{"product_id":"davines-this-is-a-medium-hold-finishing-gum-2-54-fl-oz-dry-paste-for-textured-matte-finish","title":"Davines This Is A Medium Hold Finishing Gum — 2.54 fl oz Dry Paste for Textured, Matte Finish","description":"\u003cp\u003e\u003cstrong\u003eDavines This Is A Medium Hold Finishing Gum is a lightweight, dry styling paste that delivers medium hold with a textured, matte finish while remaining workable and non-greasy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Parma, Italy, this finishing gum is formulated to shape and refine styles without leaving sticky residue or weighing hair down. It’s ideal for adding definition, creating structured looks, and refining finished styles with a natural, lived-in appearance. The formula balances styling performance with Davines’ sustainable philosophy, offering professional-level results for everyday grooming.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this finishing gum create texture without looking greasy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses lightweight, dry-paste ingredients that grip hair strands and separate them into defined sections while absorbing excess shine. Rather than coating the hair in heavy oils, it provides a natural matte surface so texture shows up more clearly. The result is separation and structure with a soft, tactile finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDry-paste consistency for non-greasy texture\u003c\/li\u003e\n  \u003cli\u003eMedium hold that maintains shape without stiffness\u003c\/li\u003e\n  \u003cli\u003eMates well with layered or short styles to enhance separation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it to get sleek or defined styles?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between your palms and work through dry or almost-dry hair where you want definition. Use fingertips to sculpt, smooth edges, or create piecey sections; add more product sparingly to build hold. Because it’s remoldable, you can rework strands throughout the day without flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to dry hair for maximum texture and hold\u003c\/li\u003e\n  \u003cli\u003eStart with a pea-sized amount, add as needed\u003c\/li\u003e\n  \u003cli\u003eUse fingers or a comb to refine and reshape on the go\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for my hair length and type?\u003c\/h3\u003e\n\u003cp\u003eThis medium-hold gum is versatile across many hair types, particularly effective on short to medium cuts, layered styles, and textured looks. Thicker hair can benefit from added definition and control; finer hair can use very small amounts for light separation without weighing it down. For very long or heavy hair, combine with other Davines products for stronger hold or humidity resistance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for short to medium lengths and layered cuts\u003c\/li\u003e\n  \u003cli\u003eGood for fine hair when used sparingly to add texture\u003c\/li\u003e\n  \u003cli\u003ePair with stronger hold products for long or dense hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect from scent, residue, and finish?\u003c\/h3\u003e\n\u003cp\u003eExpect a subtle, salon-appropriate scent and a dry, matte finish that reduces shine rather than amplifying it. The formula avoids sticky or greasy residue, so hair feels natural to the touch and remains workable throughout the day. It also blends smoothly with other styling products when layered carefully.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMatte finish that minimizes shine\u003c\/li\u003e\n  \u003cli\u003eNo sticky or greasy afterfeel\u003c\/li\u003e\n  \u003cli\u003eRemoldable texture for on-the-fly adjustments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This Is A Medium Hold Finishing Gum is aimed at anyone seeking controlled, defined styles with a matte look—particularly people with short to medium haircuts, those who favor piecey or textured finishes, and users who want a remoldable, lightweight paste. It’s also a good fit for shoppers who value products crafted with natural ingredients and a sustainability focus from a professional haircare brand.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a pea-sized amount, warm between palms, and add incrementally until you reach desired texture and hold.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I rework my style during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the formula is remoldable, so you can reshape and refresh sections without flaking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":53428531134811,"sku":"B00GB8OJA2","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/davines-front-packaging-medium-hold-finishing-gum.jpg?v=1782226887","url":"https:\/\/remediesbeauty.co.uk\/products\/davines-this-is-a-medium-hold-finishing-gum-2-54-fl-oz-dry-paste-for-textured-matte-finish","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}