{"product_id":"davines-this-is-a-forming-pomade-lightweight-pomade-for-short-hair-medium-hold-natural-shine-2-54-fl-oz","title":"Davines This Is A Forming Pomade Lightweight Pomade for Short Hair — Medium Hold, Natural Shine (2.54 fl oz)","description":"\u003cstrong\u003eA lightweight, reworkable pomade from Davines designed to give short hair medium hold, natural shine, and long-lasting texture without greasy residue.\u003c\/strong\u003e\n\n\u003cp\u003eThis Is A Forming Pomade combines pliable structure with a soft, natural finish so you can shape, redefine and refresh short styles through the day. Crafted in Parma, Italy, the formula focuses on easy application, workable memory and a non-sticky feel that lets you restyle without buildup. It’s ideal when you want control and movement rather than a rigid, helmet-like result.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this pomade change my short haircut routine?\u003c\/h3\u003e\n\u003cp\u003eIt simplifies styling by adding texture, separation and light-to-medium control so you can shape bangs, crop tops, or tapered sides quickly. The formulation keeps hair flexible, meaning you can restyle with your fingers multiple times without washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates definition for short layers and textured crops\u003c\/li\u003e\n  \u003cli\u003eAllows repeated reworking throughout the day\u003c\/li\u003e\n  \u003cli\u003eLeaves hair touchable with a natural, low-gloss finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of hold and finish can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe pomade offers a medium, flexible hold that secures a style while allowing movement. The finish is natural—subtle shine without a lacquered look—so hair appears healthy and styled rather than stiff or greasy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for structure without stiffness\u003c\/li\u003e\n  \u003cli\u003eNatural shine that enhances hair texture\u003c\/li\u003e\n  \u003cli\u003eNon-greasy feel that resists residue buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount, warming it between your palms before working it into dry or slightly damp hair. Focus on roots and mid-lengths for volume or on ends for separation; add more product sparingly to avoid weighing down finer hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse pea-sized to fingertip amounts for short cuts\u003c\/li\u003e\n  \u003cli\u003eWarm product in palms to ensure even distribution\u003c\/li\u003e\n  \u003cli\u003eLayer lightly—you can reapply to intensify hold or texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it build up or require special washing?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight formula minimizes sticky or greasy residue, so normal shampooing removes it without extra effort. For daily users, a regular cleansing routine keeps hair fresh; occasional clarifying shampoos are optional if you use multiple styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinses out with standard shampooing\u003c\/li\u003e\n  \u003cli\u003eLow risk of visible buildup on hair or scalp\u003c\/li\u003e\n  \u003cli\u003eCompatible with most daily haircare regimens\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: Davines This Is A Forming Pomade is made for anyone with short hair who wants controllable structure, texture and the ability to restyle throughout the day. It suits clients seeking a modern, lived-in look—from textured crops and fades to short layered styles—without heavy residue or a hard finish. Because it’s lightweight and workable, it’s especially useful for fine-to-medium hair where too much weight can flatten a style, and for people who prefer to style with their hands rather than heavy tools. The product is crafted with Davines’ focus on quality and sustainability, offering professional-level results in a convenient 2.54 fl oz size for at-home or travel use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, Butyrospermum parkii BUTTER \/ Butyrospermum parkii (SHEA) BUTTER, CETEARYL Alcohol, Ceteareth-20, carnauba palm CERA \/ carnauba palm (CARNAUBA) WAX \/ CIRE DE CARNAUBA, ceresin, GLYCERYL DIBEHENATE, LAURETH-4, BEHENETH- 25, Orbignya oleifera SEED OIL, PVP, GLYCERYL rosinate, Tribehenin, glyceryl behenate, PARFUM \/ FRAGRANCE, Olea Europaea ILO unsaponifiables \/ Olea Europaea (OLIVE) OIL unsaponifiables, CAPRYLYL COMPOUNDS, BENZYL ALCOHOL, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, DISODIUM EDTA, CAPRYLHYDROXAMIC ACID, GLYCERIN, LINALOOL, LIMONENE, SODIUM HYDROXIDE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this pomade suitable for fine short hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its lightweight formula provides medium hold without weighing fine hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I restyle my hair during the day with this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The pomade is reworkable, allowing you to reshape hair with your fingers throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":53429196292443,"sku":"B01H25XZKW","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/davines-forming-pomade-front-jar.jpg?v=1782233815","url":"https:\/\/remediesbeauty.co.uk\/products\/davines-this-is-a-forming-pomade-lightweight-pomade-for-short-hair-medium-hold-natural-shine-2-54-fl-oz","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}