{"product_id":"davines-medium-hold-pliable-paste-4-23-oz-natural-texture-flexible-control","title":"Davines medium hold pliable paste 4.23 oz — natural texture, flexible control","description":"\u003cp\u003e\u003cstrong\u003eDavines This Is A Medium Hold Pliable Paste delivers flexible control and natural texture so hair keeps shape without looking stiff or sticky.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned in Parma, Italy, this pliable paste offers medium hold and tactile movement for everyday styling. Formulated to preserve natural shine and allow reworking throughout the day, it removes easily and layers well with other products. The finish is invisible on most hair types, making it ideal for undone looks, tapered cuts, and hair that needs definition without bulk.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste create texture without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula uses lightweight texturizing agents that grip hair strands to add separation, while leaving the fiber flexible so movement remains natural. It distributes evenly for consistent hold and avoids residue build-up that can flatten styles.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMedium, pliable hold that shapes without stiffness\u003c\/li\u003e\n  \u003cli\u003eLight formulation for separation and definition\u003c\/li\u003e\n  \u003cli\u003eMaintains natural shine and tactile softness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I restyle my hair during the day with this product?\u003c\/h3\u003e\n\n\u003cp\u003eYes—the paste is engineered for reworkability, so you can reshape, tousle, or smooth areas without adding more product until needed. That makes it useful for busy schedules or changing looks from day to night.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEasily reworked with fingers for quick adjustments\u003c\/li\u003e\n  \u003cli\u003eNon-stiff finish preserves movement when restyling\u003c\/li\u003e\n  \u003cli\u003eCompatible with additional styling sprays or creams\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat hair types and styles is this paste best suited for?\u003c\/h3\u003e\n\n\u003cp\u003eThis product works well across a variety of textures—from fine hair needing a little grip to medium hair seeking structure and separation. It excels on short to mid-length cuts, textured crops, and layered styles that benefit from pliable control.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFine to medium hair for added shape without weight\u003c\/li\u003e\n  \u003cli\u003eShort, choppy, or layered cuts for definition\u003c\/li\u003e\n  \u003cli\u003eIdeal for matte-to-natural finishes and casual styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply and remove the paste for best results?\u003c\/h3\u003e\n\n\u003cp\u003eWarm a small amount between your palms and work through dry or slightly damp hair, focusing on roots for lift and ends for separation. Start with less product and add incrementally to avoid overloading hair. Removal is straightforward—work a mild shampoo through hair to dissolve residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply sparingly; build hold by layering\u003c\/li\u003e\n  \u003cli\u003eUse on dry hair for texture, damp hair for softer hold\u003c\/li\u003e\n  \u003cli\u003eRinses out with regular shampoo for easy cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Davines This Is A Medium Hold Pliable Paste is aimed at anyone wanting reliable, everyday texture without a rigid finish—stylists and consumers who prefer natural movement, easy restyling, and effortless removal. It’s a strong choice for people with short to mid-length hair, layered looks, or anyone seeking workable control that stays invisible on the hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, PROPYLENE GLYCOL, VP\/VA COPOLYMER, ISOHEXADECANE, CERESIN, HYDROGENATED CASTOR OIL, CETEARETH-20, OLETH -5, CETEARETH-2, RICINUS COMMUNIS SEED OIL \/ RICINUS COMMUNIS (CASTOR) SEED OIL, VINYL CAPROLACTAM\/VP\/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, PARFUM \/ FRAGRANCE, POLYACRYLAMIDE, ETHYLHEXYL METHOXYCINNAMATE, CAPRYLYL GLYCOL, BENZYL ALCOHOL, C13-14 ISOPARAFFIN, PEG-45M, PPG-15 STEARYL ETHER, CAPRYLHYDROXAMIC ACID, LAURETH-7, GLYCERIN, COPERNICIA CERIFERA CERA \/ COPERNICIA CERIFERA (CARNAUBA) WAX \/ CIRE DE CARNAUBA, LINALOOL, LIMONENE, CITRIC ACID, SILICA.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste good for fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; its light formula adds grip and separation without weighing fine hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make hair sticky or stiff?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No; it provides medium hold while keeping hair flexible and non-sticky.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":53430253715803,"sku":"B00GB8WZN0","price":46.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/davines-medium-hold-paste-front-packaging.jpg?v=1782248017","url":"https:\/\/remediesbeauty.co.uk\/products\/davines-medium-hold-pliable-paste-4-23-oz-natural-texture-flexible-control","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}