{"product_id":"ilia-limitless-lash-mascara-before-dawn-rich-brown-dual-sided-wand-12-hour-lift-conditioning","title":"ILIA Limitless Lash Mascara — Before Dawn Rich Brown | Dual‑Sided Wand, 12‑Hour Lift \u0026 Conditioning","description":"\u003cstrong\u003eILIA Limitless Lash Mascara in Before Dawn (Rich Brown) is a clean, cruelty-free formula that lengthens, lifts, and separates lashes for up to 12 hours without flaking or smudging.\u003c\/strong\u003e\n\n\u003cp\u003eThis award-winning mascara combines a dual-sided wand with lash-conditioning actives to create a defined, lifted lash look that’s gentle enough for sensitive eyes and contact lens wearers. The formula blends lash-supporting ingredients like arginine and biotin with a design that removes easily with warm water—no harsh rubbing required. Finished in a soft rich brown, it’s ideal for everyday wear when you want subtle definition and long-lasting performance.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the dual-sided wand change my lash routine?\u003c\/h3\u003e\n\u003cp\u003eThe unique brush and comb combo lets you build length and separation in fewer strokes. The brush side deposits pigment and lift at the base while the comb side fans and refines the tips for a natural, clump-free finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrush side: adds volume and lifts roots for visible height.\u003c\/li\u003e\n  \u003cli\u003eComb side: separates and defines each lash to avoid spidering.\u003c\/li\u003e\n  \u003cli\u003eFewer passes: one tool replaces multiple steps, saving time.\u003c\/li\u003e\n  \u003cli\u003eControlled application: precise shaping for top and bottom lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through the day without flaking or smudging?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed for up to 12 hours of wear that resists smudges and flakes while keeping lashes flexible. Because it balances hold with conditioning, lashes stay separated and comfortable from morning to night.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-wear polymer blend reduces transfer and fallout.\u003c\/li\u003e\n  \u003cli\u003eFlexible finish prevents brittle, crunchy lashes.\u003c\/li\u003e\n  \u003cli\u003eSmudge-resistant without heavy stiffening agents.\u003c\/li\u003e\n  \u003cli\u003eRemoves with warm water—no aggressive scrubbing required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin and eye types is this mascara safe for?\u003c\/h3\u003e\n\u003cp\u003eILIA formulated this mascara for sensitive eyes and contact lens wearers; it’s ophthalmologist-tested and free from common irritants. The clean ingredient list omits fragrance, gluten, silicone, and talc while remaining cruelty-free.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested for sensitive eyes.\u003c\/li\u003e\n  \u003cli\u003eSafe for contact lens wearers when applied as directed.\u003c\/li\u003e\n  \u003cli\u003eFormulated without fragrance, gluten, silicone, or talc.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and aligned with clean-beauty standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it support lash health while delivering makeup results?\u003c\/h3\u003e\n\u003cp\u003eThe formula incorporates conditioning ingredients that work alongside pigments and polymers to reinforce lashes over time rather than only coating them. Regular use helps maintain the look of fuller, healthier lashes without sacrificing wear or definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eArginine: supports lash resilience and appearance.\u003c\/li\u003e\n  \u003cli\u003eBiotin: a well-known conditioning nutrient for hair-like fibers.\u003c\/li\u003e\n  \u003cli\u003eBalanced formulation: conditioning agents plus long-wear components.\u003c\/li\u003e\n  \u003cli\u003eGentle removal: less tugging protects fragile lash fibers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ILIA Limitless Lash Mascara in Before Dawn (Rich Brown) is a smart pick for anyone who wants noticeable length and lift with a natural brown tone—especially those with sensitive eyes, contact lens wearers, or clean-beauty shoppers who prefer cruelty-free, ophthalmologist-tested makeup that performs through the day without heavy residue. It’s especially well suited to everyday looks, minimal makeup routines, and anyone seeking a gentle, dependable mascara that conditions as it defines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: AQUA\/WATER\/EAU, CERA ALBA\/BEESWAX\/CIRE D’ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA\/COPERNICIA CERIFERA (CARNAUBA) WAX\/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC\/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I remove ILIA Limitless Lash Mascara?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Gently warm the eye area with a damp cloth or rinse with warm water; the formula softens and lifts away without harsh rubbing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s ophthalmologist-tested, safe for contact lens wearers, and formulated without fragrance, gluten, silicone, or talc.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":53427149603163,"sku":"B0FDMHRYKJ","price":41.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/ilia-limitless-lash-front-packaging_4e5318a8-6bd8-421e-8d93-9f05fd00f889.jpg?v=1782220091","url":"https:\/\/remediesbeauty.co.uk\/products\/ilia-limitless-lash-mascara-before-dawn-rich-brown-dual-sided-wand-12-hour-lift-conditioning","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}