{"product_id":"john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-oz-neutralizes-brassy-yellow-tones-color-refreshing-toner","title":"John Frieda Violet Crush Purple Shampoo for Blonde Hair, 8.3 oz — Neutralizes Brassy Yellow Tones, Color-Refreshing Toner","description":"\u003cp\u003e\u003cstrong\u003eJohn Frieda Violet Crush Purple Shampoo is an 8.3-ounce purple-toning cleanser that deposits crushed violet pigments to neutralize brassy yellow tones and refresh color-treated, highlighted, or bleached blonde hair in as little as one wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines a deep-cleansing base with concentrated violet pigments to tone warm, yellowing highlights and bleached sections without a heavy, salon-only process. Formulated to lift surface impurities and lay down cool-toned pigment, it helps restore the crisp, bright look many blondes aim for between salon visits. Use frequency depends on hair porosity, color intensity, and desired tone brightness.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in brassiness?\u003c\/h3\u003e\n\u003cp\u003eMost users notice cooler, less-yellow tones after the first use, especially on previously lightened or highlighted hair. Results vary by starting color and how long the product is left on the hair. For subtler toning, rinse sooner; for stronger correction, extend the application time slightly, following product guidance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning often in one wash for mild brassiness\u003c\/li\u003e\n  \u003cli\u003eStronger brass removal with slightly longer processing time\u003c\/li\u003e\n  \u003cli\u003ePorous or heavily brassy hair may require repeat uses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this purple shampoo damage bleached or fragile hair?\u003c\/h3\u003e\n\u003cp\u003eViolet Crush is formulated as a cleansing and toning shampoo rather than a bleaching agent, so it won’t lift color further. It removes dirt, product buildup, and deposits violet pigment to balance warm tones while you cleanse. Pairing with a moisturizing conditioner helps maintain softness and manageability after toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNot a lightener—does not lift natural or dyed pigment\u003c\/li\u003e\n  \u003cli\u003eUse with the matching Violet Crush conditioner for hydration\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use when balanced with conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Violet Crush for best results?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on how quickly your hair develops warm tones. Many people use a purple shampoo once a week, increasing to two or three times weekly for faster brassiness return. Always follow with conditioner and adjust based on how your hair responds to avoid over-toning or dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOnce weekly for maintenance on most blondes\u003c\/li\u003e\n  \u003cli\u003e2–3 times weekly for rapid brass control or high porosity hair\u003c\/li\u003e\n  \u003cli\u003eAlternate with regular shampoo if hair feels dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product for even, controlled toning?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on according to desired intensity—brief for mild toning, longer for stronger correction—then rinse thoroughly. Concentrate on brassy areas such as roots, mid-lengths, or ends depending on where warmth appears. Finish with a conditioner designed for color-treated hair or the matching Violet Crush conditioner to replenish moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying shampoo\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly from roots to ends, focusing on brassy spots\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with conditioner to seal and hydrate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: John Frieda Violet Crush Purple Shampoo is intended for people with color-treated, highlighted, bleached, or naturally light hair who want to reduce yellow or brassy tones at home. It’s a practical maintenance product for those who prefer cooler, brighter blonde tones without frequent salon toning. If you have very dark hair or are seeking dramatic color changes, consult a color professional before use. Satisfaction is backed by manufacturer guidance; follow directions and patch-test if you have scalp sensitivities.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSee packaging for ingredient details\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Violet Crush purple shampoo remove brass on bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—its violet pigments neutralize yellow\/brassy tones on bleached or highlighted blonde hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with once a week and increase to 2–3 times if brassiness returns quickly; always follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":53437931782491,"sku":"B0823HC74S","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/john-frieda-violet-crush-front-packaging_36dbd3ce-8a8c-4cb2-bfb9-1a0fcd8b67b6.jpg?v=1782348120","url":"https:\/\/remediesbeauty.co.uk\/products\/john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-oz-neutralizes-brassy-yellow-tones-color-refreshing-toner","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}