{"product_id":"joico-defy-damage-7-second-bond-building-hair-treatment-6-76-fl-oz-liquid-to-creme-liquid-keratin-color-safe","title":"Joico Defy Damage 7-Second Bond-Building Hair Treatment, 6.76 fl oz — Liquid-to-Crème Liquid Keratin, Color-Safe","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage In A Flash is a 7-second liquid-to-crème bond-building rinse-out treatment that strengthens hair, restores smoothness, and protects against breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight, color-safe formula uses liquid keratin and enhanced bonding technology to rebuild weakened hair structure fast. Designed as a quick step in your cleansing routine, it activates on contact with water to change texture and deliver concentrated rebuilding benefits without weighing hair down. The product aims to leave hair feeling resilient, shiny, and easier to manage after a single short application.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this 7-second treatment fit into my shower routine?\u003c\/h3\u003e\n\u003cp\u003eUse it after shampooing while hair is wet: apply, wait approximately seven seconds for the liquid-to-crème reaction, then rinse. It’s intended as a brief in-shower service step that replaces heavier, time-consuming treatments when you need fast results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet, shampooed hair section by section for even coverage.\u003c\/li\u003e\n  \u003cli\u003eAllow the formula to transform and work for about seven seconds before rinsing.\u003c\/li\u003e\n  \u003cli\u003eFollow with your regular conditioner if extra moisture is needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients deliver the strengthening effect?\u003c\/h3\u003e\n\u003cp\u003eLiquid keratin is the core ingredient, supplying amino acids that mimic hair’s natural building blocks. The formula’s enhanced bonding technology targets and rebuilds broken internal bonds, improving tensile strength and reducing visible damage without heavy silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLiquid keratin replenishes structural protein lost through styling and chemical services.\u003c\/li\u003e\n  \u003cli\u003eBond-building actives reinforce weakened fibers for improved resilience.\u003c\/li\u003e\n  \u003cli\u003eLow-water, silicone-free base minimizes weight while maximizing active delivery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this treatment work on color-treated or fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the product is labeled color-safe and formulated to remain lightweight, making it suitable for fine or colored hair that needs strengthening without buildup. It aims to protect color vibrancy while improving texture and reducing breakage risk.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formulation preserves dyed hair tones during regular use.\u003c\/li\u003e\n  \u003cli\u003eLow-weight finish helps fine hair stay bouncy rather than flat.\u003c\/li\u003e\n  \u003cli\u003eRinse-out design avoids the heaviness of leave-in reconstructors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will I notice results and how often should I use it?\u003c\/h3\u003e\n\u003cp\u003eMany users report smoother, more resilient hair immediately after rinsing, with reduced breakage and improved manageability over repeated use. Frequency depends on hair condition; weekly use can maintain strength, while more damaged hair may benefit from two treatments per week until improved.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate silky feel and easier detangling after a single application.\u003c\/li\u003e\n  \u003cli\u003eProgressive improvement in breakage resistance with regular use.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency based on styling routine and chemical history.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Defy Damage In A Flash is crafted for people who want a salon-style bond builder in a fast, rinse-out format — ideal for busy routines, color-treated hair, and anyone seeking to restore strength without heaviness. It suits those who regularly heat-style or chemically treat their hair and need a quick, effective step to rebuild bonds and improve daily manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003ePropylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic\/Capric Triglyceride, Parfum (Fragrance), Cetrimonium Chloride, PEG-7 Glyceryl Cocoate, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Hydrolyzed Keratin, Lauryl Alcohol, Cetyl Alcohol, Linalool, Limonene, Citric Acid, Alpha-Isomethyl Ionone, Geraniol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Tocopherol, Sodium Benzoate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Joico Defy Damage In A Flash on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s color-safe and formulated to strengthen hair without stripping or dulling color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the treatment in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair and rinse after about seven seconds once the product converts to a crème.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53436755116379,"sku":"B0CWCNFDRF","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-defy-damage-front-packaging_e54c04cf-9d08-4cb4-9c86-db651a54ece6.jpg?v=1782334091","url":"https:\/\/remediesbeauty.co.uk\/products\/joico-defy-damage-7-second-bond-building-hair-treatment-6-76-fl-oz-liquid-to-creme-liquid-keratin-color-safe","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}