{"product_id":"iles-formula-paris-new-york-finishing-serum-anti-frizz-heat-protectant-silicone-free-200ml-lightweight-shine-serum","title":"ILES FORMULA PARIS NEW YORK Finishing Serum – Anti-Frizz Heat Protectant, Silicone-Free 200mL Lightweight Shine Serum","description":"\u003cp\u003e\u003cstrong\u003eILES FORMULA Finishing Serum is a lightweight, silicone-free, heat-activated styling serum that smooths frizz, shields hair from blow-dry heat, and restores shine without leaving residue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis finishing serum from ILES FORMULA Paris New York blends silk extract, macroloba seed, vitamins and nourishing oils into a salon-grade, weightless cream designed for everyday styling. It works during heat styling to help close the hair cuticle, reduce frizz and impart a silky finish while avoiding the heavy, oily feel of many leave-in products. The formula is free of silicones and created by stylist Wendy Iles to support healthier-looking hair, whether you blow-dry, flat-iron or air-dry.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this serum improve my blow-dry results?\u003c\/h3\u003e\n\u003cp\u003eApply the serum in sections during a layered blow-dry to build protection and smoothness. The heat-activated actives form a protective barrier as you style, promoting a glossy, frizz-controlled finish that lasts through humidity and daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse sparingly at the roots and mid-lengths to avoid buildup.\u003c\/li\u003e\n  \u003cli\u003eLayer during blow-drying for progressive protection and control.\u003c\/li\u003e\n  \u003cli\u003eHelps cut drying time by smoothing strands for faster styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it work on damaged or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the serum is formulated to support dry, fragile, and color-treated hair with restorative ingredients like ceramides and silk extract. It helps temporarily seal the cuticle, reducing the appearance of split ends and rough texture without masking damage with heavy silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers lightweight nourishment from nut oils and vitamins.\u003c\/li\u003e\n  \u003cli\u003eImproves smoothness and manageability for brittle strands.\u003c\/li\u003e\n  \u003cli\u003eSafe to use on color-treated, bleached, or chemically relaxed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my routine?\u003c\/h3\u003e\n\u003cp\u003eUse the finishing serum after towel-drying and before heat styling, or apply a small amount to dry ends for touch-ups. It performs well alone or as the finishing step after your shampoo and conditioner routine, especially those in the ILES FORMULA system.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea-sized amount for short hair; increase slightly for long or thick hair.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through mid-lengths to ends with fingers or a comb.\u003c\/li\u003e\n  \u003cli\u003eReapply sparingly to finished styles to tame flyaways and add shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for daily use and free from heavy silicones?\u003c\/h3\u003e\n\u003cp\u003eThe product is formulated without silicones to avoid the buildup and dulling effects that can require frequent clarifying. Its gentle, salon-tested ingredients are intended for regular use to help maintain healthier-looking hair over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free to reduce residue and buildup risk.\u003c\/li\u003e\n  \u003cli\u003eDesigned for regular styling without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eIdeal for those seeking cleaner, salon-quality finishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ILES FORMULA Finishing Serum is aimed at anyone wanting smoother, shinier hair without heavy products — especially people with dry, frizzy, heat-styled, or chemically treated hair. It suits daily stylers, professionals seeking predictable salon results, and anyone who prefers silicone-free formulations that still deliver glossy, camera-ready finishes.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eTucuma Seed Butter, Macadamia Nut Oils, Silk Extract, Pantenol, Vitamin B5, Macroloba seed oil, Japanese silk extract, Ceramide\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this before flat-ironing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to towel-dried hair then heat-style; the serum is heat-activated for protection and smoothing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it weigh down fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is lightweight; use a small amount and focus on mid-lengths to ends for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILES FORMULA PARIS NEW YORK","offers":[{"title":"Default Title","offer_id":53429103690075,"sku":"B01J7NQ35G","price":66.61,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/iles-formula-front-packaging_3e89a043-d3e4-4c63-a211-1e0bacb73820.jpg?v=1782232957","url":"https:\/\/remediesbeauty.co.uk\/products\/iles-formula-paris-new-york-finishing-serum-anti-frizz-heat-protectant-silicone-free-200ml-lightweight-shine-serum","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}