{"product_id":"e-l-f-power-grip-matte-primer-gel-mattifying-face-primer-hydrating-makeup-gripping","title":"e.l.f. Power Grip Matte Primer — Gel Mattifying Face Primer, Hydrating \u0026 Makeup-Gripping","description":"\u003cstrong\u003ee.l.f. Power Grip Matte Primer is a gel-based, mattifying face primer that grips makeup for extended wear while reducing visible shine.\u003c\/strong\u003e\n\nThis updated version of the cult-favorite Power Grip formula delivers the same tacky texture that helps foundation and concealer adhere longer, now with a matte finish designed to minimize surface oil and create a smooth, even base. Infused with a lemon myrtle blend, the primer applies clear and translucent, helping balance skin appearance without adding heavy coverage.\n\n\u003ch3\u003eHow does this primer keep makeup in place all day?\u003c\/h3\u003e\n\u003cp\u003eThe gel formula offers a slightly sticky feel that creates friction between skin and makeup, improving foundation adherence and reducing movement. Because it sets down to a matte, clear finish, it won't change product color or texture while extending wear time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSticky-as-e.l.f. gel texture that increases product grip\u003c\/li\u003e\n  \u003cli\u003eDries translucent so foundation color remains true\u003c\/li\u003e\n  \u003cli\u003eUse under liquid, cream, or powder products for better longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this primer control oil and shine without drying my skin?\u003c\/h3\u003e\n\u003cp\u003eThe Power Grip Matte Primer is formulated to mattify surface shine while remaining hydrating enough for a range of skin types. It helps reduce the look of excess oil without leaving a flat, parched finish, so skin still looks natural under makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMattifying action to minimize visible shine\u003c\/li\u003e\n  \u003cli\u003eContains a lemon myrtle blend for balanced-feeling skin\u003c\/li\u003e\n  \u003cli\u003eSuitable for oily, normal, combination, and dry skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results on busy mornings?\u003c\/h3\u003e\n\u003cp\u003ePat a small amount across your T-zone, cheeks, and forehead with your fingertips, then allow about 30 seconds for the primer to set before layering foundation. The product warms with contact to distribute evenly and create a smooth canvas quickly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse fingertips to pat and warm the gel into skin\u003c\/li\u003e\n  \u003cli\u003eWait ~30 seconds to set before applying foundation\u003c\/li\u003e\n  \u003cli\u003eApply sparingly—small amount spreads to cover the face\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product clean, cruelty-free, and non-comedogenic?\u003c\/h3\u003e\n\u003cp\u003ee.l.f. Power Grip Matte Primer is 100% vegan and certified cruelty-free, carrying Leaping Bunny recognition. The formula is designed to be non-comedogenic so it won’t intentionally clog pores, though individual reactions can vary.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and Leaping Bunny certified cruelty-free\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation to reduce pore-clogging risk\u003c\/li\u003e\n  \u003cli\u003eFree from animal-derived ingredients and never tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for: This primer is ideal for anyone who wants longer-lasting makeup with a matte, shine-controlled finish—especially those with oily or combination skin who still need light moisture. It's also a good pick for makeup lovers who prefer clean, cruelty-free products that work under liquids, creams, and powders. If you have very sensitive skin, patch testing first is recommended; discontinue use if irritation occurs.\n\n\u003cp\u003e\u003cem\u003eNote:\u003c\/em\u003e Ingredient lists may change; check the product packaging received for the most current formulation.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate\/VP Copolymer, PEG-240\/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this primer on dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gel mattifying formula balances shine while still providing light hydration suitable for many dry skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I wait after applying before putting on foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Allow about 30 seconds for the primer to set so it creates a tacky base that helps foundation adhere.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53438673813851,"sku":"B0DHRRN24Y","price":21.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/elf-power-grip-matte-front-packaging.jpg?v=1782362812","url":"https:\/\/remediesbeauty.co.uk\/products\/e-l-f-power-grip-matte-primer-gel-mattifying-face-primer-hydrating-makeup-gripping","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}