{"product_id":"ethique-purple-shampoo-bar-toner-for-brassy-blonde-silver-hair-3-88-oz-plastic-free-conditioning","title":"Ethique Purple Shampoo Bar — Toner for Brassy Blonde \u0026 Silver Hair, 3.88 oz, Plastic-Free Conditioning","description":"\u003cp\u003e\u003cstrong\u003eEthique Purple Shampoo Bar is a solid, eco-friendly toner designed to neutralize brassy yellow tones in blonde, silver, or grey hair while nourishing strands without plastic packaging.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want a compact, travel-ready way to maintain cool, bright tones between salon visits, this concentrated purple shampoo bar offers targeted toning in a zero-waste format. Formulated with conditioning and strengthening botanicals, it dampens warm brassiness and helps hair appear cleaner and more luminous without liquid bottles. The bar is vegan, cruelty-free, and replaces multiple plastic shampoo bottles, making it an easy swap for sustainable routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this bar remove brassiness without drying my hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses purple pigments to counteract yellow-orange undertones while delivering conditioning agents so hair doesn’t feel stripped. Babassu oil and betaine provide softness and moisture, helping maintain manageability during toning treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigments neutralize warm tones for a cooler finish\u003c\/li\u003e\n  \u003cli\u003eBabassu oil adds slip and conditioning\u003c\/li\u003e\n  \u003cli\u003eBetaine helps retain moisture and reduce frizz\u003c\/li\u003e\n  \u003cli\u003eBeetroot powder contributes softness without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on color-treated or delicate hair?\u003c\/h3\u003e\n\u003cp\u003eYes — it’s formulated to be gentle on dyed hair and blended to tone without aggressively removing color. Use it as a maintenance step to help extend salon results and refresh highlights, balayage, or natural greys.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for most color-treated blonde, highlighted, or silver hair\u003c\/li\u003e\n  \u003cli\u003eShort, controlled applications minimize any risk to color vibrancy\u003c\/li\u003e\n  \u003cli\u003ePair with a nourishing conditioner bar for extra protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does one bar last and how is it better for the planet?\u003c\/h3\u003e\n\u003cp\u003eA single Ethique bar is concentrated and compact: it typically replaces about three bottles of liquid shampoo, depending on frequency and hair length. The solid format eliminates plastic waste and reduces shipping weight, lowering environmental impact compared with bottled products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne bar equals roughly three standard shampoo bottles\u003c\/li\u003e\n  \u003cli\u003eZero-plastic packaging and reduced transport emissions\u003c\/li\u003e\n  \u003cli\u003eMade from renewable, cruelty-free ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat’s the best way to use this shampoo bar for optimal toning?\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly, lather the bar between hands or rub directly on hair focusing on brassy areas, then leave the purple lather for a short time before rinsing. Adjust leave time by hair porosity and desired intensity; follow with a conditioner bar to restore softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLather in hands or glide bar along damp hair\u003c\/li\u003e\n  \u003cli\u003eTarget mid-lengths and ends where brassiness appears\u003c\/li\u003e\n  \u003cli\u003eShort leave-in time for gentle toning; longer for stronger toning\u003c\/li\u003e\n  \u003cli\u003eUse the matching purple conditioner bar to seal and soften\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: The Ethique Purple Shampoo Bar suits anyone looking to control yellow or orange undertones in blonde, silver, or grey hair while choosing a low-waste, travel-friendly option. It’s especially useful for people who prefer plant-derived ingredients and cruelty-free formulations, commuters, frequent travelers, or anyone wanting to reduce single-use plastic without sacrificing results.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)1, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool2, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). 1Natural fragrance. 2Component of essential oils and fragrance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the purple shampoo bar?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 1–2 times weekly for maintenance; increase frequency cautiously if brassiness returns quickly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will the bar dry out my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it contains babassu oil and betaine to condition; follow with a conditioner bar for extra moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ethique","offers":[{"title":"Default Title","offer_id":53454771945819,"sku":"B0DKPHJMBV","price":25.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/ethique-purple-shampoo-bar-front-packaging.jpg?v=1782548831","url":"https:\/\/remediesbeauty.co.uk\/products\/ethique-purple-shampoo-bar-toner-for-brassy-blonde-silver-hair-3-88-oz-plastic-free-conditioning","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}