{"product_id":"e-l-f-power-grip-primer-with-4-niacinamide-0-811-oz-gel-hydrating-makeup-gripping-base-for-brighter-skin","title":"e.l.f. Power Grip Primer with 4% Niacinamide, 0.811 oz — Gel Hydrating, Makeup-Gripping Base for Brighter Skin","description":"\u003cp\u003e\u003cstrong\u003ee.l.f. Power Grip Primer + 4% Niacinamide is a clear, gel-based face primer that grips makeup while helping to visibly even and brighten skin tone.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis primer blends a tacky, gel texture with 4% niacinamide to prep skin for foundation, creating a dewy finish and helping reduce the look of dullness. It sits completely translucent on the skin and is formulated to work across all skin tones, delivering longer wear for makeup without feeling heavy. The formula is vegan and cruelty-free, suitable for everyday use under makeup or on its own when you want a subtle glow.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this primer help my makeup stay put?\u003c\/h3\u003e\n\u003cp\u003eThe primer’s slightly sticky gel surface creates a grip between skin and makeup, so foundation and concealer adhere better and resist shifting. It smooths skin texture so products apply more evenly, which enhances longevity and reduces creasing throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTacky gel base improves adherence for foundations and powders\u003c\/li\u003e\n  \u003cli\u003eSmoothing effect reduces appearance of fine lines and uneven texture\u003c\/li\u003e\n  \u003cli\u003eClear finish keeps color true across all skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the 4% niacinamide brighten or irritate my skin?\u003c\/h3\u003e\n\u003cp\u003eNiacinamide at 4% is included to help visibly even skin tone and improve radiance without harsh exfoliation. Most users find niacinamide gentle and well tolerated; it supports the look of brightness and can help reduce the appearance of dullness over time when used consistently.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e4% niacinamide targets uneven tone and dullness\u003c\/li\u003e\n  \u003cli\u003eNon-abrasive, suitable for layering under makeup\u003c\/li\u003e\n  \u003cli\u003eFormulated to be compatible with common skincare and makeup steps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skin types and looks is this primer best for?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight gel works for oily, combination, normal, and dry skin thanks to its hydrating yet non-greasy texture. It leaves a fresh, dewy sheen that pairs well with natural, luminous, or fuller-coverage makeup depending on how products are layered.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating gel suits dry skin without heavy oils\u003c\/li\u003e\n  \u003cli\u003eTacky finish helps oily and combination skins lock makeup in place\u003c\/li\u003e\n  \u003cli\u003eTranslucent result complements every skin tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Power Grip Primer for best results?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your fingertips and pat onto clean skin, focusing on areas where makeup tends to move. Let the primer set for about 30 seconds to form its grip layer before applying foundation or concealer for even application and longer wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips to melt and press product into skin\u003c\/li\u003e\n  \u003cli\u003eAllow 30 seconds to set before makeup application\u003c\/li\u003e\n  \u003cli\u003eSuitable as a base for both liquid and powder foundations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone wanting longer-lasting makeup plus a brighter-looking complexion—especially those seeking a lightweight, non-greasy primer that doubles as a gentle brightening step. It appeals to beauty shoppers who prefer vegan, cruelty-free formulas and want a clear, dewy finish that complements all skin tones and common makeup routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, PEG-240\/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this primer on sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Many with sensitive skin tolerate niacinamide well, but patch test first. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to wait before applying foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—pat gently and wait about 30 seconds for the primer to set before applying foundation for best hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53439760302427,"sku":"B0BQQS5GBQ","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/elf-power-grip-primer-front-packaging.jpg?v=1782373982","url":"https:\/\/remediesbeauty.co.uk\/products\/e-l-f-power-grip-primer-with-4-niacinamide-0-811-oz-gel-hydrating-makeup-gripping-base-for-brighter-skin","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}