{"product_id":"julep-tinted-lip-balm-rich-plum-buildable-hydrating-lip-color-semi-gloss-vitamin-e","title":"Julep Tinted Lip Balm Rich Plum — Buildable Hydrating Lip Color, Semi-Gloss \u0026 Vitamin E","description":"\u003cp\u003e\u003cstrong\u003eJulep It's Balm Tinted Lip Balm in Rich Plum is a buildable, antioxidant-rich tinted balm that delivers moisturizing, long-wearing color with a natural glossy finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis tinted lip balm blends a hydrating Vitamin E core with sunflower butter and nourishing oils to provide comfortable, wearable color while softening and conditioning lips. Designed to give a semi-gloss, just-kissed sheen without glitter, the formula layers easily for anything from a subtle tint to richer plum coverage. It’s vegan and cruelty-free, created to fit everyday routines where comfort, hydration, and easy application matter.\u003c\/p\u003e\n\n\u003ch3\u003eHow pigmented is the Rich Plum shade and can I build intensity?\u003c\/h3\u003e\n\u003cp\u003eRich Plum gives a distinctly visible plum tone on most lip tones while remaining forgiving and blendable. The color is formulated to be ultra-pigmented yet creamy, so you can swipe once for a natural wash or layer for stronger, long-lasting color without dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne swipe: soft, natural plum tint for everyday wear\u003c\/li\u003e\n  \u003cli\u003eTwo to three swipes: medium coverage with deeper plum tone\u003c\/li\u003e\n  \u003cli\u003eLayering: builds without flaking or emphasizing fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this keep my lips hydrated throughout the day?\u003c\/h3\u003e\n\u003cp\u003eThe balm centers on a Vitamin E-rich core and sunflower butter to lock in moisture and cushion lips while wearing. The lightweight oils in the formula create a protective, non-greasy barrier that helps prevent dryness during extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating Vitamin E core for ongoing softness\u003c\/li\u003e\n  \u003cli\u003eSunflower butter and oils to nourish and condition\u003c\/li\u003e\n  \u003cli\u003eNon-drying texture that resists settling into lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat finish does it leave and how does it fit into a makeup routine?\u003c\/h3\u003e\n\u003cp\u003eJulep It's Balm leaves a luminous, semi-gloss finish that adds dimension without noticeable shimmer. It’s versatile enough to serve as a low-effort daily color, a gloss alternative for office settings, or a layering product under or over lipstick for added shine and hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-gloss sheen for a fresh, polished look\u003c\/li\u003e\n  \u003cli\u003eNo chunky shimmer—just soft luminosity\u003c\/li\u003e\n  \u003cli\u003eWorks alone or layered with lip liners and lipsticks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula clean and suitable for sensitive beauty preferences?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is vegan and cruelty-free, created without animal testing and free from harsh ingredients that many consumers avoid. It’s intended as a gentle, everyday lip color option compatible with clean-beauty routines and a wide range of skin tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan-friendly ingredients and cruelty-free certification\u003c\/li\u003e\n  \u003cli\u003eMade for everyday use and gentle on lips\u003c\/li\u003e\n  \u003cli\u003eSuitable for many beauty preferences and ages\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Julep It's Balm in Rich Plum is made for anyone seeking a moisturizing, buildable lip color that balances pigment and comfort. Ideal for people who want a polished yet effortless look—commuters, office professionals, makeup minimalists, and anyone who prefers clean, vegan cosmetics. If you value hydration alongside lasting, luminous color without heavy finish, this balm is a practical, everyday choice.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last on the lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Expect several hours of tint with gradual fading; reapply after eating for renewed color and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product truly vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Julep It's Balm is formulated vegan and produced without animal testing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Julep","offers":[{"title":"Default Title","offer_id":53436178727259,"sku":"B0CNH8HFQV","price":27.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/julep-front-tube-rich-plum.jpg?v=1782323936","url":"https:\/\/remediesbeauty.co.uk\/products\/julep-tinted-lip-balm-rich-plum-buildable-hydrating-lip-color-semi-gloss-vitamin-e","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}