{"product_id":"colourpop-cloud-whip-liquid-lipstick-what-the-fluff-shade-blurring-soft-finish-hyaluronic-hydration","title":"ColourPop Cloud Whip Liquid Lipstick — What the Fluff shade, Blurring Soft-Finish \u0026 Hyaluronic Hydration","description":"\u003cstrong\u003eCloud Whip is ColourPop’s airy liquid lipstick that creates a soft, blurred lip finish with buildable coverage and skin‑conditioning actives.\u003c\/strong\u003e\n\nThis lightweight formula gives a diffused, modern alternative to traditional mattes: it layers from sheer to medium while feeling cushiony rather than drying. Infused with marshmallow root extract, cloudberry oil, and hyaluronic acid, the liquid texture glides on whipped and comfortable for everyday wear. The shade What the Fluff offers a wearable tone with a soft-focus effect for on‑the‑go beauty looks.\n\n\u003ch3\u003eHow does Cloud Whip create that soft blurred look?\u003c\/h3\u003e\n\u003cp\u003eCloud Whip uses a whipped, airy base that settles into a velvety, diffused finish instead of a sharp, defined edge. The formula is engineered to soften lip lines visually, giving lips a naturally softened silhouette without heavy layering.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWhipped, lightweight emulsion disperses pigment evenly.\u003c\/li\u003e\n  \u003cli\u003eSoft‑focus particles diffuse light for a blurred outline.\u003c\/li\u003e\n  \u003cli\u003eBuildable pigmentation allows tailored intensity without caking.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this feel drying or heavy on my lips?\u003c\/h3\u003e\n\u003cp\u003eNo — the Cloud Whip texture is formulated to feel cushiony and non‑drying. Hydrating ingredients help maintain comfort across wear so you can layer color without that tight, matte sensation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid helps retain moisture for a plump feel.\u003c\/li\u003e\n  \u003cli\u003eMarshmallow root extract soothes and softens lip surface.\u003c\/li\u003e\n  \u003cli\u003eCloudberry oil adds lightweight emollience for comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage can I expect and how do I apply it?\u003c\/h3\u003e\n\u003cp\u003eCoverage is medium and buildable: one thin coat reads sheer, while additional layers deepen payoff to a medium opacity. For the signature diffused look, tap a small amount into the center of lips and blend outward with your fingertip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a dot at the lip center for a soft bloom effect.\u003c\/li\u003e\n  \u003cli\u003ePat outward to avoid hard edges and maintain the blurred finish.\u003c\/li\u003e\n  \u003cli\u003eLayer gradually for stronger color without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does one tube last and what size is it?\u003c\/h3\u003e\n\u003cp\u003eThe tube contains 0.12 fl oz (3.5 mL) of product, typical for concentrated liquid lipsticks. Longevity varies by wear habits, but the lightweight, buildable formula lets you achieve multiple looks from a single tube.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e0.12 fl oz size for daily touchups or travel convenience.\u003c\/li\u003e\n  \u003cli\u003eHighly pigmented formula reduces the need for heavy application.\u003c\/li\u003e\n  \u003cli\u003eCompact tube fits easily into makeup bags or purses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for?\n\nColourPop Cloud Whip is suited to anyone who wants a modern, low‑maintenance lip look that reads soft and natural rather than sharply matte. It’s a good pick if you like lightweight, hydrating formulas with customizable coverage and trend-forward finishes — perfect for everyday wearers, makeup minimalists, and creators who favor a gentle, blurred lip effect. The shade What the Fluff works well as an everyday neutral and pairs easily with minimal or more defined eye makeup.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Polyglyceryl-2 Triisostearate, Isododecane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Isohexadecane, Disteardimonium Hectorite, Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Sodium Hyaluronate, Rubus Chamaemorus Seed Oil, Althaea Officinalis Leaf\/Root Extract, Ethylhexyl Palmitate, Tocopheryl Acetate, Helianthus Annuus (Sunflower) Seed Oil, Isobutylmethacrylate\/Bis-Hydroxypropyl Dimethicone Acrylate, Trihydroxystearin, Aluminum Hydroxide, Glucomannan. May Contain: Iron Oxide (CI 77491, 77492, 77499), Mica (CI 77019), Red 6 Lake (CI 15850), Red 7 (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Cloud Whip hydrating?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hyaluronic acid, marshmallow root extract, and cloudberry oil to help maintain lip comfort and hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I build up the coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula layers from sheer to medium without becoming cakey, letting you control intensity.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ColourPop","offers":[{"title":"Default Title","offer_id":53431730504027,"sku":"B0G4NPBFWP","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/colourpop-cloud-whip-front-tube_336270cc-3bc2-4573-8082-7f66c7016cc6.jpg?v=1782279666","url":"https:\/\/remediesbeauty.co.uk\/products\/colourpop-cloud-whip-liquid-lipstick-what-the-fluff-shade-blurring-soft-finish-hyaluronic-hydration","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}