{"product_id":"its-a-10-miracle-shampoo-plus-keratin-33-8-oz-sulfate-free-moisture-strength-for-color-treated-hair","title":"It's a 10 Miracle Shampoo Plus Keratin 33.8 oz — Sulfate‑Free Moisture \u0026 Strength for Color‑Treated Hair","description":"\u003cstrong\u003eIt's A 10 Miracle Shampoo Plus Keratin is a sulfate- and paraben-free cleansing formula that adds moisture and keratin proteins to strengthen hair while it’s wet.\u003c\/strong\u003e\n\n\u003cp\u003eThis concentrated 33.8 oz shampoo from It's A 10 targets hair when it’s most vulnerable — during washing — delivering gentle cleansing plus replenishing ingredients that help improve manageability and reduce breakage over time. Formulated without sulfates or parabens, it works to clean hair without stripping natural oils, while keratin proteins and moisturizing agents support elasticity and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reinforce fragile hair during washing?\u003c\/h3\u003e\n\u003cp\u003eThe formula infuses keratin proteins and hydrating components into the hair fiber during the wet stage, when cuticles are open and more receptive. This helps fortify strands against stretching and friction caused by styling or towel-drying, so hair feels stronger after repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin protein infusion to support strand resilience\u003c\/li\u003e\n  \u003cli\u003eMoisture-balancing agents to reduce brittleness\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that cleanse without excess drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep color and shine without harsh chemicals?\u003c\/h3\u003e\n\u003cp\u003eBecause it is free from sulfates and parabens, the shampoo cleans hair while minimizing the aggressive stripping of dyes and natural oils that can dull color. It also contains ingredients that reflect light and smooth the hair surface for improved shine and a polished appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formulation gentle on color-treated hair\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action for enhanced gloss\u003c\/li\u003e\n  \u003cli\u003eContains UV protection elements to help guard against environmental fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the product behave for different hair types and daily routines?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is designed to be versatile: it works for fine to thick hair and can be used as part of a daily or regular washing schedule depending on your scalp needs. Lightweight cleansing removes buildup while the keratin and moisturizers help maintain manageability, making styling easier after the shower.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on both fine and coarse textures without weighing hair down\u003c\/li\u003e\n  \u003cli\u003eSuitable for frequent use due to mild surfactants\u003c\/li\u003e\n  \u003cli\u003eOptimizes detangling and reduces post-wash breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat practical benefits will you notice after several washes?\u003c\/h3\u003e\n\u003cp\u003eUsers commonly observe smoother, more manageable hair with fewer split ends and less breakage following consistent use. The combination of cleansing and protein support aims to improve the overall look and feel of hair while maintaining moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproved manageability and softer texture\u003c\/li\u003e\n  \u003cli\u003eReduced appearance of damage and frizz\u003c\/li\u003e\n  \u003cli\u003eEnhanced moisture retention for a healthier finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: It's A 10 Miracle Shampoo Plus Keratin is ideal for anyone seeking a sulfate- and paraben-free cleanser that supports stronger, smoother hair—particularly people with chemically treated, heat-styled, or breakage-prone hair. It’s a practical choice for shoppers who want a salon-quality, large-format shampoo that balances effective cleansing with protein and moisture support to make styling easier and help preserve color and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Aqua, Eau, Sodium C14-16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzensulfonate, Glycol Stearate, PEG-150 Distearate, Polyquaternium-11, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-2 Hydroxyethylcocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simmondsia Chinensis Seed Oil, Helianthus Annus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Capric Triglyceride, PEG-12 Oleate, Fragrance, Parfum, Tetrasodium EDTA, Sodium Chloride, Yellow 6, CI 15985, Red 33, CI 17200, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula cleans gently to help preserve color and reduce fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as often as your scalp and hair require; the mild surfactants make it suitable for frequent washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"It's a 10 Haircare","offers":[{"title":"Default Title","offer_id":53425591386459,"sku":"B00943D1JQ","price":53.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/its-a-10-miracle-shampoo-plus-keratin-front-bottle.jpg?v=1782207767","url":"https:\/\/remediesbeauty.co.uk\/products\/its-a-10-miracle-shampoo-plus-keratin-33-8-oz-sulfate-free-moisture-strength-for-color-treated-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}