{"product_id":"f-framesi-purple-violet-shampoo-for-blonde-highlighted-gray-hair-16-9-fl-oz-sulfate-free-moisturizing","title":"F FRAMESI Purple Violet Shampoo for Blonde, Highlighted \u0026 Gray Hair — 16.9 fl oz, Sulfate-Free Moisturizing","description":"\u003cp\u003e\u003cstrong\u003eFramesi Color Lover Dynamic Blonde Violet Purple Shampoo is a richly pigmented purple shampoo designed to neutralize yellow brassiness and refresh blonde, highlighted, gray, and white hair between salon visits.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep cool tones crisp without weighing hair down: this sulfate-free, vegan formula deposits deep violet pigments to counteract warm undertones while delivering moisture, UV and heat protection, and salon-grade strengthening support. Lightweight and non-build-up, it helps preserve color vibrancy and extend the life of color services when used as directed, especially paired with the Dynamic Blonde conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brassiness without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo blends concentrated violet pigments with moisturizing agents so it tones yellow tones while maintaining hair hydration. Because it’s free from sulfates and sodium chloride, it cleanses gently and avoids stripping essential oils or causing stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep violet pigments neutralize unwanted warm tones\u003c\/li\u003e\n  \u003cli\u003eSulfate-free, sodium chloride-free cleansing to reduce dryness\u003c\/li\u003e\n  \u003cli\u003eMoisturizing components leave hair soft and manageable\u003c\/li\u003e\n  \u003cli\u003eNon-building formula prevents residue that dulls color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use it for best toning results?\u003c\/h3\u003e\n\u003cp\u003eUse the product as a targeted toning wash: apply to wet hair, rinse, then reapply and leave on for 2–3 minutes when extra neutralizing is needed. For routine care, alternate this purple shampoo every third wash and always follow with a conditioner for balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFirst wash: distribute, rinse; second wash: leave 2–3 minutes for stronger toning\u003c\/li\u003e\n  \u003cli\u003eAlternate uses — not daily — to avoid over-depositing pigment\u003c\/li\u003e\n  \u003cli\u003ePair with Framesi Color Lover Dynamic Blonde Conditioner for best results\u003c\/li\u003e\n  \u003cli\u003eSuitable for at-home maintenance between salon appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated, gray, or white hair and what else does it protect against?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is formulated for color-treated hair and works well on natural gray or white shades to maintain cooler tones. It also includes UV and heat protectants and contains anti-aging ingredients that support hair strength and color longevity without harsh additives.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for dyed blondes, highlights, grays, and whites\u003c\/li\u003e\n  \u003cli\u003eIncludes UV and heat protection to guard color from environmental stress\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, DEA, gluten — gentle for repeated use\u003c\/li\u003e\n  \u003cli\u003ePro-inspired technology promotes stronger-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo cause buildup or change my base color?\u003c\/h3\u003e\n\u003cp\u003eThe product is designed to be weightless and non-accumulative when used as recommended, so it refreshes tone without creating a visible film. Overuse can deepen cool tones slightly, so follow the suggested frequency and pairing instructions to avoid unwanted shifts.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-building formula prevents dull residue\u003c\/li\u003e\n  \u003cli\u003eFollow usage frequency to avoid excess pigment deposit\u003c\/li\u003e\n  \u003cli\u003ePair with matching conditioner to maintain balanced results\u003c\/li\u003e\n  \u003cli\u003ePictures and instructions on bottle guide application timing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: ideal for anyone with bleached or highlighted blonde hair, natural gray or white hair wanting a cooler, cleaner finish, and salon clients aiming to prolong professional color between visits. It’s also a good pick for people seeking sulfate-free, vegan hair care that protects color and supports moisture and strength without salon-only complexity.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua\/Eau), Cocamidopropyl Betaine, Disodium Cocoamphodiacetate, Cocamidopropylamine Oxide, PPG-2 Hydroxyethyl Coccomide, Hydrolyzed Quinoa, Soy Protein, Superoxide Dismutase, Corallina Officinails Extract, Quaternium-95, Silicone Quaternium-16, Undeceth-11, Undeceth-5, Bis-Diisopropanolamino-PG-propyl Dimethicone\/Bis-Isobutyl PEG-14 Copolymer, Polyquaternium-11, Hydrolyzed Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Polyquaternium-10, Fragrance (Parfum), Polysorbate-20, Butyloctanol, Propylene Glycol, Mica, Titanium Dioxide, Violet 2 (CI 60725), Aminomethyl Propanol, Dehydroacetic Acid, Benzyl Alcohol.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural gray or white hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The violet pigments neutralize yellow tones in gray and white hair and help maintain a cooler, brighter appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it every third wash or as needed; reapply and leave 2–3 minutes for extra toning. Avoid daily use to prevent over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"F FRAMESI","offers":[{"title":"Default Title","offer_id":53437588767067,"sku":"B07765PYGS","price":40.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/framesi-dynamic-blonde-front-bottle.jpg?v=1782342215","url":"https:\/\/remediesbeauty.co.uk\/products\/f-framesi-purple-violet-shampoo-for-blonde-highlighted-gray-hair-16-9-fl-oz-sulfate-free-moisturizing","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}