{"product_id":"iles-formula-paris-new-york-hydrating-shampoo-for-dry-damaged-color-treated-hair-sulfate-free-frizz-control-shine","title":"ILES FORMULA PARIS NEW YORK Hydrating Shampoo for Dry, Damaged \u0026 Color-Treated Hair — Sulfate-Free, Frizz Control \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eILES FORMULA Shampoo for Dry, Damaged, Frizzy or Color Treated Hair is a salon-grade, sulfate- and silicone-free cleanser that hydrates, smooths cuticles, and enhances shine without stripping color.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis professional-strength shampoo was crafted to revive over-processed, dehydrated, or color-treated hair while protecting vibrancy and improving manageability. Formulated to gently cleanse and boost moisture, it helps detangle, reduce breakage when paired with the matching conditioner, and control humidity-driven frizz. The result is softer, more resilient strands with a polished, glossy finish you can see after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore dry, brittle hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines hydrating botanicals and gentle surfactants that lift dirt and oil without removing essential moisture. By evening hair porosity and smoothing the cuticle, it improves texture and resilience, making hair feel softer and easier to style right away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisture-balancing ingredients replenish depleted lipids and add slip for detangling.\u003c\/li\u003e\n  \u003cli\u003eFeatherlight cleansing removes buildup without heavy residue.\u003c\/li\u003e\n  \u003cli\u003eCuticle-smoothing action reduces roughness for a shinier surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect color-treated hair and reduce fading?\u003c\/h3\u003e\n\u003cp\u003eYes — the gentle, sulfate-free surfactants clean without harsh stripping that accelerates color loss. The shampoo helps preserve hue and vibrancy while maintaining hair’s natural moisture barrier for longer-lasting color between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates that can dull or strip color.\u003c\/li\u003e\n  \u003cli\u003eHydrating matrix helps lock in moisture to protect pigment-binders.\u003c\/li\u003e\n  \u003cli\u003ePairs with color-safe conditioner and treatments for improved longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it control frizz and react to humidity?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo smooths the hair's surface, which reduces the places moisture can enter and cause puffing. The lightweight finish tames flyaways and helps maintain a controlled look in humid conditions without leaving hair heavy or greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCuticle-sealing action reduces moisture absorption that leads to frizz.\u003c\/li\u003e\n  \u003cli\u003eLightweight hydration keeps movement while minimizing static and flyaways.\u003c\/li\u003e\n  \u003cli\u003eSimplifies styling so blow-dry and finishing products perform better.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this a salon-grade formula and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eDeveloped by Wendy Iles and used in thousands of salons, the shampoo balances professional performance with clean formulation priorities—no silicones, no harsh sulfates. Use a small, palm-sized amount on wet hair, lather gently from roots to ends, then rinse. For best results, follow with ILES FORMULA Haute Performance Conditioner and treat weekly with the brand’s nourishing serum.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned for frequent professional use and at-home routines.\u003c\/li\u003e\n  \u003cli\u003eSilicone-free to avoid long-term buildup and maintain healthy bounce.\u003c\/li\u003e\n  \u003cli\u003eWorks best in a 2-step system with the matching conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: ILES FORMULA Hydrating Shampoo is ideal for anyone with dry, damaged, chemically treated, or frizz-prone hair who wants a salon-quality cleanse without silicones or harsh sulfates. It suits clients seeking improved softness, reduced breakage when used with the conditioner, better color retention, and a lightweight finish that supports styling in humid conditions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula cleans without harsh stripping, helping preserve color vibrancy between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day on dry or damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's gentle enough for regular use and works best paired with the matching conditioner to reduce breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":53429103755611,"sku":"B01J7NP3D4","price":56.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/iles-formula-front-packaging_d4e4b523-2d5f-4f50-abae-f5fd2a2a6b45.jpg?v=1782232955","url":"https:\/\/remediesbeauty.co.uk\/products\/iles-formula-paris-new-york-hydrating-shampoo-for-dry-damaged-color-treated-hair-sulfate-free-frizz-control-shine","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}