{"product_id":"iconic-london-underglow-matcha-melting-cleansing-balm-1-41-oz-makeup-remover-with-squalane-ceramides-for-hydrated-soft-skin","title":"ICONIC LONDON Underglow Matcha Melting Cleansing Balm — 1.41 oz Makeup Remover with Squalane \u0026 Ceramides for Hydrated, Soft Skin","description":"\u003cp\u003e\u003cstrong\u003eThe ICONIC LONDON Underglow Matcha Melting Cleansing Balm is a 3-in-1 makeup remover that transforms from a balm to an oil to a milky rinse, cleansing thoroughly while leaving skin hydrated and comfortable.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis cleansing balm combines gentle yet effective makeup removal with nourishing actives so you can cleanse without stripping. Formulated with matcha, ceramides, squalane, shea butter, blueberry extract and vitamin E, the texture dissolves long-wear and waterproof makeup, then emulsifies with water into a creamy rinse that lifts impurities while supporting skin barrier health. The hygienic tube includes an internal grinding nozzle that dispenses smooth, consistent ribbons of product for travel-friendly application and minimal waste.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the texture change during cleansing and why does that matter?\u003c\/h3\u003e\n\u003cp\u003eThe balm begins as a dense, buttery solid that melts on contact with skin into a silky oil, allowing it to break down makeup and sunscreen. When you add water it emulsifies into a soft, milky rinse that lifts away residue without leaving a heavy film. This trio of textures lets the formula both dissolve stubborn products and rinse off cleanly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSolid-to-oil provides immediate makeup breakdown.\u003c\/li\u003e\n  \u003cli\u003eOil stage helps glide across skin and dissolve pigments.\u003c\/li\u003e\n  \u003cli\u003eWater activation creates a milky emulsion for easy rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients support hydration and barrier repair?\u003c\/h3\u003e\n\u003cp\u003eActive humectants and lipids in the formula help maintain moisture after cleansing. Ceramides replenish skin’s natural lipids, squalane adds lightweight hydration and shea butter offers emollient support, while vitamin E and blueberry extract provide antioxidant comfort.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCeramides: reinforce the skin’s protective barrier.\u003c\/li\u003e\n  \u003cli\u003eSqualane: hydrates without greasiness.\u003c\/li\u003e\n  \u003cli\u003eShea butter and vitamin E: soothe and condition skin surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it remove long-wear or waterproof makeup safely?\u003c\/h3\u003e\n\u003cp\u003eYes — the oil phase is designed to dissolve pigments and waterproof formulas efficiently, reducing the need for aggressive rubbing. The gentle emulsification allows residues to lift away cleanly, minimizing irritation for most skin types when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoftens mascara, eyeliner and long-wear foundation.\u003c\/li\u003e\n  \u003cli\u003eEmulsifies with water so makeup rinses away easily.\u003c\/li\u003e\n  \u003cli\u003eNon-stripping formulation helps preserve natural moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the dispensing mechanism and get the best results?\u003c\/h3\u003e\n\u003cp\u003eThe built-in grinding mechanism delivers consistent, hygienic ribbons of product so you can dose accurately. Warm a small amount between dry hands, massage onto dry skin to dissolve makeup, then add water to emulsify and rinse or remove with a soft cloth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDispense one to two ribbon-length doses to start.\u003c\/li\u003e\n  \u003cli\u003eMassage into dry skin using circular motions for 30–60 seconds.\u003c\/li\u003e\n  \u003cli\u003eAdd water, emulsify, then rinse or wipe away with a damp cloth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The ICONIC LONDON Underglow Matcha Melting Cleansing Balm suits anyone looking for an effective, skin-friendly makeup remover that balances clarity with care. It’s ideal for people who wear long-wear or waterproof cosmetics, those who prefer multi-step texture experiences in their cleansing routine, and anyone seeking vegan, travel-ready packaging with barrier-supporting ingredients. If you have sensitive, dry, normal, or combination skin and want a non-stripping cleanser that doubles as a nourishing treatment, this balm is designed to simplify your evening routine while protecting skin’s moisture and radiance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eMatcha, Ceramides, Squalane, Shea Butter, Blueberry Extract, Vitamin E\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleansing balm suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to be gentle and non-stripping, it contains ceramides and squalane, but patch-test if you have highly reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a second cleanser after using the balm?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A follow-up gentle water-based cleanser is optional; many users prefer double-cleansing for a fully refreshed feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ICONIC LONDON","offers":[{"title":"Default Title","offer_id":53431151591771,"sku":"B0GKHGJJ95","price":34.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/iconic-london-underglow-front-packaging_03dedaac-d5bb-49d5-9310-84cc8881537d.jpg?v=1782261812","url":"https:\/\/remediesbeauty.co.uk\/products\/iconic-london-underglow-matcha-melting-cleansing-balm-1-41-oz-makeup-remover-with-squalane-ceramides-for-hydrated-soft-skin","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}