{"product_id":"e45-moisturising-lotion-for-very-dry-sensitive-skin-500ml-pump-fragrance-free-24hr-hydration","title":"E45 Moisturising Lotion for Very Dry Sensitive Skin — 500ml Pump, Fragrance-Free 24hr Hydration","description":"\u003cstrong\u003eE45 Moisturising Lotion is a fragrance-free, dermatologist-tested body and face lotion that soothes very dry, sensitive skin and helps maintain hydration for up to 24 hours.\u003c\/strong\u003e\n\nE45’s 500 ml pump bottle delivers a lightweight, non-greasy lotion formulated for everyday use on very dry or easily irritated skin. The formula uses emollients and lanolin to restore softness and protect the skin’s moisture barrier, absorbing quickly so you can dress shortly after application. Gentle enough for family use, this lotion is free from added fragrance and designed to reduce visible roughness and flaking when used consistently.\n\n\u003ch3\u003eHow will this lotion fit into my daily skincare routine?\u003c\/h3\u003e\n\u003cp\u003eUse E45 Moisturising Lotion after bathing or handwashing to lock in moisture while skin is still slightly damp. Its fast-absorbing texture keeps skin tangle-free with clothing and helps maintain hydration through normal daily activities.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply liberally to body and face immediately after showering.\u003c\/li\u003e\n\u003cli\u003eReapply to dry patches, hands, or elbows as needed throughout the day.\u003c\/li\u003e\n\u003cli\u003ePump dispenser enables quick, measured application without mess.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help soothe and protect very dry skin?\u003c\/h3\u003e\n\u003cp\u003eThe lotion combines classic emollients and purified lanolin to smooth and protect the skin’s surface. These components form a lightweight protective layer that reduces water loss and helps skin feel less tight and flaky.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePetrolatum and paraffinum liquidum act as occlusives to preserve moisture.\u003c\/li\u003e\n\u003cli\u003eIsopropyl palmitate and glyceryl stearate improve spreadability and skin feel.\u003c\/li\u003e\n\u003cli\u003ePurified lanolin supports barrier function with gentle, hypoallergenic properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for sensitive skin or family use?\u003c\/h3\u003e\n\u003cp\u003eE45 Moisturising Lotion is fragrance-free and dermatologically tested, formulated to minimise irritation for sensitive complexions. It’s appropriate for regular use across the family; follow age-specific guidance where relevant.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFragrance-free to reduce risk of irritation for sensitive skin.\u003c\/li\u003e\n\u003cli\u003eDermatologically tested formulation intended for gentle daily care.\u003c\/li\u003e\n\u003cli\u003eSuitable for use on most family members—follow pediatric guidance for infants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product safely and effectively?\u003c\/h3\u003e\n\u003cp\u003eApply whenever skin feels dry, especially after washing, and reapply to troublesome areas. Avoid contact with eyes, keep out of reach of children, and change bedding or clothing if large amounts are used regularly because the product contains oil-based ingredients.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only; rinse eyes with water if contact occurs.\u003c\/li\u003e\n\u003cli\u003eKeep away from open flames—contains flammable ingredients.\u003c\/li\u003e\n\u003cli\u003eStore upright and replace cap to maintain hygiene and product stability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nThis 500 ml E45 Moisturising Lotion is aimed at people with very dry, sensitive or easily irritated skin who need a reliable daily hydrator without added scent. It suits anyone seeking a fast-absorbing, non-greasy lotion for face and body—particularly those who prefer dermatologist-tested, family-friendly skincare that helps reduce roughness and maintain skin comfort throughout the day. Follow package directions for safe use and consult a healthcare professional for persistent or severe skin conditions.\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Sodium Hydroxide, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, BHT.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use E45 Moisturising Lotion on my face?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be light and non-greasy and can be used on the face, especially if your skin is dry or sensitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lotion safe for children?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s suitable for family use; follow age-specific guidance and avoid use on infants under recommended ages without professional advice.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"E45","offers":[{"title":"Default Title","offer_id":53447209058651,"sku":"B001RYSEVK","price":26.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/e45-pump-bottle-front.jpg?v=1782461338","url":"https:\/\/remediesbeauty.co.uk\/products\/e45-moisturising-lotion-for-very-dry-sensitive-skin-500ml-pump-fragrance-free-24hr-hydration","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}