{"product_id":"john-frieda-straight-fixation-styling-creme-5-oz-straightening-cream-with-heat-protection-and-frizz-control","title":"John Frieda Straight Fixation Styling Crème — 5 oz straightening cream with heat protection and frizz control","description":"\u003cstrong\u003eJohn Frieda Straight Fixation Styling Crème is a leave-in styling cream that smooths frizz, helps straighten hair, and offers heat protection for sleek styles up to 24 hours.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight leave-in crème blends milk protein, almond oil, and a heat-defending ThermaGuard® Complex to tame flyaways and add slip for easier blow-drying and flat-ironing. Designed for both men and women, it works on natural and color-treated hair and is formulated without phthalates. Use a small amount on damp hair before styling to reduce frizz and boost shine without heavy buildup.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream help on busy styling days?\u003c\/h3\u003e\n\u003cp\u003eThe formula smooths individual fibers so blow-drying and straightening take fewer passes, which saves time and reduces repeated heat exposure. It adds manageability and reduces static for a cleaner finish that lasts through the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplies smoothly to damp hair for quicker blow-dry results\u003c\/li\u003e\n  \u003cli\u003eCreates slip so brushes and flat irons glide easily\u003c\/li\u003e\n  \u003cli\u003eHelps lock in straight styles for up to 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my hair when I use a flat iron?\u003c\/h3\u003e\n\u003cp\u003eThe product contains a ThermaGuard® Complex meant to shield strands while you apply hot tools, reducing the visual effects of heat styling when used as directed. It’s meant to be a protective partner for heat tools, not a substitute for full thermal care practices.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eActive heat-defense complex to support styling with tools\u003c\/li\u003e\n  \u003cli\u003eBest used on damp hair before blow-drying, then flat-ironed for extra smoothness\u003c\/li\u003e\n  \u003cli\u003eReduces the need for repeated high-heat passes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect for frizzy or textured hair?\u003c\/h3\u003e\n\u003cp\u003eExpect smoother, more aligned strands and a reduction in visible frizz thanks to moisturizing ingredients like milk protein and almond oil. The cream helps hair lie flatter and reflect more light, so styles look sleeker and feel softer to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNutrients that condition and add shine without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eImproves manageability for coarse, wavy, or curly textures\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair while being cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much should I use and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eA little goes a long way: use roughly a dime-sized amount for medium-length hair and adjust based on thickness. Work the cream evenly from roots to ends on damp hair, then blow-dry sections straight with a round brush; follow with a flat iron for maximum smoothness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp, towel-dried hair for best results\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly before blow-drying and flat-ironing\u003c\/li\u003e\n  \u003cli\u003eCombine with John Frieda Frizz Ease Flawlessly Straight shampoo and conditioner for a smoothing routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: John Frieda Straight Fixation Styling Crème suits anyone seeking a lightweight, heat-compatible styling aid to reduce frizz and create straight, glossy styles—men and women with natural or color-treated hair who want smoother results with less effort. It’s ideal for people who style with blow dryers and flat irons and prefer a formula that conditions while protecting. If you prefer heavy gels or waxes, this crème offers a lighter alternative that focuses on alignment, shine, and tool-friendly protection.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSee packaging for ingredient details\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color-treated hair and is free of phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a dime-sized amount for medium hair and increase slightly for thicker or longer hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"John Frieda","offers":[{"title":"Default Title","offer_id":53471048073563,"sku":"B0GHSP1Q3P","price":24.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/john-frieda-straight-fixation-front-packaging.jpg?v=1782809212","url":"https:\/\/remediesbeauty.co.uk\/products\/john-frieda-straight-fixation-styling-creme-5-oz-straightening-cream-with-heat-protection-and-frizz-control","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}