{"product_id":"joico-color-balance-purple-shampoo-1-7-fl-oz-neutralizes-brass-boosts-shine","title":"Joico Color Balance Purple Shampoo 1.7 fl oz — Neutralizes Brass \u0026 Boosts Shine","description":"\u003cp\u003e\u003cstrong\u003eJoico Color Balance Purple Shampoo is a violet-toned cleansing formula that neutralizes brassy yellow and warm tones in blonde, highlighted, and gray hair while adding shine and protection.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your cool blonde, silver, or highlighted color is drifting toward unwanted warmth, this concentrated purple shampoo helps restore crisp, neutral tones. Formulated for color-treated hair, it uses violet pigments to counteract yellowing and a delivery system that feeds strengthening ingredients back into the strand over time. The shampoo also includes antioxidants and UV absorbers to help maintain color vibrancy between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassy yellow tones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments in the formula deposit directly onto the hair surface and visually cancel out yellow and warm undertones. The effect begins on contact and becomes more noticeable with consistent use, so it’s ideal for periodic toning as part of your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments neutralize unwanted yellow and brassiness instantly\u003c\/li\u003e\n  \u003cli\u003eWorks best on lightened, highlighted, or naturally gray hair\u003c\/li\u003e\n  \u003cli\u003eVisible toning continues with regular washes for up to several uses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat strengthening and protective benefits does it provide?\u003c\/h3\u003e\n\u003cp\u003eJoico’s SmartRelease Technology gradually delivers Rosehip Oil, Arginine, and Keratin to help replenish the hair’s structure after styling and chemical processing. These ingredients work together to improve manageability, reduce breakage, and smooth the hair surface for added shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin helps replace lost protein and reinforces damaged areas\u003c\/li\u003e\n  \u003cli\u003eRosehip Oil adds nourishment and helps smooth the cuticle\u003c\/li\u003e\n  \u003cli\u003eArginine supports strength and helps hair resist everyday styling stress\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it help protect color from fading and environmental damage?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula contains green tea extract and UV absorbers to help guard against oxidation and color shift from sun exposure. These components work with gentle cleansing agents to preserve color while preventing excess dryness or stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen tea extract provides antioxidant protection\u003c\/li\u003e\n  \u003cli\u003eUV absorbers reduce color fade from sunlight\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants cleanse without over-drying color-treated strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Joico Color Balance Purple Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse in place of—or alongside—your regular shampoo one to three times weekly depending on how warm your color becomes. Apply to wet hair, lather, leave on briefly if stronger toning is needed, then rinse thoroughly. Follow with conditioner, and adjust frequency to avoid over-toning or dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather evenly from roots to ends\u003c\/li\u003e\n  \u003cli\u003eFor subtle toning, rinse immediately; for stronger effect, leave on 1–3 minutes\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly and follow with a moisturizing conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Joico Color Balance Purple Shampoo is designed for people with cool blondes, highlighted hair, silver or gray tones, and anyone wanting to reduce yellowing while maintaining color vibrancy. It’s suitable for color-treated hair that needs occasional toning plus added strength and environmental protection. If you prefer daily gentle cleansing without purple pigments, consider alternating with a neutral, color-safe shampoo.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water\/Aqua\/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance\/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Joico Color Balance Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times per week depending on brassiness; leave on 1–3 minutes for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo dry out my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—formulated with conditioning agents, Rosehip Oil, and keratin to cleanse without over-drying.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53439154946395,"sku":"B08S3RH1RQ","price":21.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/joico-color-balance-purple-shampoo-front-bottle_bb66be04-0dcd-44e4-b071-24b47f50bf57.jpg?v=1782371728","url":"https:\/\/remediesbeauty.co.uk\/products\/joico-color-balance-purple-shampoo-1-7-fl-oz-neutralizes-brass-boosts-shine","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}