{"product_id":"essie-gel-couture-longwear-nail-polish-the-it-factor-pink-0-46-fl-oz-vegan-gel-like-shine","title":"essie gel couture longwear nail polish — The It-Factor pink (0.46 fl oz) vegan, gel-like shine","description":"\u003cp\u003e\u003cstrong\u003eessie gel couture The It-Factor is a two-step, vegan nail polish system that delivers gel-like shine and longwear pink color without a UV lamp.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis polish pairs a colorful, flexible color coat with a high-shine top coat (sold separately) to create a salon-style, gel-like manicure at home. The It-Factor is a vivid fuchsia-pink with warm yellow undertones formulated to flex with natural nail movement using essie’s patent-pending flex.e gel technology. It removes with standard acetone or non-acetone polish remover and offers easy application in a simple two-step routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow long will The It-Factor stay chip-resistant on my nails?\u003c\/h3\u003e\n\u003cp\u003eWhen applied as directed—two coats of the color coat followed by a gel couture top coat—The It-Factor is designed to extend wear compared with standard polish. For best results reapply the top coat at about day 7 to refresh shine and protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExpect extended wear up to around two weeks with proper application and touch-up.\u003c\/li\u003e\n  \u003cli\u003eReapply gel couture top coat at day 7 to help maintain gloss and reduce chips.\u003c\/li\u003e\n  \u003cli\u003eWear time depends on daily activities and nail prep quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the two-step application process and do I need a UV lamp?\u003c\/h3\u003e\n\u003cp\u003eEssie gel couture uses a simple, lamp-free routine: two coats of the color coat, followed by a single coat of the gel couture top coat. No base coat or curing lamp is required, making it quick to use at home.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStep 1: Apply two thin, even coats of The It-Factor color coat; allow to dry between coats.\u003c\/li\u003e\n  \u003cli\u003eStep 2: Finish with gel couture top coat (sold separately) for gel-like gloss and durability.\u003c\/li\u003e\n  \u003cli\u003eNo UV\/LED lamp needed—dries like regular polish with enhanced shine and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove this polish without damaging my nails?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is created for gentle, straightforward removal with common nail polish removers. There’s no need for harsh scraping or prolonged soaking to get the color off.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse acetone or non-acetone remover and a cotton pad to dissolve the polish.\u003c\/li\u003e\n  \u003cli\u003eGently press and hold briefly to loosen layers, then wipe away—avoid forceful scraping.\u003c\/li\u003e\n  \u003cli\u003eMoisturize nails and cuticles after removal to restore hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this polish vegan and how does the flex.e gel technology help?\u003c\/h3\u003e\n\u003cp\u003eThe It-Factor is formulated without animal-derived ingredients, qualifying it as vegan. Flex.e gel technology is designed to move with the nail, which helps reduce cracking and chipping during normal wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula: contains no animal-origin ingredients.\u003c\/li\u003e\n  \u003cli\u003eFlex.e gel tech: improves bond and flexibility between polish and natural nail.\u003c\/li\u003e\n  \u003cli\u003eTriple-shine complex in the top coat creates a highly reflective, glass-like finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The It-Factor suits anyone who wants a bold, high-shine fuchsia manicure that lasts longer than standard polish without salon tools. It’s ideal for busy people seeking a quick at-home gel-like result, color enthusiasts who prefer vegan formulas, and those who want a bright, statement pink with reliable chip resistance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a UV lamp to use essie gel couture The It-Factor?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No, the two-step essie gel couture system delivers gel-like shine without a UV or LED lamp.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is The It-Factor polish vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, The It-Factor uses a vegan formula with no animal-derived ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"essie","offers":[{"title":"Default Title","offer_id":53432145609051,"sku":"B01E7UKS5K","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/essie-the-it-factor-front-bottle.jpg?v=1782287918","url":"https:\/\/remediesbeauty.co.uk\/products\/essie-gel-couture-longwear-nail-polish-the-it-factor-pink-0-46-fl-oz-vegan-gel-like-shine","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}