{"product_id":"davines-oi-shampoo-milky-hydrating-sulfate-free-cleanser-with-roucou-oil-shine-volume-9-47-fl-oz","title":"Davines OI Shampoo — Milky Hydrating Sulfate-Free Cleanser with Roucou Oil, Shine \u0026 Volume (9.47 fl oz)","description":"\u003cp\u003e\u003cstrong\u003eDavines OI Shampoo is a sulfate-free, milky-textured daily cleanser that uses roucou oil and antioxidant-rich ingredients to deliver softness, shine, volume and lightweight protection for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBlending naturally sourced extracts with professional-grade formulation from Parma, Italy, this best-selling Davines shampoo is designed for everyday use when you want hair that looks glossy, feels soft and retains body without heaviness. The non-sealed retail unit offers salon-quality performance at home: it cleanses gently, supports manageability and helps protect hair fibers from environmental stressors that dull color and texture over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo make hair feel softer and smoother?\u003c\/h3\u003e\n\u003cp\u003eOI Shampoo uses roucou oil and conditioning agents to smooth the hair surface and improve combability after washing. The formula is balanced to hydrate without weighing fine hair down, leaving tactile softness and a silky finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRoucou oil for light conditioning and enhanced light reflection\u003c\/li\u003e\n  \u003cli\u003eMilky, creamy texture that coats strands evenly\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants that clean gently without stripping natural oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill OI Shampoo add shine and volume without residue?\u003c\/h3\u003e\n\u003cp\u003eYes — the blend focuses on bounce and luminosity by smoothing cuticles and boosting surface reflection, while maintaining lift at the roots. It delivers visible gloss without buildup when rinsed thoroughly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntioxidant-rich components that help protect hair fiber from dulling\u003c\/li\u003e\n  \u003cli\u003eLight conditioning to retain body and movement\u003c\/li\u003e\n  \u003cli\u003eFormulated to rinse clean for non-greasy shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for color-treated, curly, or fine hair?\u003c\/h3\u003e\n\u003cp\u003eOI Shampoo is formulated for universal use across hair types, so it can be incorporated into routines for color-treated, textured, or delicate hair. Adjust frequency and follow with a compatible conditioner or mask when extra moisture is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe, gentle cleansing for treated hair\u003c\/li\u003e\n  \u003cli\u003eNon-heavy conditioning for fine or limp hair\u003c\/li\u003e\n  \u003cli\u003eHydrating action that helps define texture without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat kind of sensory experience and scent should I expect?\u003c\/h3\u003e\n\u003cp\u003eThe product delivers a subtle, sophisticated fragrance and a pleasant foaming sensation that enhances the ritual of washing. Its aromatic profile is crafted to feel premium and refreshing without being overpowering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy foam that spreads evenly through wet hair\u003c\/li\u003e\n  \u003cli\u003eSoft, lasting scent that complements everyday use\u003c\/li\u003e\n  \u003cli\u003eLight, non-irritating formulation for frequent application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines OI Shampoo suits anyone seeking a daily shampoo that balances softness, shine and volume without harsh detergents. It's ideal for people who prefer sustainably minded, salon-quality haircare made in Italy and want a versatile, award-recognized formula that fits mixed haircare routines — from color-preserved to naturally textured hair. Pair it with Davines OI Conditioner or treatments for enhanced detangling, protection and long-lasting luster.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGood for daily use\u003c\/li\u003e\n  \u003cli\u003eThis product is non-sealed\u003c\/li\u003e\n  \u003cli\u003eInfused with Roucou oil for supreme shine and softness\u003c\/li\u003e\n  \u003cli\u003eBest-selling, award-winning shampoo\u003c\/li\u003e\n  \u003cli\u003eThis product is manufactured in Italy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, Sodium Lauroyl Methyl Isethionate, DISODIUM LAURETH sulfosuccinate, Sodium Lauroyl Sarcosinate, Cocamidopropyl BETAINE, SODIUM LAURYL Sulfoacetate, PANTHENOL, PARFUM \/ FRAGRANCE, BENZYL ALCOHOL, SODIUM METHYL 2-SULFOLAURATE, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, PPG-26-Buteth-26, phenethyl BENZOATE, Coco-Glucoside, glyceryl oleate, SODIUM BENZOATE, PEG-40 HYDROGENATED CASTOR OIL, GLYCOL Distearate, CITRIC ACID, SODIUM HYDROXIDE, trisodium ethylenediamine DISUCCINATE, POLYQUATERNIUM-7, DISODIUM 2-SULFOLAURATE, Amodimethicone, GUAR Hydroxypropyltrimonium CHLORIDE, C11-15 PARETH-7, HELIANTHUS ANNUUS SEED OIL \/ HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, SODIUM CHLORIDE, GLYCERYL STEARATE, LAURETH-9, GLYCERIN, CITRONELLOL, geraniol, trideceth-12, Bixa Orellana SEED EXTRACT , TOCOPHEROL, PALM Glycerides Hydrogenated CITRATE, Lecithin, Ascorbyl Palmitate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Davines OI Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle, sulfate-free formula is suitable for color-treated hair and helps preserve shine without stripping pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This shampoo is formulated for daily use; adjust frequency based on your hair's oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":53429579120987,"sku":"B00ZPQ129C","price":55.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/davines-oi-shampoo-front-bottle.jpg?v=1782238552","url":"https:\/\/remediesbeauty.co.uk\/products\/davines-oi-shampoo-milky-hydrating-sulfate-free-cleanser-with-roucou-oil-shine-volume-9-47-fl-oz","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}