{"product_id":"five-brothers-products-purple-toning-shampoo-for-blonde-hair-8-45-fl-oz-sulfate-free-brassy-neutralizer","title":"Five Brothers Products Purple Toning Shampoo for Blonde Hair, 8.45 fl oz — Sulfate-Free Brassy Neutralizer","description":"\u003cp\u003e\u003cstrong\u003eLe Black Purple Toning Shampoo is a violet-toned shampoo that neutralizes yellow and brassy tones to restore cooler, brighter blonde, silver, and gray shades from the first wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eEngineered by Five Brothers Products under the D'Conde Le Black line, this professional-grade toning shampoo deposits purple pigments while gently cleansing to refresh platinum, bleached, silver, and natural gray hair. Its sulfate- and paraben-free formula focuses on color maintenance and improving hair texture—boosting shine, softness, and manageability without stripping moisture. Use it regularly to extend salon results and keep cool tones looking crisp between color appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see results on brassy or yellowed hair?\u003c\/h3\u003e\n\u003cp\u003eVisible neutralization of unwanted warmth often appears after the first use, with progressively stronger toning when used consistently over several washes. The violet pigments counteract yellow-orange tones, providing an immediate cooler cast and improving overall color clarity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNotice cooler, cleaner tones after the first shampooing\u003c\/li\u003e\n  \u003cli\u003eStronger neutralization with 2–4 weekly uses for brassier hair\u003c\/li\u003e\n  \u003cli\u003eSafe for regular maintenance when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or fade color faster?\u003c\/h3\u003e\n\u003cp\u003eThe Le Black formula is formulated without sulfates and parabens to protect hair fiber and preserve moisture while cleansing. Pigments are delivered in a gentle base that tones without harsh stripping, helping to maintain salon color longer rather than accelerating fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free to reduce drying effects\u003c\/li\u003e\n  \u003cli\u003eColor-enhancing pigments formulated to prolong tone\u003c\/li\u003e\n  \u003cli\u003eImproves manageability and shine to support healthy appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for a short interval based on desired intensity—shorter for upkeep, slightly longer for stronger toning—then rinse. Frequency depends on your starting level of brassiness: weekly for maintenance, 2–3 times per week for more dramatic correction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eWork into a rich lather, leave 1–5 minutes depending on tone needs\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with a moisturizing conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types and colors benefit most from this shampoo?\u003c\/h3\u003e\n\u003cp\u003eThis purple toning shampoo is ideal for platinum, bleached, highlighted, silver, and gray hair seeking to reduce warmth and maintain a cool, polished finish. It works for both natural and color-treated hair, adding shine and smoothing texture without aggressive chemicals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for blonde, platinum, silver, gray, and bleached hair\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated and natural gray hair\u003c\/li\u003e\n  \u003cli\u003eRecommended for anyone wanting to reduce brassiness and boost sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Le Black Purple Toning Shampoo suits anyone who wants to keep cool-toned hair looking fresh—salon clients, at-home color maintainers, and people with naturally gray hair aiming to reduce yellowing. If you regularly use bleach, highlights, or seek a brighter platinum or silver finish while protecting hair health, this sulfate- and paraben-free formula is designed to help you preserve tone, softness, and shine between professional services.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The purple pigments help neutralize yellow tones in natural gray hair without harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it to maintain platinum color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For maintenance, use once a week; for stronger toning, use 2–3 times weekly as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Five Brothers Products","offers":[{"title":"Default Title","offer_id":53478832243035,"sku":"B0F2B8535Q","price":40.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/five-brothers-le-black-front-packaging.jpg?v=1782898073","url":"https:\/\/remediesbeauty.co.uk\/products\/five-brothers-products-purple-toning-shampoo-for-blonde-hair-8-45-fl-oz-sulfate-free-brassy-neutralizer","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}