{"product_id":"joico-purple-shampoo-for-blonde-gray-hair-10-1-fl-oz-color-balancing-uv-protection","title":"Joico Purple Shampoo for Blonde \u0026 Gray Hair, 10.1 fl oz — Color-Balancing \u0026 UV Protection","description":"\u003cb\u003eJoico Color Balance Purple Shampoo neutralizes yellow and brassy tones while gently cleansing and protecting color-treated cool blonde and gray hair.\u003c\/b\u003e\n\n\u003cp\u003eIf your blonde or silver hair has started to pick up warm, unwanted tones, this purple-toned shampoo restores cooler, fresher-looking color while supporting hair strength and manageability. Formulated for color-treated hair, it combines violet pigments with antioxidants, UV absorbers, and Joico’s SmartRelease Technology to deliver toning benefits plus ongoing conditioning ingredients that are released over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this shampoo reduce brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigments in the formula begin neutralizing warm and yellow hues on contact, so you’ll notice tone correction after the first use. Regular application helps maintain cooler results between salon color appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments directly offset yellow tones for immediate visual cooling\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly depending on brassiness and porosity\u003c\/li\u003e\n  \u003cli\u003eVisible results can last across multiple washes when paired with color-safe care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage my color-treated or delicate hair?\u003c\/h3\u003e\n\u003cp\u003eJoico Color Balance Purple Shampoo is made to be safe for color-treated hair: it uses mild surfactants to cleanse while helping protect vibrancy. The formula also contains keratin and rosehip oil delivered via SmartRelease Technology to help support hair strength and reduce breakage from styling and daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing preserves salon color longer than harsh clarifying shampoos\u003c\/li\u003e\n  \u003cli\u003eKeratin helps reinforce weakened strands and improve resilience\u003c\/li\u003e\n  \u003cli\u003eSmartRelease releases conditioning actives gradually to maintain softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and how often?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, leave in briefly if stronger toning is needed, then rinse. For maintenance, once or twice a week is common; for stronger correction, leave on 1–5 minutes depending on hair porosity and desired tone, then follow with a conditioning product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a short leave-in time (30–60 seconds) and increase if needed\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with a moisturizing conditioner\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency by hair type: porous hair may tone faster and require less time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat extra benefits does the formula offer beyond toning?\u003c\/h3\u003e\n\u003cp\u003eBeyond color correction, the shampoo helps fight fading, reduce static, and add shine. Green tea extract and UV absorbers help defend against environmental color shift while antioxidants and nourishing oils support healthier-looking hair surfaces.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen tea extract and UV absorbers help protect color from environmental fading\u003c\/li\u003e\n  \u003cli\u003eAntioxidants combat free-radical stress on color-treated strands\u003c\/li\u003e\n  \u003cli\u003eConditioning agents reduce flyaways and boost surface shine for sleeker hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for people with cool blondes, icy highlights, platinum, or silver\/gray hair who want a salon-fresh, cooler tone between color appointments. It’s also a fit for anyone with color-treated hair seeking tonal control plus strengthening and UV protection—especially those who want a product that tones while supporting hair health and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day on bleached blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use is usually unnecessary; once or twice weekly typically maintains tone. Overuse may deepen violet deposit on very porous strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it work on gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—violet pigments help neutralize yellow or warm tones in gray and silver hair while supporting shine and manageability.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53431239803227,"sku":"B08L8D93QB","price":36.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-color-balance-purple-shampoo-front-bottle.jpg?v=1782265238","url":"https:\/\/remediesbeauty.co.uk\/products\/joico-purple-shampoo-for-blonde-gray-hair-10-1-fl-oz-color-balancing-uv-protection","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}