{"product_id":"john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-fl-oz-brass-neutralizing-toner-for-cooler-brighter-blonde","title":"John Frieda Violet Crush Purple Shampoo for Blonde Hair, 8.3 fl oz - Brass-Neutralizing Toner for Cooler, Brighter Blonde","description":"\u003cp\u003e\u003cstrong\u003eJohn Frieda Violet Crush Purple Shampoo is a violet-pigmented toning shampoo that gently cleanses while neutralizing brassy yellow tones to help maintain cooler, brighter blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhether your hair is bleached, highlighted, or naturally light, this 8.3 fl oz formula deposits crushed violet pigments to counteract unwanted warm tones and refresh color between salon visits. The shampoo is formulated to cleanse without over-drying, letting you use it regularly or occasionally depending on how quickly brassiness appears. Results can be noticeable after one wash and become more even with continued use.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a difference in my brassiness?\u003c\/h3\u003e\n\n\u003cp\u003eMany users notice a reduction in yellow or brassy tones after a single application, especially on recently lightened hair. Frequency and intensity depend on your starting shade and hair porosity—more porous hair may absorb toner faster and require gentler application or less frequent use.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWorks in as little as one wash for mild brassiness\u003c\/li\u003e\n  \u003cli\u003eStronger or older brass may need several uses for full balance\u003c\/li\u003e\n  \u003cli\u003eAdjust how long you leave it in based on desired toning effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this shampoo on chemically treated or fragile blonde hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is designed for bleached, highlighted, and platinum blonde hair and aims to tone while cleansing rather than stripping moisture. It’s advisable to follow with a conditioner—John Frieda Violet Crush Purple Conditioner is recommended—to restore softness and manageability after toning.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWorks on bleached, highlighted, and natural blonde shades\u003c\/li\u003e\n  \u003cli\u003eGently cleanses without aggressive sulfates that cause excess dryness\u003c\/li\u003e\n  \u003cli\u003ePair with the matching conditioner for better hydration and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the Violet Crush Purple Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse on wet hair: massage into a rich lather, leave for a short while if you want stronger toning, then rinse thoroughly. Frequency depends on how quickly your hair develops warm tones—once a week for maintenance, more often if needed. Always follow with conditioner to lock in moisture and protect the toned shade.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and lather evenly from roots to ends\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly after a brief processing time; leave longer only for stronger toning\u003c\/li\u003e\n  \u003cli\u003eUse regularly or as-needed; follow with Violet Crush conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this change my hair color or damage it over time?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo deposits violet pigments to neutralize yellow tones but is not a permanent dye and won’t drastically change your base color. When used as directed, it should not cause additional damage; maintaining hydration and minimizing heat styling will help preserve hair integrity and tone longevity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDeposits temporary violet pigments rather than permanent color alteration\u003c\/li\u003e\n  \u003cli\u003eNot formulated to replace professional toning services but to extend salon results\u003c\/li\u003e\n  \u003cli\u003eSupports color maintenance when paired with moisturizing care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: John Frieda Violet Crush Purple Shampoo is built for blondes who want an easy at-home way to control brassiness—ideal for bleached, highlighted, or naturally light hair seeking cooler, brighter tones without heavy-duty color treatments. It fits into maintenance routines for those wanting salon-fresh balance between appointments, and for anyone who prefers a gentle cleansing product that also corrects warmth.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSee packaging for ingredient details\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Violet Crush Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with once a week and adjust to every few washes if brassiness returns faster; follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo darken my blonde permanently?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it deposits temporary violet pigments to neutralize brassiness without permanently changing your base color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":53471047942491,"sku":"B0GHS3SRM6","price":22.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/john-frieda-violet-crush-front-packaging_52b62fab-3d42-47ac-bd5c-c0c309158332.jpg?v=1782809210","url":"https:\/\/remediesbeauty.co.uk\/products\/john-frieda-violet-crush-purple-shampoo-for-blonde-hair-8-3-fl-oz-brass-neutralizing-toner-for-cooler-brighter-blonde","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}