u003c\/h3\u003e\n\u003cp\u003eYes—Platinum Deluxe Defense is formulated for everyday cleansing while delivering thermal protection for hot tools. It provides style memory benefits so finished looks hold longer and resist humidity-driven collapse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned to defend hair during heat styling routines\u003c\/li\u003e\n  \u003cli\u003eEnhances style hold and memory for extended wear\u003c\/li\u003e\n  \u003cli\u003eBalance of cleansing and moisture to suit daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it support scalp health while cleaning hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses scalp-microbiome-friendly ingredients that cleanse without overly disrupting the natural scalp environment. Gentle surfactants and moisture-locking components help maintain a comfortable scalp while removing buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to be gentle on the scalp microbiome\u003c\/li\u003e\n  \u003cli\u003eCleanses effectively without harsh sulfates\u003c\/li\u003e\n  \u003cli\u003eHelps lock in moisture to prevent dryness and irritation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Kenra Platinum Deluxe Defense Shampoo is ideal for anyone seeking a salon-grade daily cleanser that protects weakened, color-treated, or frequently styled hair. It suits consumers who want to minimize breakage, preserve color, and keep a polished, shiny finish without harsh sulfates—appropriate for all hair types and routines that include heat tools or chemical services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFeatures summary:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProtects hair against breakage, heat styling, \u0026amp; color loss\u003c\/li\u003e\n  \u003cli\u003eReduces breakage by 91%* compared to damaged untreated hair\u003c\/li\u003e\n  \u003cli\u003eMaintains up to 82% color vibrancy after 20 washes\u003c\/li\u003e\n  \u003cli\u003eEnhances and locks in hair moisture for smoother styling\u003c\/li\u003e\n  \u003cli\u003eProvides long-lasting style effects and improved style memory\u003c\/li\u003e\n  \u003cli\u003eScalp microbiome-friendly, sulfate-free shampoo suitable for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e*Claims reported by manufacturer under controlled testing conditions; individual results may vary.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, Betaine, Phenoxyethanol, Isostearamide MIPA, Sodium Lauryl Sulfoacetate, Fragrance\/Parfum, Hydroxyacetophenone, Dimethicone Propyl PG-Betaine, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Glycol Distearate, Laureth-4, Glyceryl Laurate, Sodium Gluconate, Polyquaternium-73, Coconut Acid, Sodium Chloride, Benzoic Acid, Sodium Benzoate, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Fumaric Acid, Lactic Acid, Dehydroacetic Acid, Citrus Aurantium Peel Oil, Limonene, Benzyl Salicylate, CI 60730 (Ext. Violet 2), CI 42090 (Blue 1)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Kenra Platinum Deluxe Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to help maintain color vibrancy, helping preserve up to 82% after 20 washes in manufacturer testing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s designed for daily use, providing gentle cleansing while protecting against breakage and heat styling when used regularly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kenra","offers":[{"title":"Default Title","offer_id":53425333502299,"sku":"B0GNY9L95V","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/kenra-platinum-deluxe-defense-front-package.jpg?v=1782205290","url":"https:\/\/remediesbeauty.co.uk\/products\/kenra-platinum-deluxe-defense-shampoo-8-5-oz-sulfate-free-strengthening-breakage-color-protection","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}