{"product_id":"eva-nyc-purple-shampoo-for-blonde-gray-hair-10-fl-oz-anti-brass-toning-moisturizing","title":"EVA·NYC Purple Shampoo for Blonde \u0026 Gray Hair — 10 fl oz, Anti-Brass Toning + Moisturizing","description":"\u003cp\u003e\u003cstrong\u003eEVA·NYC Tone It Down Purple Shampoo neutralizes brassy yellow tones to reveal brighter, cooler blonde, gray, and lightened hair while adding shine and softness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eColor-treated and natural blondes, as well as silver and gray hair, can develop warm, brassy tones from sun, styling, and mineral buildup. EVA·NYC Purple Shampoo uses violet pigments plus conditioning botanicals to safely tone and refresh hair between salon visits. The ginger rose scent leaves hair smelling fresh while nourishing ingredients help restore softness and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice brass reduction?\u003c\/h3\u003e\n\u003cp\u003eYou can see a visible reduction in warm, yellow tones after one wash, though full toning depends on your starting shade and how often you use it. For subtle maintenance, use weekly; for stronger correction, you may use it more frequently until desired tone is reached.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible color neutralization after a single application for mild brassiness\u003c\/li\u003e\n  \u003cli\u003eWeekly use for ongoing maintenance\u003c\/li\u003e\n  \u003cli\u003eIncreased frequency for stronger toning, watching processing time\u003c\/li\u003e\n  \u003cli\u003eRinse promptly if color becomes too cool for your preference\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated without sulfates, parabens, or phthalates, the shampoo balances violet pigments with moisturizing agents to avoid excess drying. Wild cherry bark, ginger root, fatty acids, and vitamins help condition and reduce breakage so hair feels softer after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates and harsh chemicals that strip moisture\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts provide conditioning benefits\u003c\/li\u003e\n  \u003cli\u003eFatty acids and vitamins help strengthen strands\u003c\/li\u003e\n  \u003cli\u003eSuitable for use on color-treated and natural hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for all light shades and chemical treatments?\u003c\/h3\u003e\n\u003cp\u003eEVA·NYC Purple Shampoo works on natural blondes, highlighted hair, silver and gray tones, and color-treated or keratin-processed hair. It’s designed to combat brassiness without interfering with most professional chemical services, but always follow stylist guidance for chemically treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on natural and color-treated blonde, gray, or silver hair\u003c\/li\u003e\n  \u003cli\u003eCompatible with keratin and Brazilian-treated hair when used as directed\u003c\/li\u003e\n  \u003cli\u003eA gentle option for regular at-home toning between salon visits\u003c\/li\u003e\n  \u003cli\u003ePatch test or consult stylist if you have recent intensive chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for a short period—typically 1–3 minutes—then rinse, adjusting time based on desired toning. Follow with a conditioner or mask if your hair needs extra moisture; avoid daily overuse to prevent over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair, lather, and leave for 1–3 minutes initially\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then condition to seal and soften strands\u003c\/li\u003e\n  \u003cli\u003eAdjust leave time or frequency for subtle or stronger toning\u003c\/li\u003e\n  \u003cli\u003eFollow stylist advice for recent chemical treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: EVA·NYC Purple Shampoo is ideal for anyone aiming to remove unwanted brassiness from blonde, lightened, silver, or gray hair while preserving softness and shine. It suits people who want a cruelty-free, sulfate-free option to maintain salon-fresh cool tones at home, including those with color-treated, keratin or Brazilian-processed hair who need a gentle yet effective toning shampoo.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Persea Gratissima (Avocado) Oil, Hydrolyzed Vegetable Protein, Panthenol, Cetrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-150 Distearate, PEG-12 Dimethicone, Decyl Glucoside, Sodium Methyl Cocoyl Taurate, Sodium Phytate, Aminomethyl Propanol, Dehydroacetic Acid, Citric Acid, Benzyl Alcohol, Fragrance, Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use EVA·NYC Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly for maintenance or 1–3 times a week for stronger toning; adjust based on your hair’s brassiness and condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated or keratin-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated for natural and color-treated blondes and is compatible with keratin-treated hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"EVA·NYC","offers":[{"title":"Default Title","offer_id":53432624152923,"sku":"B0DQKTV6NX","price":25.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/eva-nyc-purple-shampoo-front-bottle.jpg?v=1782291199","url":"https:\/\/remediesbeauty.co.uk\/products\/eva-nyc-purple-shampoo-for-blonde-gray-hair-10-fl-oz-anti-brass-toning-moisturizing","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}