{"product_id":"davines-alchemic-shampoo-silver-purple-toner-for-platinum-cool-blonde-hair-9-47-fl-oz-neutralizes-yellowing","title":"Davines Alchemic Shampoo Silver — Purple Toner for Platinum \u0026 Cool Blonde Hair, 9.47 fl oz, Neutralizes Yellowing","description":"\u003cp\u003e\u003cstrong\u003eDavines Alchemic Shampoo Silver is a purple, color-enhancing cleanser formulated to neutralize yellow and brassy tones in silver, platinum, and cool blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated in Parma, Italy, this salon-grade shampoo adds clarity and luminosity to cool-toned blondes and silver shades without stripping color. It deposits violet pigments to counteract warm undertones, while a gentle surfactant base cleanses hair and scalp. The formula is suited for both natural and color-treated hair and helps preserve salon-corrected tones between appointments.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice reduced yellowing and brass?\u003c\/h3\u003e\n\u003cp\u003eYou can see an immediate visual shift after the first rinse: the purple pigments counteract warm undertones and make hair appear cooler and brighter. Effects strengthen with regular use, especially when paired with color-protecting routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning after one application on brass-prone areas\u003c\/li\u003e\n  \u003cli\u003eCumulative improvement with weekly or bi-weekly use\u003c\/li\u003e\n  \u003cli\u003eWorks on natural silver and color-treated platinum hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Alchemic Shampoo Silver for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for 1–5 minutes depending on desired toning intensity, then rinse thoroughly. For stronger neutralization, leave on slightly longer, but always follow with conditioning to restore moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair and massage into roots and lengths\u003c\/li\u003e\n  \u003cli\u003eShort leave-in for maintenance; longer for deeper toning\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with a moisturizing conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or affect my color fade?\u003c\/h3\u003e\n\u003cp\u003eDavines designs the Alchemic line to enhance color while minimizing damage; the cleanser includes gentle surfactants rather than harsh sulfates. It deposits pigment without bleaching and helps maintain color vibrancy; pairing with conditioner reduces the chance of dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle cleansing formula preserves color integrity\u003c\/li\u003e\n  \u003cli\u003ePigment-depositing—not lightening—action\u003c\/li\u003e\n  \u003cli\u003eRecommended to use with a hydrating conditioner for balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this if my hair is porous or chemically treated?\u003c\/h3\u003e\n\u003cp\u003eYes—Alchemic Shampoo Silver is suitable for chemically treated, highlighted, and porous hair, but porous hair may absorb pigment faster and appear cooler sooner. Start with shorter leave-in times and adjust based on how your hair responds.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for highlighted and color-treated hair types\u003c\/li\u003e\n  \u003cli\u003ePorous hair: monitor timing to avoid over-toning\u003c\/li\u003e\n  \u003cli\u003eUse alternating washes with a regular gentle shampoo if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This shampoo is made for anyone with silver, platinum, ash, or cool blonde hair who wants to reduce yellowing and brassiness between salon visits. It’s ideal for clients and at-home color users seeking a simple toning step that brightens neutral and cool shades while maintaining hair health when used with a conditioning routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua, Sodium Laureth Sulfate, Cocamidopropyl BETAINE, PANTHENOL, PHENOXYETHANOL, DISODIUM COCOAMPHODIACETATE, SODIUM OLIVAMPHOACETATE, OLIVE OIL PEG-7 ESTERS, ACRYLATES \/ C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-2 DIMEADOWFOAMAMIDOETHYLMONIUM Methosulfate, GUAR Hydroxypropyltrimonium CHLORIDE, Amodimethicone, LAURETH-9 , trideceth-12, GLYCERIN, C11-15 PARETH-7, DISODIUM EDTA, SODIUM HYDROXIDE, HYDROLYZED MILK PROTEIN, PROPYLENE GLYCOL, methylparaben, ethylparaben, propylparaben, BENZOPHENONE-4, ACID VIOLET 43, PARFUM\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Alchemic Shampoo Silver?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once or twice weekly for maintenance; increase frequency cautiously for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this shampoo replace my regular shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s best used as a toning supplement, alternating with a gentle daily shampoo to avoid over-depositing pigment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":53429070463323,"sku":"B075PJ9XBR","price":48.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/davines-alchemic-silver-front-bottle.jpg?v=1782232633","url":"https:\/\/remediesbeauty.co.uk\/products\/davines-alchemic-shampoo-silver-purple-toner-for-platinum-cool-blonde-hair-9-47-fl-oz-neutralizes-yellowing","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}