{"product_id":"joico-defy-damage-protective-shampoo-for-color-treated-hair-10-1-fl-oz-bond-strengthening-color-preserving","title":"Joico Defy Damage Protective Shampoo for Color-Treated Hair, 10.1 fl oz — Bond‑Strengthening \u0026 Color‑Preserving","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo is a bond-strengthening, color-preserving daily cleanser formulated with moringa seed oil and arginine to reduce breakage and keep color vibrant.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-treated and fragile hair, this shampoo creates a decadent lather that removes dirt and buildup while protecting the hair’s internal bonds and surface cuticle. It pairs repair-minded actives with gentle cleansing to leave hair softer, shinier, and more resilient from the very first wash. The formula targets common causes of breakage and color fade without harsh stripping, helping hair look healthier and feel stronger over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce breakage and strengthen hair?\u003c\/h3\u003e\n\u003cp\u003eJoico Defy Damage uses bond-supporting ingredients like arginine to reinforce hair structure and moringa seed oil to nourish and smooth the strand surface. The combination helps hair resist mechanical stress and breakage during styling and everyday wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine works at the bond level to improve tensile strength.\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil adds slip and surface conditioning to reduce friction.\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants cleanse without roughing the cuticle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help keep my hair color from fading?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to preserve color vibrancy by cleansing without stripping dye molecules or opening the cuticle excessively. Use with color-safe conditioners for optimal retention and a noticeably brighter finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-preserving surfactants minimize pigment loss.\u003c\/li\u003e\n  \u003cli\u003eBond protection reduces fiber damage that can dull color.\u003c\/li\u003e\n  \u003cli\u003eDaily use helps maintain over 90% of color vibrancy as marketed when paired with the system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and experience should I expect in use?\u003c\/h3\u003e\n\u003cp\u003eExpect a rich, luxurious lather that rinses clean while leaving hair soft rather than stripped. The shampoo balances thorough cleansing with conditioning benefits so strands feel smooth and manageable right away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDecadent foam for a salon-like wash experience.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, shiny, and easier to detangle.\u003c\/li\u003e\n  \u003cli\u003eFormulated for daily use on color-treated or fragile hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I notice results and how should I incorporate it?\u003c\/h3\u003e\n\u003cp\u003eMany users report improved softness and shine after the first use, with measurable strength benefits appearing over repeated applications. For best results, shampoo, rinse, and follow with a compatible Joico conditioner or bond-repair treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible softness and shine from the first wash.\u003c\/li\u003e\n  \u003cli\u003eProgressively reduces breakage with regular use (brand claims of 80% less breakage and 5X stronger hair when used as directed).\u003c\/li\u003e\n  \u003cli\u003ePair with the Defy Damage system for full bond-strengthening benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage Protective Shampoo is suited for people with color-treated, weakened, or frequently styled hair seeking a gentle daily cleanser that also targets bond repair and color retention. If your priorities are reducing breakage, preserving salon color, and smoothing the hair surface while maintaining a luxurious wash experience, this shampoo is formulated to address those needs.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eJoico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER\/AQUA\/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG\/PPG-7\/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE\/PARFUM.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Joico Defy Damage safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to cleanse gently while helping preserve color vibrancy and reduce pigment loss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily; follow with a conditioning or bond-repair product for best strength and color protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53426193400155,"sku":"B087FBL23H","price":38.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-front-packaging.jpg?v=1782211368","url":"https:\/\/remediesbeauty.co.uk\/products\/joico-defy-damage-protective-shampoo-for-color-treated-hair-10-1-fl-oz-bond-strengthening-color-preserving","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}