{"product_id":"jason-thickening-biotin-shampoo-12-oz-volumizing-sulfate-free-formula-with-pro-vitamin-b5","title":"JASON Thickening Biotin Shampoo 12 oz — Volumizing, Sulfate-Free Formula with Pro-Vitamin B5","description":"\u003cp\u003e\u003cstrong\u003eJASON Thickening Biotin Shampoo is a gentle, volumizing shampoo formulated with biotin, pro-vitamin B5 and hyaluronic acid to help hair look fuller and feel stronger after each wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is designed for everyday use to gently cleanse hair while supporting body and resilience. The plant-forward formula avoids sulfates, parabens, petrolatum and animal testing, and combines nourishing botanicals with conditioning agents to leave hair soft rather than stripped. It works as a routine product for anyone wanting added lift and improved manageability without harsh surfactants.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe blend of lightweight conditioning agents and biotin helps create the perception of fuller strands while keeping hair pliable. Pro-vitamin B5 (panthenol) helps retain moisture in the hair shaft so cuticles lie smoother, reducing flattening and static.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBiotin: supports thicker-looking strand appearance.\u003c\/li\u003e\n\u003cli\u003ePro-vitamin B5: moisture retention for flexible, non-greasy feel.\u003c\/li\u003e\n\u003cli\u003eSulfate-free surfactants: gentle lather that won’t over-strip natural oils.\u003c\/li\u003e\n\u003cli\u003eHyaluronic acid: hydration at the hair fiber surface for improved texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe mild, non-sulfate formula is generally safer for color-treated and chemically processed hair than harsher shampoos, because it reduces the risk of premature fading and dryness. For best results, follow with a compatible conditioner and avoid very hot water to preserve color vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free: fewer stripping agents that can dull color.\u003c\/li\u003e\n\u003cli\u003eGentle cleansing: suited for frequent use with color care routines.\u003c\/li\u003e\n\u003cli\u003eHydrating actives: help reduce frizz and dryness after treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get maximum body and manageability?\u003c\/h3\u003e\n\u003cp\u003eBegin with a thorough wetting of the hair, then apply a quarter-sized amount and massage into roots and lengths to work a light lather. Rinse thoroughly and repeat if hair is particularly oily or product-laden; finish with a leave-in or regular conditioner to smooth and detangle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair and focus on the scalp for lift.\u003c\/li\u003e\n\u003cli\u003eLeave in contact for 30–60 seconds for ingredient activation.\u003c\/li\u003e\n\u003cli\u003eRinse well and follow with conditioner on mid-lengths to ends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are omitted and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eJASON avoids sulfates, parabens and petrolatum, prioritizing milder cleansing and cleaner label expectations. The absence of these ingredients reduces harshness, potential residue, and certain consumer concerns about long-term buildup or irritation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo sulfates: gentler foaming agents to protect natural oils.\u003c\/li\u003e\n\u003cli\u003eNo parabens: preservative choices aligned with consumer preference.\u003c\/li\u003e\n\u003cli\u003eNo petrolatum: avoids heavy occlusive agents that weigh hair down.\u003c\/li\u003e\n\u003cli\u003eNo animal testing: cruelty-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This 12 oz JASON Thickening Biotin Shampoo is aimed at people seeking everyday volume and improved hair texture—particularly those with fine, limp or chemically treated hair who prefer sulfate-free, cruelty-free products. It’s suitable for anyone who wants a botanical-leaning shampoo that supports fuller-looking hair while maintaining hydration and manageability in a routine care regimen.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey product features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo animal testing\u003c\/li\u003e\n\u003cli\u003eNo sulfates\u003c\/li\u003e\n\u003cli\u003eNo parabens\u003c\/li\u003e\n\u003cli\u003eNo petrolatum\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine,Glycerin, Sorbitan Oleate Decylglycoside Crosspolymer, Glycine Soja (Soybean) Oil (1), Olea Europaea (Olive) Fruit Oil (1), Prunus Armeniaca (Apricot) Kernel Oil, Triticum Vulgare (Wheat) Germ Oil, Aloe Barbadensis Leaf Juice (1), Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Lavandula Angustifolia (Lavender) Flower\/Leaf\/Stem Extract, Panthenol, Tocopheryl Acetate, Allantoin, Citric Acid, Glyceryl Distearate, Glyceryl Stearate, Guar Hydroxypropyltrimonium Chloride, Lecithin, Sodium Chloride,Sodium Laurylglucosides Hydroxypropylsulfonate, Stearic Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Citral, Eugenol, Fragrance (Parfum), Limonene, Linalool (1)Certified Organic Ingredient\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is JASON Thickening Biotin Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the sulfate-free formula is milder and generally safer for color-treated hair, helping preserve vibrancy when used with appropriate conditioners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily or as needed; adjust frequency based on scalp oiliness and styling product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"JASON","offers":[{"title":"Default Title","offer_id":53433456263515,"sku":"B0FML46X9F","price":24.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/jason-thickening-biotin-shampoo-front-12oz.jpg?v=1782296870","url":"https:\/\/remediesbeauty.co.uk\/products\/jason-thickening-biotin-shampoo-12-oz-volumizing-sulfate-free-formula-with-pro-vitamin-b5","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}