{"product_id":"eleven-australia-purple-toning-shampoo-for-blonde-blue-base-w-ext-violet-2-sulfate-free-10-1-fl-oz","title":"ELEVEN AUSTRALIA Purple Toning Shampoo for Blonde — Blue Base w\/ Ext Violet 2, Sulfate-Free 10.1 fl oz","description":"\u003cp\u003e\u003cstrong\u003eELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is a sulfate-free purple toning shampoo that neutralizes brassiness and refreshes natural or color-treated blonde hair in one wash.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis formula uses a blue base blended with Ext Violet 2 to correct unwanted warm tones without stripping color. Designed for both women and men, the shampoo gently cleanses while depositing cooling pigments that help maintain bright, salon-fresh blondes between color appointments. The 10.1 fl oz bottle is sized for regular at-home use and fits easily into most shower routines.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe blue base and Ext Violet 2 pigments work together to counteract yellow and brassy orange reflections that appear in lightened hair. Instead of using harsh abrasives or heavy clarifying agents, the toning pigments temporarily neutralize warm tones during lather and rinse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue-based toning offsets yellow\/orange hues.\u003c\/li\u003e\n  \u003cli\u003eExt Violet 2 adds cool depth to maintain clarity.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without over-drying.\u003c\/li\u003e\n  \u003cli\u003eRinses out without leaving long-term residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use the KEEP MY COLOUR Blonde Shampoo?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity, color level, and styling habits. For most blondes, using it 1–3 times per week controls brassiness without overdrying; alternate with a moisturizing shampoo or conditioner on other days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–3 times weekly for routine toning.\u003c\/li\u003e\n  \u003cli\u003eUse more often after frequent heat styling or sun exposure.\u003c\/li\u003e\n  \u003cli\u003eAlternate with a hydrating cleanser to maintain moisture balance.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner to detangle and soften.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this damage color-treated hair or fade my dye?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free formulation is milder than many clarifying shampoos, helping preserve salon color while delivering corrective pigments. It temporarily deposits blue-violet tone during use; it does not replace professional toning treatments but helps extend their visible effects between appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants reduce aggressive stripping of dye.\u003c\/li\u003e\n  \u003cli\u003eTemporary toning pigments wash out over time.\u003c\/li\u003e\n  \u003cli\u003eSafe for routine use when paired with color-care conditioners.\u003c\/li\u003e\n  \u003cli\u003eNot a substitute for in-salon color correction when major tone shifts are needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using Keep My Colour Blonde?\u003c\/h3\u003e\n\u003cp\u003eAfter rinsing, hair looks cooler in tone and exhibits less yellow or brassy reflection. Cleansed strands feel refreshed rather than chalky, and color appears brighter and more defined for days after use, especially when incorporated into a regular maintenance routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate reduction in brassy warmth.\u003c\/li\u003e\n  \u003cli\u003eCleaner, refreshed blonde appearance.\u003c\/li\u003e\n  \u003cli\u003eMaintains brightness between salon visits.\u003c\/li\u003e\n  \u003cli\u003eWorks for both natural and dyed blondes, men and women.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo is ideal for anyone with lightened, highlighted, or naturally blonde hair seeking a gentle, at-home solution to control warmth and maintain a cool-toned finish. It suits men and women who prefer sulfate-free care and want a practical product to extend salon results without heavy buildup. Include this shampoo in weekly rotation if you want to reduce yellowing while keeping hair color vibrant and hair texture balanced. Product code: B095JBFC6X.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua) (Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates Copolymer, PEG-12 Dimethicone, Glycerin, Cucumis Sativus (Cucumber) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Cymbopogon Schoenanthus Extract, Hydrolyzed Soy Protein, Hydrolyzed Quinoa, Sodium Levulinate, Triethyl Citrate, Polyquaternium-10, PEG-150 Distearate, Mica, Propylene Glycol, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Sodium Hydroxide, Fragrance (Parfum), Linalool, Benzyl Alcohol, Titanium Dioxide (CI 77891), Ext. Violet 2 (CI 60730)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on dark hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for blonde and lightened hair; on dark hair the toning pigments won’t show visibly and results will be minimal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use can be drying; use 1–3 times weekly and alternate with a moisturizing shampoo to preserve hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ELEVEN AUSTRALIA","offers":[{"title":"Default Title","offer_id":53425364304219,"sku":"B095JBFC6X","price":42.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/eleven-australia-front-bottle-keep-my-colour-blonde.jpg?v=1782205600","url":"https:\/\/remediesbeauty.co.uk\/products\/eleven-australia-purple-toning-shampoo-for-blonde-blue-base-w-ext-violet-2-sulfate-free-10-1-fl-oz","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}