{"product_id":"etude-curl-fix-lash-mascara-black-0-27-fl-oz-strong-curl-hold-waterproof-lightweight","title":"ETUDE Curl Fix Lash Mascara — Black 0.27 fl oz, Strong Curl Hold, Waterproof Lightweight","description":"\u003cp\u003e\u003cstrong\u003eETUDE Curl Fix Mascara is a lightweight, vegan mascara that lifts and locks lashes into a curled, clump-free look that lasts through water and humidity.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Korea and awarded repeatedly for its curling performance, this Lash Mascara delivers defined volume, reliable hold, and wipe-free wear. The formula is lightweight yet buildable, pairing a water-resistant base with a specially shaped brush so you get lifted lashes without stiffness or flakes. Ideal for everyday wear or long days when you need lashes to stay put, it balances dramatic definition with a natural finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Curl Fix keep lashes curled all day?\u003c\/h3\u003e\n\u003cp\u003eThe formula combines a curl-holding polymer with a lightweight feel to maintain lift for up to 24 hours in normal conditions. Rather than coating lashes into a rigid shell, it sets the curl while allowing natural movement to prevent breakage or an unnatural spiky look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProven 24-hour curl retention in application tests\u003c\/li\u003e\n  \u003cli\u003eCurl-holding ingredients that resist drooping\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents stiff lashes\u003c\/li\u003e\n  \u003cli\u003eWorks with natural lash shape for comfortable wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay put through sweat, humidity, or light rain?\u003c\/h3\u003e\n\u003cp\u003eThis mascara uses a waterproof and smudge-resistant formula to resist water and humidity, minimizing running and transfer. It’s engineered to remain clean and defined during daily activities, though oil-based removers are recommended for full removal.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof, sweat-resistant finish for dependable wear\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof performance in humid conditions\u003c\/li\u003e\n  \u003cli\u003eRemoves with oil-based or dedicated makeup removers\u003c\/li\u003e\n  \u003cli\u003eMaintains definition without flaking over hours of wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the brush shape affect application and volume?\u003c\/h3\u003e\n\u003cp\u003eThe Catch Bending Square Brush is designed to hug lashes from root to tip, catching fine and sparse hairs for even coverage. Dense bristles add visible volume while separating each lash to avoid clumps, so you get a fuller look with natural separation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSquare-edge design grabs lashes at the root for lift\u003c\/li\u003e\n  \u003cli\u003eDense bristles build intense volume without clumping\u003c\/li\u003e\n  \u003cli\u003eBrush shape helps define inner and outer corner lashes\u003c\/li\u003e\n  \u003cli\u003eDelivers even product distribution for a polished finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product suitable for sensitive eyes and everyday use?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight, low-irritation formula is gentle for routine wear and creates a clean look without heavy residue. While not a medical product, its formulation focuses on minimal flaking and long wear, making it a practical choice for commuters, active days, and makeup routines that require dependable results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-flaking formula for comfortable daily wear\u003c\/li\u003e\n  \u003cli\u003eLightweight texture reduces eyelash weight and strain\u003c\/li\u003e\n  \u003cli\u003eVegan-certified ingredients for conscientious shoppers\u003c\/li\u003e\n  \u003cli\u003eSuitable for layering to increase intensity without clumps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ETUDE Curl Fix Mascara is aimed at anyone seeking a reliable curling mascara with strong hold and defined volume—commuters, office workers, travelers, and anyone living in humid climates. It’s well suited to users who prefer a dramatic lash effect without stiffness, as well as those who prioritize vegan beauty credentials and award-winning Korean makeup. If you want lashes that stay lifted, look separated, and resist smudging through a busy day, this product is built for that purpose.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does ETUDE Curl Fix Mascara hold a curl?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Clinical application tests show curl retention up to 24 hours under normal wear conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof and easy to remove?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s waterproof and smudge-resistant; remove with an oil-based or dedicated eye makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ETUDE","offers":[{"title":"Default Title","offer_id":53436211986779,"sku":"B0CPYD5CFQ","price":27.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/etude-curl-fix-mascara-front-packaging.jpg?v=1782324107","url":"https:\/\/remediesbeauty.co.uk\/products\/etude-curl-fix-lash-mascara-black-0-27-fl-oz-strong-curl-hold-waterproof-lightweight","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}